Up to 40% off British Airways short-haul flights for VitalityHealth customers
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VitalityHealth, previously PruHealth, is a life insurance, health insurance and investment business.
The reason it is of interest to Head for Points readers is that it offers discounts on British Airways short haul fares to members. Full details are available on the VitalityHealth website.
The devil is in the detail when it comes to the flight discounts. It is only included for free if you have a Personal Healthcare plan – other plans require a supplementary monthly payment which will negate much of the benefit.
You will receive a discount of 5%-40% based on your level in the plan (the more healthy activity you log, the higher your level)
You can claim the discount 1-2 times per year based on your level
For flights leaving between Sunday and Thursday, there must be at least two nights between the outbound and return flights. For flights leaving on a Friday or Saturday, there must be at least one night between the outbound and return flights
Only the plan holder receives the discount, not your fellow passengers
Short-haul only
Economy only
Your initial impression might be a bit ‘meh’.
However, for once, the small print actually makes the deal more attractive.
The discount applies to the FULL cost of the flight, including the taxes and charges. A Platinum level member receives 40% off the headline price which is not bad.
The discount applies to ALL ticket types, including fully flexible tickets. This can represent a substantial saving – at the most extreme, a fully flexible Euro Traveller ticket to Moscow is £1300.
This offer probably works best for someone who is self-employed and has to book the occasional fully flexible ticket. This could mean an annual saving of £250+.
The ‘average’ leisure traveller who gets up to the Platinum level could save over £100 per year – assuming 40% off two economy / Euro Traveller BA flights with an average cost of at least £125.
For a base level VitalityHeatlth member, it is pretty useless – a 5% saving once a year on a short-haul flight will save you £10 at most.
Vitality also gives discounts on Mr & Mrs Smith hotel bookings, although they no longer have a Eurostar partnership. There are also plenty of other lifestyle partners which offer discounts or deals, including free Starbucks drinks – a full list is here.
How to earn Avios from UK credit cards (January 2021)
As a reminder, there are various ways of earning Avios from UK credit cards. Many cards also have generous sign-up bonuses!
There are two official British Airways American Express cards:

British Airways American Express
5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review

British Airways American Express Premium Plus
25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

The Platinum Card from American Express
30,000 points and an unbeatable set of travel benefits – for a fee Read our full review
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
If you have a small business, we especially recommend Capital On Cap’s Visa card which comes with a generous bonus worth 10,500 Avios:

Capital On Tap Business Rewards Visa
The most generous Avios Visa or Mastercard for a limited company Read our full review
(Want to earn more Avios? Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)
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