Maximise your Avios, air miles and hotel points

The Amex / Amazon ‘£25 off £40’ coupon started working again on Tuesday

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

For the last couple of years, Amazon has been offering a generous bribe to anyone with an American Express card which offers Membership Rewards points.

You may not be aware that Amazon lets you pay for your purchases on the UK site with Membership Rewards points.  I absolutely do not recommend this, because you are only getting 0.45p per American Express point, but the feature exists.

Have you already registered for the Amazon / Amex offer?

If you have signed up for this feature at some point in the last couple of years, there is some interesting news.

A new Amazon discount code – AMEX25OFF – seems to get you £25 off a £40 order when you part-pay using Membership Rewards points.

For absolute clarity, this code works even if you already got a £15 or £25 discount when you originally linked your American Express and Amazon accounts.

Here is a screenshot I took when I was ordering something for my son:

AMEX25OFF American Express Amazon discount code

As you can see, £25 has been deducted from my order.  You can also see that I redeemed a grand total of 10p of Membership Rewards points (22 points deducted).

To get this to work:

You need £40-worth of items in your basket which are ‘Sold by: Amazon’ 

For absolute clarity, anything sold by a third party, even if it is ‘Fulfilled by:’ Amazon, won’t count, neither will digital content or gift cards

If your basket contains multiple items, they must all have identical shipping times and be delivered to the same address

You need to select your Membership Rewards-linked American Express card to pay

You MUST select the option to fully pay with points (bad idea due to the poor value you get) or ‘part pay with points’ (a good idea, redeem 10p-worth as I did!)

You add promo code AMEX25OFF

All sorted, as the screenshot above shows.

Does this work if you have not already linked your Membership Rewards and Amazon accounts?

Comments last week suggested that the code DOES work with new Amazon accounts and it DOES work with existing Amazon accounts newly linked to Membership Rewards.

This is what to do, assuming you have not done this offer in the past:

Link your Membership Rewards account with your Amazon account by visiting this page on the Amazon website – note that this discusses a poorer offer, worth £15 off a £40 spend, which has now closed anyway

Buy £40 of items on amazon.co.uk following the guidelines I listed above

Qualifying credit and charge cards would include:

…. plus Green, Centurion and various cards now closed to new applicants.

You MAY find that the AMEX25OFF code then works.  Or it might not ….


Want to earn more points from credit cards? – February 2023 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

SPECIAL OFFER: Until 21st February 2023, the sign-up bonus on the British Airways Premium Plus American Express card is increased to 35,000 Avios from 25,000 Avios. You can apply here.

British Airways American Express Premium Plus

35,000 Avios (ONLY to 21st February) and the famous annual 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

30,000 points and unbeatable travel benefits – for a fee Read our full review

Virgin Atlantic Reward+ Mastercard

15,000 points bonus and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

40,000 points sign-up bonus and a £200 Amex Travel credit every year Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital On Tap Business Rewards Visa

Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback credit card

1% cashback (3% for 3 months if you apply by 31st March) and no annual fee Read our full review

Comments (69)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • reddot says:

    Tried my partner’s account and mine with a new Amex plat – this promo code is not valid 🙁

  • AndyW says:

    Yep seems to be dead. Should have been quicker, used it on one account last night fine.

  • Oli says:

    The code just started working again now!! I tried at 2am, 7am, 9am; it did not work. I kept the same basket and trying now at 10:40am it works!

  • Liam says:

    This wasn’t working for me after a few tries. I left it for five minutes, tried it again, and it worked. So keep persevering if it doesn’t seem to be working for you.

  • Nic says:

    Working as of 1100 BST 1st May.

  • RB says:

    Can confirm it worked at 11:14 and had to use £0.01 worth of membership points to get it to kick in.

    • Shoestring says:

      it will stack with the £10 off £30 when you use the app for the first time (see above) – giving you £35 off £40

      which isn’t too bad as deals go

      • Leigh says:

        Don’t think the two stack (at least when I tried yesterday). If you select using points the £10 discount disappears, otherwise the £25 discount disappears.

  • allycat says:

    Worked at 1.30pm for me on a new amazon account which I setup. Didn’t try the assistant trick.

  • Malcolm says:

    I registered a new card today and initially it didn’t work but I logged out and then back in again and it worked! Got a £46 activity tracker watch for my daughter for £21 + 10 reward points. Great shout and thanks Rob!

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.