Maximise your Avios, air miles and hotel points

What are the best World Traveller Plus deals in the British Airways sale – and how to upgrade?

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

On Friday we looked at the best Business and First Class deals in the new British Airways sale.  That article is here.

Today I wanted to take a look at some of the deals in World Traveller Plus (Premium Economy).

You can see what is available via this sale page of  You must book by 25th September.

Travel dates are all over the place and vary by route and by travel class – see the small print at the bottom of the sale website.

British Airways 787

Why book World Traveller Plus?

British Airways is due to announce a revamp of World Traveller Plus very soon although this will be primarily food and amenity related.  Note that the pictures in this article are of the new World Traveller Plus seat which is going onto refurbished Boeing 777 aircraft out of Gatwick.  You won’t necessarily get a TV screen that big.

Whilst clearly better than World Traveller, you are substantially better off with Norwegian Premium (which we reviewed here).  This is closer to being a genuine half-way house between an Economy and Business seat and also comes with lounge access at selected airports.

We also did a comparison recently of British Airways World Traveller Plus vs Virgin Atlantic Premium, which you can find here.  In almost all respects, the Virgin Atlantic product is better.  (Virgin Atlantic has a page dedicated to Premium on their website here.)

The real reason to book World Traveller Plus is to upgrade it to a flat-bed Club World seat using Avios.

Look at some of the sale prices below.  They are often not much more than the £550ish of taxes and charges which BA wants for a Club World Avios redemption.  You can save a lot of Avios by upgrading a World Traveller Plus seat instead.

Another popular strategy is to just upgrade any overnight legs, eg when returning from the US, since World Traveller Plus is more acceptable on shorter day flights.

Club World seats for upgrade come from the same ‘pot’ as standard Club World Avios redemption seats.  If there is not a Club World seat showing for an Avios booking, you won’t be able to upgrade a World Traveller Plus seat. has a Book and Upgrade’ tab on the main ‘Book with Avios’ page which you can find here.

An added upside of this method is that you earn Avios and tier points back, based on the World Traveller Plus rate.  A downside – which is important to note – is that, unlike a normal Avios redemption, a World Traveller Plus sale ticket upgraded to Club World with Avios remains non-refundable and non-changeable.  If you value the flexibility of Avios redemptions the upgrade route is not for you.

The cost to upgrade is the difference between a Club World and World Traveller Plus ‘100% Avios’ redemption.  New York, peak dates, is 120,000 Avios for a Club World return flight and 80,000 Avios for World Traveller Plus.  An upgrade from World Traveller Plus is therefore 40,000 Avios return or 20,000 Avios one-way.

World Traveller Plus sale

What World Traveller Plus sale deals are available?

In general, World Traveller Plus pricing in the new British Airways sale seem a bit higher than usual but it varies route by route.

The easiest way to check out the best prices to a specific destination is with the British Airways Low Fare Finder tool on This will show you the cheapest price on any route, in any class, on month by month basis.

Here are my picks:

  • Boston £759
  • Fort Lauderdale £663
  • Las Vegas £794
  • New York £757
  • Orlando £779
  • San Francisco £825
  • Barbados £735
  • Punta Cana £613
  • Rio de Janeiro £868
  • Abu Dhabi £612
  • Muscat £698
  • Seychelles £955
  • Mumbai £633
  • New Delhi £609
  • Beijing £844
  • Shanghai £733

World Traveller Plus sale

BA Holidays is also running deals

As I always say, it is well worth pricing up BA’s ‘flight and hotel’ or ‘flight and car’ options.  Adding a hotel, even a one-star one, or a small car can bring down the cost to less than the flight itself.

I strongly recommend popping over to BA Holidays here and doing a test booking before booking anything as ‘flight only’.

Another benefit of booking your flight as a holiday is that you only pay a deposit now with the balance due five weeks before departure.  To top it off, you get a bonus 1 Avios per £1 spent when booking via BA Holidays.

The main home page for the September sale is here.

To maximise your miles when paying, your best bet is the British Airways American Express Premium Plus card which earns double Avios (3 per £1) when you book at or via BA Holidays.  You do not get double Avios if you book with the free British Airways American Express card.  Another option is American Express Preferred Rewards Gold which offers double points – 2 per £1 – when you book flight tickets directly with an airline.


How to earn Avios from UK credit cards (October 2023)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

30,000 points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital On Tap Business Rewards Visa

Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

EDIT: Applications for this card are temporarily suspended due to IT issues with the British Airways On Business SME loyalty scheme.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (45)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Phil M says:

    OT – I saw it in the post in January, but are you still confident that a companion voucher (once transferred to a BAEC account) will not be revoked if the card used to earn it is cancelled?

    The Amex call centre is saying quite firmly that it will, and that one should downgrade to the basic BA Amex in order to keep the voucher.


    • Evan says:

      Seriously? This question is asked (and answered all the time) – it’s already been answered once today on the threads. Read them!

    • Bonglim says:

      Yes still confident.
      Have done it very recently. If you go to basic ba card you will delay any churn, so cancel it.

      You do need an Amex card, any Amex at all, to actually use the voucher. So don’t cancel it unless you have / are getting another one.

      I used my last companion card in late July, only had a platinum card at the time.

      • Joeb says:

        Am I right in thinking the January sale is usually better priced than this? Just wondering whether I should hold off

  • Dermot K says:

    If you book a Premium Economy BA Holiday – can you still upgrade using Avios? I can’t see how/where to do it?

    • Stu N says:

      Yes, you need to call BA Holidays to do it. I’ve done this a couple of times with no issues.

      • Damien Keegan says:

        Yes, as Stu stated. If there’s availability on the flight, if not, the sale price upgrade is pretty good. And First was offered too!

  • FlightDoctor says:

    Discovered the over charging issue last night. Trying to pay cash for 3 return WTP tickets to HKG next summer and used three of my GUF vouchers to upgrade to CW. The “pay and upgrade” option quoted a combined fare some £1700 more than the cheapest WTP fare if I just booked through henusual flight booking link. I discovered an HFP article from last September describing this phenomenon (Dual Inventory Fare) so I took the advice and booked 3 WTP tickets THEN rang BA and asked them to process an upgrade. Charged an extra £104 pp in taxes but still ended up with a HUGE saving, around £1400. Wonder how many people have been caught out by this.

  • Dimitri says:

    Do you know if it’s possible to upgrade tickets booked with an agent and not directly with BA? Because the ones on BA are considerably more expensive..

    • Rob says:

      You can UNLESS they are ‘package holiday’ (‘IT’) tickets, but I doubt you would know this unless you called BA to see.

      • Dimitri says:

        Great, thanks. I also realise BA price matches so might actually be safer to book with them and get them to price match (and get extra avios for booking directly!) even though it looks like time consuming and complicated process.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.