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British Airways releases four teaser photos of the new Club World seat

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British Airways dropped four teaser images of the new Club World seat onto Instagram on Saturday.

I’m not allowed to comment on them, but feel free to draw your own conclusions ….




More news to follow soon, I’m sure …..


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Comments (92)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Andrew S says:

    It’s gonna have to go a long way to keep up with the Qatar Q-Suite!

  • Paul says:

    Oh this is going to be painful. We are going to be inflicted with more “jam tomorrow” marketing crap than you can poke a stick at, and for what; a product on a single plane that won’t fly for months, then a product which will not be universally available till at least 2023 or 2024.
    It will be the not just any business class but an M&S business class, luxury and the best thing since sliced bread.
    In truth it will be at best adequate, 10 years too late and no where near close to Qsuites or half the products already flying.

    • Mark says:

      Spot on 👍

      • Matt says:

        I for one am looking forward to seeing what’s coming. Don’t bash them before they’ve announced the seat! I won’t be angry if it’s not Q-Suite standard as I’d still take a BA long haul direct flight any day over Qatar 2 x mid haul flights which erodes the benefit of having a flat bed in the first place!

        • Polly says:

          Definitely worth the break, to be nearly at Silver at the end of your trip..

    • Rob says:

      Correct for the first part. Wrong for the 2nd part.

      • David says:

        My concern if Club World becomes 6 instead of 8 across in business is that reward availlabilty will diminish and cash prices will go up.

        • Doug M says:

          The whole 6 across 8 across things is misleading because of seat space overlap. Should we consider some airlines two deep because your feet are under someone else’s seat?
          I believe BA have stated the seats are likely to result in less dense cabins. So one way or another they’ll be fewer seats, either in other cabins as CW is expanded, or in CW itself. We really don’t know if the redemption options will reduce, or prices will increase, but we can make a good guess can’t we.

        • Graeme says:

          This is my main concern too. Whilst CW has its detractors, if BA have to fit less seats in the same footprint, prices likely to go up so they can keep up their margins. There will be less people on each plane also meaning eemand will increase in theory.

          Whilst CW is not world class business product, it serves a purpose, call it J-, then as long as prices reflect that, i’m happy to pay. If new CW is J+, we may all have to accept higher prices and less Avios availabilty

          • Rob says:

            That’s now how airline pricing works. You charge what has to be charged to fill the plane. If people are willing to pay £500 more for the new seat then BA will quickly find it can do that and will increase pricing accordingly.

            However, initially you will have routes where only 1/2 or 1/3 daily flights are the new seat. As fully flex tickets let you take any service the ability to increase pricing is slim for full J. You may see fewer discounted deals.

        • marcw says:

          The cabin is gonna be smaller, I´m 99.9% sure about it.

          • Rob says:

            It isn’t much smaller. Don’t underestimate how much space you save by having cubby holes.

  • Jonathan says:

    Has there been any indication of when the new seat (whatever it’ll turn out to be) will start being rolled out?

  • jamesup says:

    Been loving following this story, and enjoying the idea that BA have pulled a blinder on everyone, developing their new seat in plain sight, dropping loads of clues, but keeping us all guessing.

    If the new seat is the Rockwell/Panasonic waterfront, it’s been in the public domain for three years. That seat was launched in 2016 as a ‘concept’ but never sold to anyone – theory – BA have exclusivity on it.

    The name waterfront – a few articles have mentioned that this is a bizarre name for a seat. Unless you consider that BA is headquartered in a building called Waterside – it’s an injoke. I’ve seen a bunch of project code names do the same thing.

    The paterns on the seat – The wavey patern on the seat door is almost exactly the same as the wavy patern on the new Club World coffee cups.

    And last – the august 2015 pattent that BA made for a New Club World looks remarkably similar to the Waterfront seat (just flip the herringbone, change some angles, then add a door)

    I really want this to be true cause, major respect to BA if it is.

  • The Jetset Boyz says:

    BA has just confirmed on its Instagram stories that its new Club World seat will be revealed at around 10am tomorrow morning.

    • marcw says:

      So I guess we are expecting a 10:01 am article by Rob?

      • Rob says:

        It’s written, it goes when BA tells me it can go.

        • shd says:

          You allowed to say what you actually think, or was giving a positive review part of the NDA too? 🙂

  • Chechire Pete says:

    Intriguing all these rumours! Latest rumour I heard based on the LOPA layout of the cabin is that it’s 10 rows x 4 across, all front facing. 5 of the centre pairs can be used as double beds for couples.

    All speculation I gusss!

  • Nigel the pensioner says:

    Well it looks like the Rockwell Collins Waterfront seat actually. This seat can be fitted as a high density product so will tick Walsh’s cram them in and maximise sales philosophy.
    Nice seat in isolation and can have a door fitted, although I don’t think that that is a priority at all. It is pointless on Q Suite – I leave it open – as it just makes the suite claustrophobic I think. Passers by can still see over.
    It will be interesting to see how many are intended on each aircraft. I sincerely hope they dont just overcrowd J cabins like on the 777 but at least divide cabins up like the 380 and 787.
    Be mindful of Virgin’s new product as it is also long overdue and my VA miles are bulging waiting for the Airbus upper class to be made less cattle truck like!

  • David says:

    Could this be it? – second photo down “The Seat”

    Possible to go 8 abreast but with direct isle access…

    • Derek Scott says:

      Hope not… looks very cramped compared to the speculated R/C Super Fiamond… my money is on the later.. more scope for BA customisation methinks

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