Maximise your Avios, air miles and hotel points

The Amex / Amazon ‘£25 off £40’ coupon started working again on Tuesday

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For the last couple of years, Amazon has been offering a generous bribe to anyone with an American Express card which offers Membership Rewards points.

You may not be aware that Amazon lets you pay for your purchases on the UK site with Membership Rewards points.  I absolutely do not recommend this, because you are only getting 0.45p per American Express point, but the feature exists.


Have you already registered for the Amazon / Amex offer?

If you have signed up for this feature at some point in the last couple of years, there is some interesting news.

A new Amazon discount code – AMEX25OFF – seems to get you £25 off a £40 order when you part-pay using Membership Rewards points.

For absolute clarity, this code works even if you already got a £15 or £25 discount when you originally linked your American Express and Amazon accounts.

Here is a screenshot I took when I was ordering something for my son:

AMEX25OFF American Express Amazon discount code

As you can see, £25 has been deducted from my order.  You can also see that I redeemed a grand total of 10p of Membership Rewards points (22 points deducted).

To get this to work:

You need £40-worth of items in your basket which are ‘Sold by: Amazon’ 

For absolute clarity, anything sold by a third party, even if it is ‘Fulfilled by:’ Amazon, won’t count, neither will digital content or gift cards

If your basket contains multiple items, they must all have identical shipping times and be delivered to the same address

You need to select your Membership Rewards-linked American Express card to pay

You MUST select the option to fully pay with points (bad idea due to the poor value you get) or ‘part pay with points’ (a good idea, redeem 10p-worth as I did!)

You add promo code AMEX25OFF

All sorted, as the screenshot above shows.

Does this work if you have not already linked your Membership Rewards and Amazon accounts?

Comments last week suggested that the code DOES work with new Amazon accounts and it DOES work with existing Amazon accounts newly linked to Membership Rewards.

This is what to do, assuming you have not done this offer in the past:

Link your Membership Rewards account with your Amazon account by visiting this page on the Amazon website – note that this discusses a poorer offer, worth £15 off a £40 spend, which has now closed anyway

Buy £40 of items on following the guidelines I listed above

Qualifying credit and charge cards would include:

…. plus Green, Centurion and various cards now closed to new applicants.

You MAY find that the AMEX25OFF code then works.  Or it might not ….

Want to earn more points from credit cards? – December 2022 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

30,000 points and unbeatable travel benefits – for a fee Read our full review

Virgin Atlantic Reward+ Mastercard

15,000 points bonus and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

40,000 points sign-up bonus and a £200 Amex Travel credit every year Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital On Tap Business Rewards Visa

10,500 points bonus – the most generous Avios Visa for a limited company Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback credit card

1% cashback and no annual fee Read our full review

Comments (69)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Jay H says:

    Not working here 🙁

  • Peter K says:

    Definitely worked for me this morning when it didn’t Sunday night.

  • David says:

    I have an American Express Rewards Card (the free transparent one), and the “Pay with Points” option isn’t appearing on the checkout page. I already have my partner’s PRG on my Amazon account that is showing the points balance and the option to pay with points.

    Any ideas how I can get Pay with Points to appear for my Amex Rewards Card? I assume it’s something to do with the MR points account previously being tied to my PRG (which I’ve now cancelled), but it’s showing on the Amex website as linked to my Rewards Card with no issues…

    • Peter K says:

      Just checking, have got definitely linked your new Amex to Amazon. Not just added it as a payment card but linked the MR balance to Amazon?
      Here’s the wording from the article above to click on: Link your Membership Rewards account with your Amazon account by visiting this page on the Amazon website
      (I’ve not put a new link as Rob won’t get commission from it)

      • David says:

        Bingo! I thought I must be missing something… Should have read the article properly!

        Now to play the fun game of finding £40-worth of stuff that meets Amazon’s arbitrary eligibility criteria – thanks!

  • Federico says:

    It doesn’t work for me either

  • Nick M says:

    It worked for me earlier today – although I did need to use the Amex card to pay the balance (I’m sure last time – a couple of years ago – that I was able to use my gift card balance)

    • ankomonkey says:

      I’m sure I have successfully paid with my gift card balance in the past. Today I could only get it to work by paying with the linked Amex (and 1p of MR points).

  • Craig says:

    Not working on Amex Gold charge card, having previously used the £15 offer on that card / account some months ago.

  • Chas says:

    It worked for me on my Gold charge card at lunchtime today, using just 2.2 MR points (1p).

    Does anyone know if you can use it more than once per card (either with the same or different Amazon account)? Planning on trying tomorrow…

    • Rob says:

      No. You can use the same card on a different Amazon account, however.

    • Craig says:

      Three accounts and have used it 3 times with the same card.

  • Obi says:

    Stopped working again!

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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