No more Avios from Shell. The shake-up in petrol loyalty continues.

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There is a big shift underway in petrol station loyalty at the moment.  By Summer the whole landscape will have changed.

I will get to the news about Shell in a minute.  Let’s recap on what is going on elsewhere:

Texaco Star Rewards withdrew as a Virgin Atlantic transfer partner – this has already happened

In June 2019, BP is withdrawing from Nectar.  The company is apparently planning to launch a stand-alone loyalty scheme.

At the same time, Esso is withdrawing from Tesco Clubcard.  At present, you can earn Clubcard points (which can be converted to Avios or Virgin Flying Club miles) when you buy petrol or in-store items at Esso garages.  This Head for Points article explains the complex earning structure.  Esso will then join Nectar.  This is a little surprising, since Nectar is now wholly owned by Sainsburys and the main Esso retail partner in the UK is …. Tesco.

How can I still earn frequent flyer miles from petrol purchases?

This is how I expected the situation to be from June for Avios collectors.

You would need to buy your fuel at a Tesco-branded filling station, where you would earn Clubcard points which can be converted to Avios.  You could also fill up at a Shell garage, earn Shell Drivers Club points, and convert those to Avios.

However, it looks like it won’t work out like this.

It looks like Avios is losing Shell Drivers Club

Shell has been emailing people in the last couple of days to announce a new scheme called Shell Go+.  Confusingly, Shell has already launched loyalty schemes called Shell Go+ in a number of countries, but the structure is entirely different each time.  The Canadian version is a partnership with Air Miles.

Looking at the email sent to UK members of the to-be-closed Shell Drivers Club, it looks like bad news.  It seems that it will no longer be a points-based scheme.  And if it isn’t a points-based scheme, there is nothing to convert to Avios.

Shell Go+ will offer benefits such as:

  • 10% off hot drinks
  • 10% off Jamie Oliver purchases from the Shell deli
  • A fuel discount after 10 visits (a visit = £10 of fuel bought or £2 spent in the shop)
  • £3 discount when you buy 300 litres of Shell V-Power fuel

If this is correct then the ‘where can you earn miles from petrol?’ position will have got a lot simpler to understand:

For British Airways Executive Club members:

Shell – no, from whenever Shell Go+ launches

Esso – no from June, you’ll no longer be able to collect Clubcard points to convert to Avios

Tesco – yes, Tesco-branding filling stations will still allow you to earn Avios via Clubcard

For Virgin Flying Club members:

Texaco – no, Texaco Star Rewards partnership ended in 2018

Esso – no from June, you’ll no longer be able to collect Clubcard points to convert to Virgin

Tesco – yes, Tesco-branding filling stations will still allow you to earn Flying Club miles via Clubcard

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Comments

  1. Ollie says:

    Unlikely to effect UK residents unless on holiday, but don’t forget earning at Repsol via Iberia Plus.

    • @Ollie Firstly, it’s “affect”. Secondly, it’s a completely different model. They have not even disclosed how much the voucher will be after the 10th visit! Unless, you have insider information?
      Call me an old comic, but I can only think of one reason to change the scheme and ain’t to make us richer 🤔

  2. Fenny says:

    This is a bugger. I buy very little petrol, but occasionally fill up at Shell if there’s a good offer for extra points. What I do get from them is coffee on the way back from visiting the parentals, or use the car wash. The Shell Club points auto converting to Avios drip feeding into my account keep my collecting live.

    Nothing else from Shell is worth actually going there. I wouldn’t touch the Jamie Oliver stuff unless I was starving.

    • Lady London says:

      Lucky for you @Fenny the margins on coffee and, to some extent, car wash are phenomenal. So you might expect even better offers on those if they’re dropping avios.

      • Fenny says:

        I only go for the avios. I can get coffee & car washes elsewhere closer / cheaper. It’s not even worth collecting their points for Waitrose vouchers for the amount of petrol I buy these days, as I get free WR coffee everyday anyway!

  3. Looks like I’ll be filling up £10-a-time from now on!

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