Maximise your Avios, air miles and hotel points

The Amex / Amazon ‘£25 off £40’ coupon started working again on Tuesday

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For the last couple of years, Amazon has been offering a generous bribe to anyone with an American Express card which offers Membership Rewards points.

You may not be aware that Amazon lets you pay for your purchases on the UK site with Membership Rewards points.  I absolutely do not recommend this, because you are only getting 0.45p per American Express point, but the feature exists.


Have you already registered for the Amazon / Amex offer?

If you have signed up for this feature at some point in the last couple of years, there is some interesting news.

A new Amazon discount code – AMEX25OFF – seems to get you £25 off a £40 order when you part-pay using Membership Rewards points.

For absolute clarity, this code works even if you already got a £15 or £25 discount when you originally linked your American Express and Amazon accounts.

Here is a screenshot I took when I was ordering something for my son:

AMEX25OFF American Express Amazon discount code

As you can see, £25 has been deducted from my order.  You can also see that I redeemed a grand total of 10p of Membership Rewards points (22 points deducted).

To get this to work:

You need £40-worth of items in your basket which are ‘Sold by: Amazon’ 

For absolute clarity, anything sold by a third party, even if it is ‘Fulfilled by:’ Amazon, won’t count, neither will digital content or gift cards

If your basket contains multiple items, they must all have identical shipping times and be delivered to the same address

You need to select your Membership Rewards-linked American Express card to pay

You MUST select the option to fully pay with points (bad idea due to the poor value you get) or ‘part pay with points’ (a good idea, redeem 10p-worth as I did!)

You add promo code AMEX25OFF

All sorted, as the screenshot above shows.

Does this work if you have not already linked your Membership Rewards and Amazon accounts?

Comments last week suggested that the code DOES work with new Amazon accounts and it DOES work with existing Amazon accounts newly linked to Membership Rewards.

This is what to do, assuming you have not done this offer in the past:

Link your Membership Rewards account with your Amazon account by visiting this page on the Amazon website – note that this discusses a poorer offer, worth £15 off a £40 spend, which has now closed anyway

Buy £40 of items on following the guidelines I listed above

Qualifying credit and charge cards would include:

…. plus Green, Centurion and various cards now closed to new applicants.

You MAY find that the AMEX25OFF code then works.  Or it might not ….

Want to earn more points from credit cards? – December 2022 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable card perk – the 2-4-1 voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

30,000 points and unbeatable travel benefits – for a fee Read our full review

Virgin Atlantic Reward+ Mastercard

15,000 points bonus and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

40,000 points sign-up bonus and a £200 Amex Travel credit every year Read our full review

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital On Tap Business Rewards Visa

10,500 points bonus – the most generous Avios Visa for a limited company Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback credit card

1% cashback and no annual fee Read our full review

Comments (69)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Shoestring says:

    I just set up a completely new Amazon a/c and it let me use the £25 off code

    • Charles says:

      Tried to set up a new account as well but it says “The promotional code you entered has already been redeemed.”

      • Harry says:

        I can confirm a new account works but the code stopped working around 3/4pm today

        Hopefully it comes back online

        • Shoestring says:

          Good way to get your Gold card to pay its fee.

      • Charles says:

        I have tried again and it works…

  • Gary says:

    Have tried to use if purchasing item dispatched and sold by Amazon – but says promotion code invalid – does it need to be Amazon EU Sarl – or should it work for just Amazon ??

  • Binks says:

    Can the deal be used to buy amazon gift cards? Thx

  • Michelle says:

    Worked for me at 10pm – happy days

  • Phil T says:

    Code already used for me at 10:20pm

    • Phil T says:

      Well bizarre!
      After getting the “code already used” message I logged back in & went to “my basket” which still showed the one item but the price details included the discount – so yes it worked second time around!

  • Crafty says:

    Why so few comments per page, Rob? I load up full pages of comments to read whilst offline. Used to provide me with plenty of reading material. But this article at least the pages seem to be split up into really small numbers of comments?

    • Rob says:

      I tweaked it again. I might tweak back. Here’s the thing – I can only control ‘lead’ comment numbers. A comment with 5 threaded replies still counts as 1. So, on articles where the comments get threaded, the page gets too long. On articles where people post their own view and are not replying to another, it is too short.

  • Judy says:

    I keep getting: Some of the American Express® information that you entered does not match their records. Please confirm the last four digits of the account number. For your account security, three incorrect attempts will suspend your access to redeem Membership Rewards® points online.

    Making me cross!!

    • Judy says:

      Just to add that I’m getting this message when I try to add a new card (and yes, the last 4 digits are correct).

      What with their consistent barraging and whoring of Prime coupled with their UK tax policy, I tend to stay clear of them. Unless of course they have one of these types of offers. Haha.

  • MANIB says:

    Just worked for me. Thanks Rob.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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