Maximise your Avios, air miles and hotel points

Where you targeted for an American Express ‘£25 off £40 at Amazon’ promotion?

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For a couple of years, Amazon has been offering a £15 discount on a £25 spend for anyone who links their Amex Gold or Amex Platinum card to their account and part-pays with Membership Rewards points.

It is still working – I did it on Saturday for my wife.  This is what to do:

Link your Membership Rewards account with your Amazon account by visiting this page on the Amazon website (ignore the ‘£25 off £40’ offer described on that page)

Buy £25 of items on (these MUST all be sold by Amazon and not third party merchants, and excludes digital content and gift cards)

IMPORTANT:  Items must be purchased in a single order and shipped at the same speed to a single address

You MUST select your Membership Rewards-earning Amex card as your payment card (you cannot use gift cards or any other payment source)

Part-pay for your order using Membership Rewards points.  The sneaky option is to redeem just 10 points for a 5p discount.  This saves you ‘wasting’ MR points on a low value redemption.  You will only get 0.45p per point and you shouldn’t waste more than 10 of your valuable points on such a poor deal.

Do NOT add the code at this point.  Click ‘Use This Payment Method’ and continue to the final payment screen.

Enter code AMEX16SWP at check out (the code must go in after you have selected part-payment with your Membership Rewards-registered card) – do NOT use AMEX25SWP which is the targeted £25 offer

As can see from the landing page above, there is also a TARGETED version of this offer doing the rounds.  8,400 people can save £25 on a qualifying purchase of £40.

Only one HfP reader has told me that they received an invitation.  If you are spending £40, try out the £25 code to see if it works – it is AMEX25SWP – but if it fails then AMEX16SWP should work if you’ve never used it before.

If you make your purchase via this Amazon link (click), Head for Points gets a small commission on your purchase and it helps keep us ticking over.

Want to earn more points from credit cards? – December 2023 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

SPECIAL OFFER: Until 9th January 2024, you will receive 30,000 Membership Rewards points (convertible to 30,000 Avios) with American Express Preferred Rewards Gold. You receive 25,000 points if you spend £3,000 in three months and a further 5,000 points if you hold the card for 15 months. You can apply here.

SPECIAL OFFER: Until 9th January 2024, you will receive a huge 100,000 Membership Rewards points (convertible to 100,000 Avios) with The Platinum Card. You receive 75,000 points if you spend £10,000 in six months and a further 25,000 points if you hold the card for 15 months. You can apply here.

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points (TO 9th JANUARY), FREE for a year & four airport ….. Read our full review

The Platinum Card from American Express

Crazy 100,000 points (TO 9th JANUARY) and a huge range of valuable benefits – for a fee Read our full review

Virgin Atlantic Reward+ Mastercard

15,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

American Express Business Platinum

40,000 points bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Capital On Tap Business Rewards Visa

Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback credit card

1% cashback and no annual fee Read our full review

Comments (105)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Graham says:

    Hosting Switch – Since the switch I am seeing the mobile version of the site on iPad. I cannot get the full site version I used to see. Is this a deliberate change ?

    • Rob says:

      No! I had this on Saturday but a cache clear solved it. What was weird is that it only happened on some articles and not others.

      • David says:

        Possibly content on the page (or an advert) just slightly pushing the page width?

        • Rob says:

          What seems to be happening is that it is cacheing pages irrespective of the device used, so if a certain article is cached after being delivered to a mobile browser, it serves the mobile page to the next device that requests it irrespective of what that device is. It is more complex than that though, because our traffic is 50/50 mobile/non-mobile and the problem only impacts a small % of people.

          The key thing is whether this is a one-off thing, as regular readers get their browser cache refreshed after using the old server, or if it will keep recurring.

      • The Lord says:

        Only on the home page for me

        • Graham says:

          I clicked the “go to full site” button at the bottom a couple of times and the problem seems to have gone away. It took a couple of clicks of the button before I could get it to open the home page as full site, but now it seems to be consistent.

  • Chris Parker says:

    Just tried the Amazon discount and it worked, but a slight ammendment to the steps above…

    The steps state:
    IMPORTANT: Items must be purchased in a single order and shipped at the same speed to a single address

    This is true, however I had multiple purchase so I select the exact same option for all items “Free one day delivery” and it failed, but then what I noticed was the first item was Free One Day Delivery but to get it to work, I needed to ensure the other items where “Free delivery in fewest packages as possible” effectively joining all items into one single shipment.


  • Sam says:

    Is the Amazon offer once per Amazon account or once per Amex card?

    • RTS says:

      Yes and no… one of my amazon accounts won’t let me use the offer again whilst on another, I have used it twice.

      • Rob says:

        It is per Amex card. I linked my wife’s new Gold to my Amazon account and it worked, and I have definitely used the code on my Platinum card (via the same Amazon account) in the past.

        • Alex says:

          Any idea if it would work again for supplementary cards?

        • Suzanne says:

          I have used the AMEX16SWP code twice on the same card (an Amex Plat). Successfully used it for the 1st time in Dec 2016. Just used it again today thks to reading this post & thinking I’d give it another try. Same card, same Amazon account, so don’t know why it’s worked twice other than maybe just enough time has expired since the 1st application. Would suggest others also see if the code works again for them. Unfortunately AMEX25SWP did not work; still I’m 15 quid better off (for the 2nd time) due to today’s HFP email – cheers Rob

        • Shoestring says:

          Interesting that you can use it twice again. Noticed this maybe 6 weeks ago and used it 5x on different family Amazon a/cs, all for the second time. They accepted it on our 6th Amazon a/c (for the second time) but then declined the sale/ cancelled the order (on common items).

          Might give it another go. Haven’t tried the new code yet.

        • GRIMZ says:

          Its not working for me, same account different card too the one i used before! I must be doing something wrong!

      • RTS says:

        @Alex – no because you can’t use shop with points on a supp card.

  • AndyGWP says:

    OT – in relation to “Hong Kong ending ban on fuel surcharges” from 1st Nov ’18.

    I had to change dates for my one-way BA flight next year (originally booked prior to 1st Nov ’18)

    Routing stayed as HKG to MAN (via. LHR)

    Additional ~£4 of taxes per person to pay (currency fluctuations maybe?), so looks like nothing has changed yet… that’s probably more to do with BA IT being slow off the mark though maybe?

    • Max says:

      They probably haven’t bothered to update their system yet. Virgin similarly haven’t started charging too. So far only CX started charging it.

    • tom1 says:

      interesting because shortly after 1st Nov I checked and I think it was £100.

  • @mkcol says:

    Can I just get an Amazon gift card or top up my Amazon account to qualify for this?

  • Nick says:

    Rob, two things I’ve noticed since the cutover (may or may not be related, but you did ask…!)
    1. When I click ‘older comments’ on my phone it routes to the desktop rather than mobile view 50% of the time
    2. Comments don’t appear immediately any more, only after a delay of 10-20 mins. Presumably this is related to the caching

    Pages definitely do load quicker though!

  • Lady London says:

    Comments have defo been considerably slower loading. Cacheing great for static sites. Dynamic discussions may be less lively in the future on this technology… Could turn out to be a good thing I suppose.

  • Alex says:

    OT – Any recommendations as to choosing PP lounge vs BA lounge?

    e.g. @ JNB domestic Bidvest or SLOW
    @ JNB international Bidvest/Shangololo or BA Galleries?

    Thanks 🙂

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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