Up to 40% off British Airways short-haul flights for VitalityHealth customers
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VitalityHealth, previously PruHealth, is a life insurance, health insurance and investment business.
The reason it is of interest to Head for Points readers is that it offers discounts on British Airways short haul fares to members. Full details are available on the VitalityHealth website.
The devil is in the detail when it comes to the flight discounts. It is only included for free if you have a Personal Healthcare plan – other plans require a supplementary monthly payment which will negate much of the benefit.
You will receive a discount of 5%-40% based on your level in the plan (the more healthy activity you log, the higher your level)
You can claim the discount 1-2 times per year based on your level
For flights leaving between Sunday and Thursday, there must be at least two nights between the outbound and return flights. For flights leaving on a Friday or Saturday, there must be at least one night between the outbound and return flights
Only the plan holder receives the discount, not your fellow passengers
Short-haul only
Economy only
Your initial impression might be a bit ‘meh’.
However, for once, the small print actually makes the deal more attractive.
The discount applies to the FULL cost of the flight, including the taxes and charges. A Platinum level member receives 40% off the headline price which is not bad.
The discount applies to ALL ticket types, including fully flexible tickets. This can represent a substantial saving – at the most extreme, a fully flexible Euro Traveller ticket to Moscow is £1300.
This offer probably works best for someone who is self-employed and has to book the occasional fully flexible ticket. This could mean an annual saving of £250+.
The ‘average’ leisure traveller who gets up to the Platinum level could save over £100 per year – assuming 40% off two economy / Euro Traveller BA flights with an average cost of at least £125.
For a base level VitalityHeatlth member, it is pretty useless – a 5% saving once a year on a short-haul flight will save you £10 at most.
Vitality also gives discounts on Mr & Mrs Smith hotel bookings, although they no longer have a Eurostar partnership. There are also plenty of other lifestyle partners which offer discounts or deals, including free Starbucks drinks – a full list is here.

How to earn Avios from UK credit cards (December 2023)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard
Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard
5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review
There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus
25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express
5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.
SPECIAL OFFER: Until 9th January 2024, you will receive 30,000 Membership Rewards points (convertible to 30,000 Avios) with American Express Preferred Rewards Gold. You receive 25,000 points if you spend £3,000 in three months and a further 5,000 points if you hold the card for 15 months. You can apply here.
SPECIAL OFFER: Until 9th January 2024, you will receive a huge 100,000 Membership Rewards points (convertible to 100,000 Avios) with The Platinum Card. You receive 75,000 points if you spend £10,000 in six months and a further 25,000 points if you hold the card for 15 months. You can apply here.

American Express Preferred Rewards Gold
Your best beginner’s card – 30,000 points (TO 9th JANUARY), FREE for a year & four airport ….. Read our full review

The Platinum Card from American Express
Crazy 100,000 points (TO 9th JANUARY) and a huge range of valuable benefits – for a fee Read our full review
Run your own business?
We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital On Tap Business Rewards Visa
Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review
You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum
40,000 points bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold
20,000 points sign-up bonus and free for a year Read our full review
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
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