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(DEAD?) The Amex / Amazon ‘£25 off £40’ coupon is working again – even if you’ve used it before!

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EDIT: Amazon closed down this code on Friday evening

For the last couple of years, Amazon has been offering a generous bribe to anyone with an American Express card which offers Membership Rewards points.

You may not be aware that Amazon lets you pay for your purchases on the UK site with Membership Rewards points.  I absolutely do not recommend this, because you are only getting 0.45p per American Express point, but the feature exists.

Have you already registered for the Amazon / Amex offer?

If you have signed up for this feature at some point in the last couple of years, there is some interesting news.

A new Amazon discount code – AMEX25OFF – seems to get you £25 off a £40 order when you part-pay using Membership Rewards points.

For absolute clarity, this code works even if you already got a £15 or £25 discount when you originally linked your American Express and Amazon accounts.

Here is a screenshot I took on Wednesday when I was ordering something for my son:

AMEX25OFF American Express Amazon discount code

As you can see, £25 has been deducted from my order.  You can also see that I redeemed a grand total of 10p of Membership Rewards points (22 points deducted).

To get this to work:

You need £40-worth of items in your basket which are ‘Sold by: Amazon’ 

For absolute clarity, anything sold by a third party, even if it is ‘Fulfilled by:’ Amazon, won’t count, neither will digital content or gift cards

If your basket contains multiple items, they must all have identical shipping times and be delivered to the same address

You need to select your Membership Rewards-linked American Express card to pay

You MUST select the option to fully pay with points (bad idea due to the poor value you get) or ‘part pay with points’ (a good idea, redeem 10p-worth as I did!)

You add promo code AMEX25OFF

All sorted, as the screenshot above shows.

Our Amazon link is one of the ways we fund this site.  If you buy something through this offer, please use this link – Amazon home page – to make your purchase.  Thanks!


Does this work if you have not already linked your Membership Rewards and Amazon accounts?

We don’t know.

(EDIT: comments below suggest it DOES work with new Amazon accounts and it DOES work with existing Amazon accounts newly linked to Membership Rewards.)

This is what to do, assuming you have not done this offer in the past:

Link your Membership Rewards account with your Amazon account by visiting this page on the Amazon website – note that this discusses a poorer offer, worth £15 off a £40 spend, which has now closed anyway

Buy £40 of items on following the guidelines I listed above

Qualifying credit and charge cards would include:

…. plus Green, Centurion and various cards now closed to new applicants.

You MAY find that the AMEX25OFF code then works.  Or it might not ….

If you are reading this via email, I suggest you pop over to the HFP website during the day to take a look at the comments on whether this is working or not.

Thanks to Shoestring for this.

Credit and card charge information

Here is the legally required interest rate information on the credit cards mentioned above, together with links to our detailed reviews:

American Express Preferred Rewards Gold – sign-up bonus of 10,000 Membership Rewards points when you spend £3,000 in three months – apply hereour American Express Gold review is here – representative APR 57.6% variable including fee (free in year 1) based on a notional £1200 credit limit, interest rate on purchases 22.9% variable

The Platinum Card from American Express – sign-up bonus of 30,000 Membership Rewards points when you spend £2,000 in three months – apply hereour American Express Platinum review is here – this is a charge card which must be repaid in full each month

American Express Rewards – sign-up bonus of up to 5,000 Membership Rewards points based on card variant – apply hereour Amex Rewards review is here interest rate varies depending on which card variant you choose

(Want to earn more miles and points from credit cards?  Click here to visit our dedicated airline and hotel travel credit cards page or use the ‘Credit Cards Update’ link in the menu bar at the top of the page.)

Comments (111)

  • honestsausage says:

    Thanks just tried this and it worked for me. May also be worth pointing out if someone did want to use their MR points on amazon that you get slightly more per MR point (0.5p instead of 0.45p) if you just buy amazon gift cards from Amex instead of spending your points directly.

  • Chopin says:

    I tried the day before yesterday and it’s worked.

    Actually, you only need to pay with the point the lowest amount (£0.01) to qualify the promo code, which is equal to 2.2MR(they will deduct 2 MR Exactly at your account, confirmed today). This saves you 20 MR comparing pay with £0.1(which cost 22MR, consider you need to spend £20 to gain 20MR, this little saving worth it)

  • Combatjohnny says:

    Ive been trying since December and never got it to work. When i speak to customer service they just tell me all the codes are used up.

    • Shoestring says:

      The codes are not used up – & as mentioned in the article, this is a new bite at the cherry.

      I don’t like pointing to user error so check:
      – items are eligible (sold by Amazon) and over £40
      – you linked your Amex card to Amazon so that you can pay on MR points
      – you paid a small amount on MR points and the rest on your Amex card
      – you used the AMEX25OFF code

      Some sold by Amazon goods do seem to fall foul, to check your eligibility you could fill your basket with various sold by Amazon goods, each over £40, maybe put together a random basket of £200+ (ie testing 5 different sold by Amazon goods) and do a dummy run, if the £25 off appears you know you are eligible.

      Newish Amazon a/cs won’t be eligible, there’s always a cut-off date to stop people opening up new a/cs to take advantage of the offer.

      • Shoestring says:

        OK here’s an item I know for sure works (when sold by Amazon):
        Felix 7+ As Good As It Looks Cat Pouches Mixed In Jelly 100g (40 Pouches)

        So stick £40 of that in your basket, get the other points right & do a dummy run.

        • Mike says:

          Harry – is it really “As good as it looks” ?

        • Shoestring says:

          Cat seems to like it. Put it this way: she turns her nose up at any other wet food than Felix or Whiskas now (2 of the dearer ones!) Won’t eat the others unless she’s starting to starve & by that time it’s close to chucking away time.

          Which is why getting a year’s supply on the £25 off £40 deal made sense: made it cheaper than supermarket wet food.

          Still happy with Lidl 85p/ 950g dry food though 🙂

        • Spurs Debs says:

          I have to cook fresh chicken for one of my cats, she turns her nose up at wet cat food but gives me the stare of death if I’m late with her cat herion aka dreamies.
          The other one will eat wet food but doesn’t like Felix which I find bemusing because he chomps away on several live mice a week, he’s a prolific mouser!

        • Alex says:

          My cats go crazy for Felix wet food, thanks for the tip.

      • Shoestring says:

        not sure that date is accurate – pretty sure it worked on one of our a/cs opened maybe 9 months ago

      • Worzel says:

        @ Shoestring 07:30.

        Squills you old softie! Thought you might have relocated the cat somewhere along the M4 en-route to your place in the sun by now. A bit harsh though I suppose if travelling with the kids……….. 🙂 .

    • Peter K says:

      It was not working earlier this year but is again now.

  • The Original Nick says:

    This didn’t work for me unfortunately when Shoestring mentioned it last week. I will try it again today.

  • TripRep says:

    Cool, must try it, a good bottle of Single Malt springs to mind.

  • Binks says:

    Just used the offer via the HfP link – and got it working. Bought a swing chair for my newborn baby for £45 inc discount. Will now return the one I bought from John Lewis for £80. So an overall £35 saving for me.

  • Shoestring says:

    good call if you haven’t got it already

  • Judy says:

    Is there an easy way to find out what is sold by Amazon sarl EU? I struggle to find products I want that qualify. Thanks.

    • Shoestring says:

      Not really. Try clicking the [Free UK delivery by Amazon] box as it narrows it down.

      Remember: not *all* sold by Amazon goods seem to qualify, it is a bit hit & miss.

    • Peter says:

      Yes, filter down your product by category, then it will give you an option to select seller – you can then find Amazon in there