BIG NEWS: American Express blocks multiple sign-up bonuses, starting immediately

American Express unveiled massive changes to its UK card sign-up bonuses last night.

This will effectively end card churning for most people.

Before I go on, I want to stress one thing.  The new rules on bonuses do NOT stop you applying for any of these cards.  They simply influence whether or not you will qualify for a sign-up bonus when you do.

It is also worth remembering that, even if YOU no longer qualify for a particular bonus, your partner or other adult family members might.

What is changing?

Until today, American Express sign-up bonuses followed two basic rules:

Cards were grouped into families based on reward type (Membership Rewards points, Avios, Starwood points, Nectar points) and your eligibility for a bonus depended on whether you had recently had a card in the same ‘family’

There was a six month restriction in place between cancelling an American Express card and being able to re-apply – with a new bonus – for a card in the same ‘family’

This is what is changing for the personal American Express cards:

The concept of ‘families’ has gone for most products.  The eligibility rules now span ALL personal American Express cards in most cases.

The look-back period increases from six months to 24 months

Whilst there are two exceptions, in simple terms you cannot get a sign-up bonus on a personal American Express card if you have held ANY personal American Express card in the last 24 months.

Are there any exceptions to these new rules?

Yes.  There are a few exceptions to the above:

The British Airways American Express Premium Plus Card is only impacted by the change in the look-back period to 24 months.   The old rules on eligibility remain – you cannot have had either of the two British Airways American Express cards in the previous 24 months BUT American Express does not count any other card you may have had.

(In plain English: if you’ve had a Platinum / Gold / Starwood / Nectar / Platinum Cashback card in the last two years, but NOT either of the BA Amex cards, you are eligible for the bonus on the Premium Plus card – but not the free BA Amex)

The Platinum Card is only impacted by the change in the look-back period to 24 months.   The old rules on eligibility remain – you cannot have had a Preferred Rewards Gold, Green, Platinum or American Express Rewards card (all of which earn Membership Rewards points) in the previous 24 months BUT American Express does not count any other card you may have had.

(In plain English: if you’ve had a BA / Starwood / Nectar / Platinum Cashback card in the last two years but NOT a card offering Membership Rewards points, you are eligible for the bonus on the The Platinum Card – but not Preferred Rewards Gold)

Small Business and Corporate products are not impacted at all.  The existing rules apply for those.  Importantly, the six month rule continues to apply for these cards.

(In plain English: if you’ve not had any personal or business card offering Membership Rewards points in the past six months, you are eligible for the bonus on the American Express Gold Business and American Express Platinum Business, assuming you own a qualifying small business)

Can you summarise this by card?

Here you go:

If you currently have the free British Airways or British Airways Premium Plus credit card ….

You would need to cancel and wait 24 months before you can get a bonus on Platinum Cashback, Platinum Cashback Everyday, British Airways, British Airways Premium Plus, Preferred Rewards Gold, Starwood Preferred Guest, Nectar, American Express Rewards

You can get a bonus NOW on The Platinum Card IF you have not held a Preferred Rewards Gold, The Platinum Card, Green or American Express Rewards card in the previous 24 months

You can get a bonus NOW on American Express Gold Business or American Express Platinum Business IF you have not held a Preferred Rewards Gold, The Platinum Card, Green, American Express Rewards, American Express Gold Business or American Express Platinum Business card in the previous six months and meet the qualifying criteria for having a small business

If you currently have Preferred Rewards Gold, The Platinum Card or American Express Rewards credit card ….

You would need to cancel and wait 24 months before you can get a bonus on Platinum Cashback, Platinum Cashback Everyday, British Airways American Express, Preferred Rewards Gold, The Platinum Card, Green, Starwood Preferred Guest, Nectar, American Express Rewards

You can get a bonus NOW on British Airways Premium Plus IF you have not held a British Airways or British Airways Premium Plus card in the previous 24 months

You would need to cancel and wait six months before you can get a bonus on American Express Gold Business or American Express Platinum Business, assuming you meet the qualifying criteria for having a small business

If you currently have a Nectar or Starwood Preferred Guest credit card ….

You would need to cancel and wait 24 months before you can get a bonus on Platinum Cashback, Platinum Cashback Everyday, British Airways American Express (free version), Preferred Rewards Gold, Starwood Preferred Guest, Nectar, American Express Rewards

You can get a bonus NOW on The Platinum Card IF you have not held a Preferred Rewards Gold, The Platinum Card, Green or American Express Rewards card in the previous 24 months

You can get a bonus NOW on British Airways Premium Plus IF you have not held a British Airways or British Airways Premium Plus card in the previous 24 months

You can get a bonus NOW on American Express Gold Business or American Express Platinum Business IF you have not held a Preferred Rewards Gold, The Platinum Card, Green, American Express Rewards, American Express Gold Business or American Express Platinum Business card in the previous six months and meet the qualifying criteria for having a small business

If you currently have a Platinum Cashback or Platinum Cashback Everyday card ….

You would need to cancel and wait 24 months before you can get a bonus on Platinum Cashback, Platinum Cashback Everyday, British Airways American Express, Preferred Rewards Gold, Green, Starwood Preferred Guest, Nectar, American Express Rewards

You can get a bonus NOW on The Platinum Card IF you have not held a Preferred Rewards Gold, The Platinum Card, Green or American Express Rewards card in the previous 24 months

You can get a bonus NOW on British Airways Premium Plus IF you have not held a British Airways or British Airways Premium Plus card in the previous 24 months

You can get a bonus NOW on American Express Gold Business or American Express Platinum Business IF you have not held a Preferred Rewards Gold, The Platinum Card, Green or American Express Rewards card in the previous six months

Discussion of the American Express sign-up bonuses changes continue in a further articles here.

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Want to earn more points from credit cards? – May 2025 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold Credit Card

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

British Airways American Express Premium Plus Card

30,000 Avios and the famous annual Companion Voucher voucher Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

The American Express Business Platinum Card

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

The American Express Business Gold Card

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

British Airways American Express Accelerating Business Card

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review