Either something has gone wrong with the Virgin Atlantic pricing computer, or someone at Virgin Atlantic has been smoking something dodgy this week.
Whichever reason it is, pricing for Virgin Atlantic Upper Class redemptions to the US – and only the US, and only if you fly with Virgin Atlantic – has gone crazy.
The taxes and charges figure for ALL Virgin Atlantic Upper Class redemptions to the US from Heathrow is now showing as £764 return. From Gatwick it is £732.
Take a look, Heathrow to Atlanta (click to enlarge):
As you can see …. £764 of taxes and charges.
This could be a mistake of some sort …. hopefully. Here’s why.
This screenshot shows the same route, Heathrow to Atlanta, but flying with Virgin’s partner and main shareholder Delta:
With Delta, you pay just £464 in taxes and charges. It is exactly £300 cheaper, to the penny, reflecting the additional £300 of charges that Virgin is adding to its own flights for some reason.
This is only happening with Virgin Atlantic routes to the US.
Here is a screenshot to Shanghai:
The taxes and charges are the same as they always were – £557.
Johannesburg is unchanged at £573. Barbados is unchanged at £533. The same goes for all other non-US routes that I checked.
So …. what is happening here? Has a gremlin got into the Virgin Atlantic pricing computer? Does it really want you to stop redeeming for US routes in Upper Class? Does it really want you to start flying Delta on routes where the two airlines share the flights (Atlanta, Boston, New York etc)?
It is all very, very odd.
How to earn Virgin Points from UK credit cards (October 2023)
As a reminder, there are various ways of earning Virgin Points from UK credit cards. Many cards also have generous sign-up bonuses.
You can choose from two official Virgin Atlantic credit cards (apply here, the Reward+ card has a bonus of 15,000 Virgin Points):
You can also earn Virgin Points from various American Express cards – and these have sign-up bonuses too.
American Express Preferred Rewards Gold is FREE for a year and comes with 20,000 Membership Rewards points, which convert into 20,000 Virgin Points.
The Platinum Card from American Express comes with 30,000 Membership Rewards points, which convert into 30,000 Virgin Points.
Small business owners should consider the two American Express Business cards. Points convert at 1:1 into Virgin Points.
(Want to earn more Virgin Points? Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)