Where you targeted for an American Express ‘£25 off £40 at Amazon’ promotion?

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For a couple of years, Amazon has been offering a £15 discount on a £25 spend for anyone who links their Amex Gold or Amex Platinum card to their amazon.co.uk account and part-pays with Membership Rewards points.

It is still working – I did it on Saturday for my wife.  This is what to do:

Link your Membership Rewards account with your Amazon account by visiting this page on the Amazon website (ignore the ‘£25 off £40’ offer described on that page)

Buy £25 of items on amazon.co.uk (these MUST all be sold by Amazon and not third party merchants, and excludes digital content and gift cards)

IMPORTANT:  Items must be purchased in a single order and shipped at the same speed to a single address

You MUST select your Membership Rewards-earning Amex card as your payment card (you cannot use gift cards or any other payment source)


Part-pay for your order using Membership Rewards points.  The sneaky option is to redeem just 10 points for a 5p discount.  This saves you ‘wasting’ MR points on a low value redemption.  You will only get 0.45p per point and you shouldn’t waste more than 10 of your valuable points on such a poor deal!

Do NOT add the code at this point.  Click ‘Use This Payment Method’ and continue to the final payment screen.

Enter code AMEX16SWP at check out (the code must go in after you have selected part-payment with your Membership Rewards-registered card) – do NOT use AMEX25SWP which is the targeted £25 offer

As can see from the landing page above, there is also a TARGETED version of this offer doing the rounds.  8,400 people can save £25 on a qualifying purchase of £40.

Only one HFP reader has told me that they received an invitation.  If you are spending £40, try out the £25 code to see if it works – it is AMEX25SWP – but if it fails then AMEX16SWP should work if you’ve never used it before.

If you make your purchase via this Amazon link (click), Head for Points gets a small commission on your purchase and it helps keep us ticking over.

(Want to earn more miles and points from credit cards?  Click here to visit our dedicated airline and hotel travel credit cards page or use the ‘Credit Cards Update’ link in the menu bar at the top of the page.)

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  1. OT – in relation to “Hong Kong ending ban on fuel surcharges” from 1st Nov ’18.

    I had to change dates for my one-way BA flight next year (originally booked prior to 1st Nov ’18)

    Routing stayed as HKG to MAN (via. LHR)

    Additional ~£4 of taxes per person to pay (currency fluctuations maybe?), so looks like nothing has changed yet… that’s probably more to do with BA IT being slow off the mark though maybe?

    • They probably haven’t bothered to update their system yet. Virgin similarly haven’t started charging too. So far only CX started charging it.

    • interesting because shortly after 1st Nov I checked and I think it was £100.

  2. Can I just get an Amazon gift card or top up my Amazon account to qualify for this?

  3. Rob, two things I’ve noticed since the cutover (may or may not be related, but you did ask…!)
    1. When I click ‘older comments’ on my phone it routes to the desktop rather than mobile view 50% of the time
    2. Comments don’t appear immediately any more, only after a delay of 10-20 mins. Presumably this is related to the caching

    Pages definitely do load quicker though!

  4. Lady London says:

    Comments have defo been considerably slower loading. Cacheing great for static sites. Dynamic discussions may be less lively in the future on this technology… Could turn out to be a good thing I suppose.

  5. OT – Any recommendations as to choosing PP lounge vs BA lounge?

    e.g. @ JNB domestic Bidvest or SLOW
    @ JNB international Bidvest/Shangololo or BA Galleries?

    Thanks 🙂

  6. Richard G says:

    Thanks for the amex saving. Just got a fire stick for £20 with it / the sale. 🙂

  7. Yes you can. I have 3 credit cards as proof.

  8. Just tried and despite buying everything from Amazon, code isn’t working & stating “The promotional code you entered cannot be applied to your purchase.”

  9. Janet Thomas says:

    OT – I’m staying at a Marriott Autograph hotel & just wondering whether to charge F&B to my Marriott or SPG credit card. Have not yet linked the accounts. Will they both earn the same amount of points?


  10. O/T,
    Etihad Guest Raffle.

    Just had an email to enter a raffle on Etihad Guest to win 1.5 million miles. The cost was 100 miles which I thought was worth a punt.

    • So will tens of thousands of others…but good luck 🙂

      • It could be you (or me).

        • Not be me, I bet my last 4000 EG miles on an Apple bundle with no joy. Apple raffles typically had over 40k entries. A fun way to empty out an account or round down a balance to the nearest thousand though, somebody has to win.

  11. That rule no longer applies and I am doubtful it ever did as I had more than 2 credit cards at various times. Although it does not affect you, I believe amex might now be refusing anyone a third cobranded card if recent feedback from a CSA is correct. I know they are not always reliable but this advice seemed to make a lot of sense in light of fee cap.

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