A new IHG voco hotel is opening in Solihull.
voco is IHG’s new ‘conversion’ brand allowing existing hotels to switch to IHG without having to adopt the long list of ‘brand standards’ required to be a Holiday Inn, Crowne Plaza etc. You can learn more about voco here.
The first UK voco was St David’s in Cardiff. This has now been followed by voco St John’s Solihull, which has presumably gained lots of yellow cushions, curtains and paintings over the last few weeks.
This hotel used to be the Renaissance Solihull, one of Marriott’s brands, before it was taken over by Kew Green Hotels.
The hotel website is here if you want to find out more.
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