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Hilton launches the Signia hotel brand – but who is it for?

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Hilton has announced (another) new brand – Signia.

Signia Hilton, as the hotels will be called, will be new-build properties which are specifically dedicated to the conference and events market.  This means that each property will have a greater-than-average focus on ballrooms, conference rooms and meeting rooms.  They will also have signature bars and restaurants which are able to cope with larger groups, and all will have a large spa.

Three contracts have been signed to date, all in the United States, with the first Signia due to open in Orlando, Atlanta and Indianapolis.

For those of us in the UK, we can look forward to the first Motto hotel from Hilton in Marylebone next year.  This is the complete opposite of Signia – it is basically going to be glamorous hostel!  More details on Motto are here.


How to earn Hilton Honors points and status from UK credit cards

How to earn Hilton Honors points and status from UK credit cards (September 2023)

There are various ways of earning Hilton Honors points from UK credit cards.  Many cards also have generous sign-up bonuses.

Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card?  It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.  We reviewed American Express Platinum in detail here and you can apply here.

The Platinum Card from American Express

30,000 points and a huge range of valuable benefits – for a fee Read our full review

Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points. You can apply here.

SPECIAL OFFER: The sign-up bonus on the Virgin Atlantic Reward+ Mastercard is doubled to 30,000 Virgin Points (45,000 Hilton Honors points) if you apply by 2nd October. You receive 15,000 Virgin Points with your first purchase and a further 15,000 Virgin Points if you spend £3,000 within 90 days. Apply here.

You can also earn Hilton Honors points indirectly with:

and for small business owners:

The conversion rate from American Express to Hilton points is 1:2.

Click here to read our detailed summary of all UK credit cards which can be used to earn Hilton Honors points

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)

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