Hertz introduces ‘The British Collection’ of luxury vehicles for rent
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Hertz is introducing a new premium service called The British Collection. It is primarily based around a varied fleet of Jaguar and Land Rovers and will only be available from the Heathrow, Edinburgh Airport and London Marble Arch locations. The cars come with a make-and-model guarantee, so you can pick exactly which vehicle you want.
Hertz is also introducing a “dedicated lounge” (their emphasis, not mine!) for ‘The British Collection’ customers, including soft furnishings from Tom Dixon, a botanical mocktail from Seedlip, neon light installation by British artist Lauren Baker and an “in-lounge garden installation” from florist McQueens (whatever that means!).
Only one render was provided with the press release – see below – which makes the term ‘lounge’ seem very generous! However, you don’t necessarily need to use the lounge as The British Collection comes with complimentary terminal delivery and collection for Heathrow and Edinburgh Airport customers, and local pick-up near Marble Arch, so you can avoid the Hertz branch entirely.
To rent a car with the British Collection you must be over 25 years of age (I’m out!).
How to get FREE car rental status and other benefits via UK credit cards (April 2023)
If you hire a car in the UK, you can get special benefits (discounts, upgrades, free additional drivers etc) if you have elite status with a car rental programme. You can get elite status for free via certain American Express cards.
The Platinum Card and American Express Business Platinum
The Platinum Card from American Express and American Express Business Platinum come with two free car hire status cards. Your supplementary Platinum cardholder can also receive status in their own right.
From Avis, you receive President’s Club status in Avis Preferred. This gets you up to 25% off standard rates, a free additional driver and a guaranteed one class upgrade. For weekend rentals you will receive a two class upgrade, subject to availability.
From Hertz, you receive ‘Five Star’ status in Hertz Gold Plus Rewards. This gets you up to 15% off standard rates, a free additional driver and a one class upgrade, subject to availability.
Hertz also offers Platinum cardholders a 4 hour grace period on rentals. Your final day is treated as 28 hours, so a 1pm pick up with a 5pm return the following day is only charged as one day, not two days. We wrote about the Hertz / Platinum 4 hour grace period here.
The Platinum Card also comes with full car hire insurance with no obligation to pay for the rental via American Express. You can refuse any attempts to sell you additional insurance at pick up. This benefit has substantial value if you rent on a regular basis.
You can find more details on the two Platinum cards, and apply, in our full reviews:
The Platinum Card from American Express
30,000 points and unbeatable travel benefits – for a fee Read our full review
American Express Business Platinum
40,000 points bonus and a £200 Amex Travel credit every year Read our full review
American Express Preferred Rewards Gold
American Express Preferred Rewards Gold is an excellent card in its own right. You receive 20,000 Membership Rewards points for signing up (convert to 20,000 Avios amongst other things), four airport lounge passes and £120 of Deliveroo credit. Even better, your first year is free.
There are two car rental benefits:
- you receive Preferred Plus status in Avis Preferred
- you receive a special package with Hertz – 10% off best available rates at participating locations, a one class upgrade for rentals of 5 days or more, subject to availability, and no additional driver fees
Find out more about the benefits of American Express Preferred Rewards Gold, and apply, in our review:
American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review