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IT’S HERE! British Airways launches Club Suite, the NEW business class seat – and it’s good (Part 1)

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The waiting is over.  British Airways has launched its brand new Club World business class seat.

And, I have to say, it is far better than expected.

The product is called Club Suite.  It’s called Club Suite because it has a door.

I saw the seat on Friday via an impressive virtual reality simulation.  Whilst the downside of VR is that you can’t touch the fabrics or test the firmness of the seat, VR does let you walk around a ‘real’ cabin and get a better feel for the general layout than you’d get from sitting in a real seat on a factory floor.

I should say that the images supplied by British Airways, which you will see below, do not give anywhere near as good an impression of the seat as I got from my VR tour.

There are two videos:

360 video: https://youtu.be/dYJgVnHyDqA

Cinematic: https://youtu.be/vQ9XUNnvkvg

…. which should hopefully give you a better feel.  I added a couple of screenshots to the article.

British Airways Club suite business class

Where I can try Club Suite?

The seat will launch on the Madrid route in mid August.  The exact date is not known because BA only gets 30 day notice from Airbus of final delivery.  If you want to book a speculative Avios ticket, it is planned to operate the first Heathrow rotation of the day at 06.20 although this may change.

The first official routes will be selected flights to Toronto and Dubai.  Whilst the official press release is quoting October, Toronto may start during September depending on the delivery date.

British Airways Club Suite business class

What is Club Suite like?

Let’s start with the technical stuff first.  In this article on 31st January I speculated that it would be the Collins Aerospace ‘Elements’ seat, previously known as ‘Super Diamond’, but with a door.  Collins had produced a mock-up of such a seat, although no airline had ordered it, and we knew from a BA Future Lab survey that a door seemed likely.  I was correct.

The Super Diamond seat is already in operation with Qatar Airways (for non Qsuite aircraft) and various other airlines.  If you read my Qatar Airways 787 business class review here then you will have an inkling for what to expect.

British Airways new club suite business class

Tell me more about BA’s Club Suite

Let’s run through a few of the key features.  This is based on the A350 configuration, which will see a 56-seat Club Suite cabin in a 1-2-1 layout.

All seats have direct aisle access

BA has been touting ‘all aisle access’ for some time so this is not a surprise, and to be frank it is the very least you’d expect in 2019.

The seats are angled at 30 degrees instead of facing forward

This is the secret of Club Suite and indeed other variants of Super Diamond.  The reason that you are able to gain huge amounts of personal space around the seat is because your feet disappear into a triangular cubby hole under the back of the seat in front.

I know that not everyone is a fan of this layout, but I like it.  I can’t imagine, once you’ve seen the seat, that you wouldn’t prefer it to the old Club World layout.

The bed is 79 inches long, seven inches longer than at present

British Airways is advertising Club Suite as a 79 inch long bed when fully reclined.  This is seven inches longer than the current Club World seat.  In reality the bed is longer but because it tapers into a V-shape they are not measuring it directly to the tip of the ‘V’.

British Airways Club Suite new business class seat

The IFE is a 17 to 18.5 inch Panasonic screen

As BA has previously promised, the seat has a fixed TV screen.  The upside of this is that you can watch it ‘from gate to gate’ with no need to stow it away.  The downside is that it is sitting there in front of your face for the entire trip whether you like it or not.  As you can turn it off this is unlikely to be an issue.  The screen size will vary depending on aircraft type – the A350 seems to be getting 18.5 inches.  There is no mention of 4K.

There is a separate hand-held IFE screen too

There is a 2nd hand-held screen which can be used by anyone who prefers that.  There is also a display screen on the IFE controller, which means that you get three screens in total!

You have a car-style shoulder seatbelt for take off and landing

The seat comes with a double belt.  One comes across your shoulders and the other sits across your lap.  The shoulder belt only needs to be worn for take off and landing.  Apparently this is a trade off – safety rules meant that BA had to either fit a bulky airbag into the lap belt or make you wear a 2nd belt.  This option is seen as better because you are not encumbered by an unreasonably bulky belt during the flight.

British Airways Club Suite new business class seat

Storage is EXCELLENT

Yes, you now have somewhere to put your glasses.

In fact, you have lots of places.  You get a little cupboard next to your head which will take a small laptop or iPad (the A350 planes come with wi-fi).  There is also a flip up storage unit next to the control unit, which contains all of the charging options you’d expect in 2019.

Finally, there is a small storage unit near to floor level which contains a bottle of water.  This is apparently well placed for when the chair is in bed mode.

There is a vanity mirror

This is one of smart touches that you wouldn’t normally expect from BA.  The inside of the door to the storage cupboard next to your head is mirrored.  This allows you to check your appearance before leaving the plane.

British Airways new Club Suite business class

There is still a small privacy screen between the middle seat pair

If you are travelling with your partner you are likely to take a middle pair of seats if you want to chat.  The privacy screen slides left to right, instead of up and down, and is smaller than the existing one.  Even if the screen is open it honestly doesn’t invade on your privacy.

Because the seats are angled inwards it isn’t perfect for a couple who can’t bear to be apart.  Your head is a few feet away from the head of your seat mate – your head is actually nearer to the head of the person across the aisle from you.

There are overhead lockers down the centre of the aircraft

Some airlines have started to remove overhead lockers from the centre of the aircraft for aesthetic reasons, because it gives the cabin a greater sense of space.  British Airways has chosen not to do this on the A350.

The dining table slides almost fully away under your TV

BA is very proud of this.  Your tray table slots away under the TV.  When you pull it forward, it slides outwards and downwards.  This means that it is stored fairly high and maximises leg room.

The tray folds in half, so you can use it as either a table or a drinks tray.  Importantly, you can push it forwards when in use to allow free access to and from the suite.  This makes it easy to nip to the loo or attend to your children during the meal service.

Let’s talk about the door though.  Let’s talk about it in Part 2 of our British Airways Club Suite overview which you can find by clicking here.


British Airways BA Amex American Express

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As a reminder, there are various ways of earning Avios from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards. Both have increased sign-up bonuses until 2nd November 2021:

British Airways BA Amex American Express card

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You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

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The 30,000 points bonus on Amex Gold runs to 9th November 2021. The 60,000 points bonus on The Platinum Card runs to 2nd November 2021.

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You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies. This card has a limited time offer of 60,000 Avios when you sign up:

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Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (114)

  • Leo says:

    This seat will make me worry less about retaining status – which I’d already decided to drop. I have mainly redeemed LH in First in the past – I’ve continued to do so partly because you don’t have to shell out to choose your seat as you do in CW (without status – slipped to Bronze the shame!) which frankly rankled. TBH once this seat is up and running I won’t much care which seat I get or whether I’m sat next to my travelling companion. I certainly won’t pay for the pleasure. Add to this the Plaza Premium lounge in T5 and the forthcoming Amex Lounge in T3 for Y flights SH and…..well no I don’t need status.

  • HT says:

    Happy & Sad at the news.

    Happy as someone who is privileged enough to travel enough to experience at least 6 One World airlines a year, BA from a single flyer perspective looks to have finally caught up. Direct isle access, storage, quality seat, sheets, duvet and improving food.

    Home lounges of every airline should always be headliners. The Pier in Hong Kong, Qantas in Sydney, Qatar in Doha, Galleries in T5 for example. Albeit Qantas seem to be the best all round performers wheb outside of their home nation. So BA are not miles behind there.

    Sad however as someone who uses the privelege to share with friends and family, BA’s quirky setup serves as one of the best family setups. Travelling quite a lot during school holidays you see mothers/ fathers and young children holding hands in the middle seats. Toddlers learning to fly with the safety of their parents next to them. Older couples sharing moments together on once of a lifetime trips. Only Qatar Q Suites and interestingly Singapore reverting in their new launch to offer this. Most Premium Economy Cabins (Air NZ now sadly included) fail to offer this service as they have hard barriers between seats. If only there was a middle ground.

    • Polly says:

      Nice post.

    • Matthew says:

      I wouldn’t say Galleries T5 is anything to write home about (either First or Business), and same for the Qantas J class lounge in Sydney (which is very lacking in food). Personally, I think the CX T3 lounge (J/F) is better than the equivalent BA T5 lounge even though it’s not a home port lounge.

  • Kate Hyde says:

    My 9yr old av-geek son had an exciting idea regarding Rob’s VR Tour at BA, which presents an opportunity for the leisure traveller to save plenty of time, stress and money. Simply get hold of a VR headset and this presentation, turn it on in the comfort of our own homes, and we can immediately spend many happy days ‘flying all over the world’ in this wonderful new cabin, with zero risk of IROPS, and still be home for supper.

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