Either something has gone wrong with the Virgin Atlantic pricing computer, or someone at Virgin Atlantic has been smoking something dodgy this week.
Whichever reason it is, pricing for Virgin Atlantic Upper Class redemptions to the US – and only the US, and only if you fly with Virgin Atlantic – has gone crazy.
The taxes and charges figure for ALL Virgin Atlantic Upper Class redemptions to the US from Heathrow is now showing as £764 return. From Gatwick it is £732.
Take a look, Heathrow to Atlanta (click to enlarge):
As you can see …. £764 of taxes and charges.
This could be a mistake of some sort …. hopefully. Here’s why.
This screenshot shows the same route, Heathrow to Atlanta, but flying with Virgin’s partner and main shareholder Delta:
With Delta, you pay just £464 in taxes and charges. It is exactly £300 cheaper, to the penny, reflecting the additional £300 of charges that Virgin is adding to its own flights for some reason.
This is only happening with Virgin Atlantic routes to the US.
Here is a screenshot to Shanghai:
The taxes and charges are the same as they always were – £557.
Johannesburg is unchanged at £573. Barbados is unchanged at £533. The same goes for all other non-US routes that I checked.
So …. what is happening here? Has a gremlin got into the Virgin Atlantic pricing computer? Does it really want you to stop redeeming for US routes in Upper Class? Does it really want you to start flying Delta on routes where the two airlines share the flights (Atlanta, Boston, New York etc)?
It is all very, very odd.
How to earn Virgin Atlantic miles from UK credit cards
As a reminder, there are various ways of earning Virgin Flying Club miles from UK credit cards. Many cards also have generous sign-up bonuses!
Click here to read our detailed summary of all UK credit cards which earn Virgin Flying Club miles. That page is regularly updated with the latest special offers and will still be accurate even if you are reading this article months after publication.
(Want to earn more Virgin Flying Club miles? Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)