In a surprise move, Millennium & Copthorne Hotels has announced that the Millennium Hotel in Mayfair – across the square from the old American Embassy – is to reopen as ‘The Biltmore’ under Hilton’s new LXR brand. The hotel closed last year for a full refurbishment.
No-one seems quite sure what Hilton’s LXR high-end brand is about, or how it will sit alongside Conrad and Waldorf Astoria. The only LXR hotel to date is the Habtoor Palace in Dubai (click here). This hotel was originally a St Regis branded property and was designed to those standards.
The Grosvenor Square hotel is also a luxury hotel but, again, Hilton will be inheriting a design planned by others. It is hard to see how LXR is going to carve out a brand identity when none of its properties were designed for it from scratch.
How to earn Hilton Honors points from UK credit cards (June 2021)
There are various ways of earning Hilton Honors points from UK credit cards. Many cards also have generous sign-up bonuses.
Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card? It also comes with Marriott Bonvoy Gold, Radisson Rewards Gold and MeliaRewards Gold status. We reviewed American Express Platinum in detail here and you can apply here.
Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted in three Hilton Honors points. You can apply here.
You can also earn Hilton Honors points indirectly via American Express Gold, the American Express Rewards Credit Card and – for small business owners – American Express Business Gold and Business Platinum.
(Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)