If you are flush with Hilton Honors points, a very interesting new redemption option in New York is now available – Conrad New York Midtown.
Back in 2017, Hilton quietly look over management of The London NYC hotel. This is a property with a troubled history which opened as an unbranded ‘virtually all suite’ hotel at entirely the wrong point in the economic cycle. Readers with long memories may remember that Gordon Ramsay ran the restaurant and it gained two Michelin stars within a year of its 2006 launch. There was also a branch of Maze at one point as well as a high profile bar.
A substantial refurbishment programme was launched by Hilton and is nearing completion. You do NOT want to book into this hotel today because, looking at reports, the building works are disruptive and running late with many guests being decanted to other Hilton properties nearby.
However …. in a couple of months the hotel should finally switch over to being the Conrad New York Midtown.
The Conrad New York Midtown website is here if you want to find out more. It is located on West 54th – for comparison, the southern boundary of Central Park is West 59th.
This is the 2nd Conrad hotel in New York
In a city where hotel rooms are not exactly spacious, being guaranteed a suite, often with a view of the Hudson river, was always a good result. The location has also got a lot more attractive in recent years as the World Trade Centre redevelopment concluded and new attractions such as the Oculus transport hub and the revamped Brookfield Place shopping centre took shape.
For those of you who insist on being in Midtown, you now have a good points alternative.
The Conrad New York Midtown on points
Let’s get one thing out of the way first. Conrad New York Midtown is not a bargain, coming in at 95,000 Hilton Honors points. This is as expensive as it gets. However, you are getting a lot for your money.
Let’s take a look at the Conrad New York Midtown website for a stay in September.
There are THREE room categories available for redemption at 95,000 points. You are NOT confined to the base room category.
For 10th September, for example, I can book:
City View Deluxe (325 sq ft) – 95,000 points or $635 inc tax Advance Purchase
City View Junior Suite (425 sq ft) – 95,000 points or $670 inc tax Advance Purchase
City View One Bedroom Suite (525-550 sq ft) – 95,000 points or $704 inc tax Advance Purchase
If you have Hilton Honors status, you should note that there are another eight room categories available for cash (Park View One Bedroom Suite, Park View Executive One Bedroom Suite, City View Two Bedroom Suite, Sky Suite, Atrium Suite, Apartment, Park View Apartment, The Penthouse). This means that your potential upgrade could be very good if you book into a City View One Bedroom Suite originally.
All of the photographs in this article are of the One Bedroom Suite.
You can still buy Hilton Honors points with a 100% bonus
It this deal looks interesting, remember that Hilton Honors is running a promotion offering a 100% bonus when you purchase 5,000+ points.
Regular readers of Head for Points will know that I tend to value Hilton points at 0.33p each. You are paying 0.38p ($800 / £612 for 160,000 at the top end) here if you buy the maximum so the maths in general doesn’t work.
However, the maths DOES work at Conrad New York Midtown.
A five-night stay from 9th to 14th September in a One Bedroom Suite would cost $3,205 including taxes, and this is for the cheapest non-refundable rate.
Hilton does ‘five nights for the points of four’ if you have Hilton Honors status. As Hilton will status match you from any other hotel scheme where you may have status – see this article – most HFP readers should qualify for this. Five nights would cost you (95,000 x 4) 380,000 points which would cost $1,900 with this deal.
The snag is that you are capped at buying 160,000 points per year. However, remember that you can pool points between Hilton members for free so it is now easier for different people to buy points and merge them together. New members of Hilton Honors cannot buy points immediately so you cannot open additional accounts just to take advantage of this offer.
You can buy points via this link. The offer ends on 28th May.
How to earn Hilton Honors points from UK credit cards (January 2021)
There are various ways of earning Hilton Honors points from UK credit cards. Many cards also have generous sign-up bonuses!
Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card? It also comes with Marriott Bonvoy Gold, Radisson Rewards Gold, Shangri-La Golden Circle Jade and MeliaRewards Gold status. We reviewed American Express Platinum in detail here and you can apply here.
Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted in three Hilton Honors points. You can apply here.
You can also earn Hilton Honors points indirectly via American Express Gold, the American Express Rewards Credit Card and – for small business owners – American Express Business Gold and Business Platinum.
(Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)