Maximise your Avios, air miles and hotel points

Where you targeted for an American Express ‘£25 off £40 at Amazon’ promotion?

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For a couple of years, Amazon has been offering a £15 discount on a £25 spend for anyone who links their Amex Gold or Amex Platinum card to their amazon.co.uk account and part-pays with Membership Rewards points.

It is still working – I did it on Saturday for my wife.  This is what to do:

Link your Membership Rewards account with your Amazon account by visiting this page on the Amazon website (ignore the ‘£25 off £40’ offer described on that page)

Buy £25 of items on amazon.co.uk (these MUST all be sold by Amazon and not third party merchants, and excludes digital content and gift cards)

IMPORTANT:  Items must be purchased in a single order and shipped at the same speed to a single address

You MUST select your Membership Rewards-earning Amex card as your payment card (you cannot use gift cards or any other payment source)

Part-pay for your order using Membership Rewards points.  The sneaky option is to redeem just 10 points for a 5p discount.  This saves you ‘wasting’ MR points on a low value redemption.  You will only get 0.45p per point and you shouldn’t waste more than 10 of your valuable points on such a poor deal.

Do NOT add the code at this point.  Click ‘Use This Payment Method’ and continue to the final payment screen.

Enter code AMEX16SWP at check out (the code must go in after you have selected part-payment with your Membership Rewards-registered card) – do NOT use AMEX25SWP which is the targeted £25 offer

As can see from the landing page above, there is also a TARGETED version of this offer doing the rounds.  8,400 people can save £25 on a qualifying purchase of £40.

Only one HfP reader has told me that they received an invitation.  If you are spending £40, try out the £25 code to see if it works – it is AMEX25SWP – but if it fails then AMEX16SWP should work if you’ve never used it before.

If you make your purchase via this Amazon link (click), Head for Points gets a small commission on your purchase and it helps keep us ticking over.


earns points from credit cards

Want to earn more points from credit cards? – April 2025 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Comments (105)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Richard G says:

    Thanks for the amex saving. Just got a fire stick for £20 with it / the sale. 🙂

  • MrK says:

    Yes you can. I have 3 credit cards as proof.

  • Mark says:

    Just tried and despite buying everything from Amazon, code isn’t working & stating “The promotional code you entered cannot be applied to your purchase.”

  • Janet Thomas says:

    OT – I’m staying at a Marriott Autograph hotel & just wondering whether to charge F&B to my Marriott or SPG credit card. Have not yet linked the accounts. Will they both earn the same amount of points?

    Thanks.

  • Darren says:

    O/T,
    Etihad Guest Raffle.

    Just had an email to enter a raffle on Etihad Guest to win 1.5 million miles. The cost was 100 miles which I thought was worth a punt.

    • BJ says:

      So will tens of thousands of others…but good luck 🙂

      • Darren says:

        It could be you (or me).

        • BJ says:

          Not be me, I bet my last 4000 EG miles on an Apple bundle with no joy. Apple raffles typically had over 40k entries. A fun way to empty out an account or round down a balance to the nearest thousand though, somebody has to win.

  • BJ says:

    That rule no longer applies and I am doubtful it ever did as I had more than 2 credit cards at various times. Although it does not affect you, I believe amex might now be refusing anyone a third cobranded card if recent feedback from a CSA is correct. I know they are not always reliable but this advice seemed to make a lot of sense in light of fee cap.

  • Bach says:

    OT – considering redeeming ihg free night at Fitzroy London. Any idea of the elite benefits as spire elite?

  • AndyGWP says:

    OT – there’s been HFP topics that have incorporated how to keep hotel points alive, but has there been anything similar in relation to airline points? (Assume shopping portals or flying are the only real options for something such as AAdvantage?)

    • Lyn says:

      I expect HfP have also covered keeping airlines miles active for some airlines.

      For American miles specifically – also consider car rentals, and even buying miles or donating either miles or money for charity if you don’t have any other options. Their shopping portal can also be used to book Crowne Plaza, Holiday Inn etc. stays – these go through to the IHG web-site so stays earn IHG points and IHG status benefits apply, as well as earning some AA miles.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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