Maximise your Avios, air miles and hotel points

Up to 40% off British Airways short-haul flights for VitalityHealth customers

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VitalityHealth, previously PruHealth, is a life insurance, health insurance and investment business.

The reason it is of interest to Head for Points readers is that it offers discounts on British Airways short haul fares to members.  Full details are available on the VitalityHealth website.

The devil is in the detail when it comes to the flight discounts.  It is only included for free if you have a Personal Healthcare plan – other plans require a supplementary monthly payment which will negate much of the benefit.

You will receive a discount of 5%-40% based on your level in the plan (the more healthy activity you log, the higher your level)

You can claim the discount 1-2 times per year based on your level

For flights leaving between Sunday and Thursday, there must be at least two nights between the outbound and return flights. For flights leaving on a Friday or Saturday, there must be at least one night between the outbound and return flights

Only the plan holder receives the discount, not your fellow passengers

Short-haul only

Economy only

Your initial impression might be a bit ‘meh’.

However, for once, the small print actually makes the deal more attractive.

The discount applies to the FULL cost of the flight, including the taxes and charges. A Platinum level member receives 40% off the headline price which is not bad.

The discount applies to ALL ticket types, including fully flexible tickets. This can represent a substantial saving – at the most extreme, a fully flexible Euro Traveller ticket to Moscow is £1300.

This offer probably works best for someone who is self-employed and has to book the occasional fully flexible ticket. This could mean an annual saving of £250+.

The ‘average’ leisure traveller who gets up to the Platinum level could save over £100 per year – assuming 40% off two economy / Euro Traveller BA flights with an average cost of at least £125.

For a base level VitalityHeatlth member, it is pretty useless – a 5% saving once a year on a short-haul flight will save you £10 at most.

Vitality also gives discounts on Mr & Mrs Smith hotel bookings, although they no longer have a Eurostar partnership.  There are also plenty of other lifestyle partners which offer discounts or deals, including free Starbucks drinks – a full list is here.

how to earn avios from credit cards

How to earn Avios from UK credit cards (January 2021)

As a reminder, there are various ways of earning Avios from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards:

British Airways American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review

BA Premium Plus American Express card BAPP

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

If you have a small business, we especially recommend Capital On Cap’s Visa card which comes with a generous bonus worth 10,500 Avios:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (31)

  • This offer also applies to customers with vitality life products that have on average much smaller monthly premiums than the vitality health products and therefore may offer better value for money.

    • Jonny says:

      How much do you pay, if you don’t mind me asking? Am pretty active so am interested in this if it’s good value.

    • Ross says:

      Man, £41 for two? What sort of stuff do you have covered? I just got quoted and it’s £56 for just me! £106 for me and my partner. No pre-existing conditions, unlimited out patient, no extras etc.

  • Matthew says:

    Also worth noting you can’t book a flight outside your plan year. Which actually becomes restrictive so for example if your plan year ends April 2019, you cannot book a flight for summer 2019 for example until after your plan renews in April 2019.

  • Pawel Siewko says:

    I’m platinum with vitality so 40%off but you don’t get the same price for flight which is on BA page, flights are 20% more expensive…
    I booked flight for Giblartar and in the end I got around 20% discount compare to so up to 40%off is just PR thing

    • K says:

      This is not really correct. You only get the 40% discount off semi flexible tickets. So what you see on may not be the same class as what Vitality sells.

    • ADS says:

      it’s the same thing with the Eurostar discount – the 40% off doesn’t apply to the best fares, so you end up with a lower discount

  • K says:

    The discount is amazing value if you have to travel at less than 2 weeks notice or at peak periods, ie: bank holiday weekend. Economy tickets for flights at decent tctimes can be £500 return, with discount is £300. Given that you get tier points and Avios on these flexible tickets, suddenly the value is not bad. Also, these tickets fall in the fare list that allows free same day changes. Which again, is great if you want to maximise your stay and take a later flight (which might have cost more, originally)

    • Lou says:

      One thing to bear in mind, if you don’t buy the fully-flexible tickets, you can’t do the same day change of flights. We were caught out on this when we used the discount for an ex-EU flight…

      • K says:

        Well, I did the same day change on a semi flex ticket. Also, how did you get the discount on an ex-EU flight? I thought flights MUST originate in UK? You can’t even search for a departure outside UK.

  • Charlie says:

    Not sure I agree with above. I’ve just checked to be sure and you get a perfect 40% off the lowest price currently on You can choose non-refundable HBO or with a checked bag. Or you can choose a flexible ticket with checked bag, free change and cancellation (and unlimited stopovers according to the rules). And it is 40% off the total including BA charges and government fees.

    A bonus is also my last flights to Italy at Easter booked into H class. 10 TP each direction and ‘full avios’ not the 125 for the lowest buckets.

    • Charlie says:

      Most annoying point about the whole thing, and it’s written in the T’s and C’s, is you can’t use Amex to pay.

      • Eugene says:

        Thanks Charlie.Some good insight there.
        Can you also use part pay with Avios as well to bring price down further? On regular BA flights they often give way over 1p value.
        I am crawling up thru Vitality’s tiers but Plat seems a way off. What’s best way to supercharge points?
        Bummer re Amex though. You could use a Virgin Atlantic plus card to pay which gets you 1.5 Fm per £?

        • Charlie says:

          You can’t online at least. I don’t know if your ring them whether that would change. Also I did try to upgrade using Avios in MMB on but it just kept saying to make contact with the travel agent that booked the flight to discuss this. I never bothered calling BA and in fairness the flight was totally rammed anyway so there just may not have been space.
          Supercharging points – do your medical and send in any details of further appointments like dentist. One bonus is you carry over 10% of your points from year end to next plan year. Nice head start.

        • Ben says:

          Best way to supercharge vitality points? Get a FitBit and tie it to your dogs collar. Small children also work well…

    • Alex Sm says:

      And the most important thing is that now they have a FULLY-FLEDGED working website when you can book all the fares in two clicks – previously it was a very tedious booking process involving a call which I personally hated but 40% discount was still a good incentive to speak to them and bear with them as their systems were mysteriously slow exactly on those days when I called them…

  • K says:

    Also you can your children for something like £4 per month. Just choose the lowest possible life insurance. That way they can get the discount for BA, at the same level as the parents (up to 40%) Also they get a free cinema ticket too per week.

  • Mark says:

    For me, the discount means i can book a bit last minute on a couple of occasions a year and i know the flight cost will always end up being somewhere between reasonable and cheap.

    The discount is an honest 40%, it’s a shame i can never do anything with the ticket though as i do tend to prefer a cheeky upgrade to Club Europe where possible (for food, lounge and seat mostly)

  • Sue says:

    Would this discount apply to sale fares as well?

    • Rob says:

      I would imagine so, I don’t see how it would work otherwise.

    • Charlie says:

      It does. The FlyVitality site appears to scrape the prices from BA (including fees, etc) and then simply subtracts 40%. I’ve seen fares for £20 ish one way when BA has a short haul sale.