Hertz is introducing a new premium service called The British Collection. It is primarily based around a varied fleet of Jaguar and Land Rovers and will only be available from the Heathrow, Edinburgh Airport and London Marble Arch locations. The cars come with a make-and-model guarantee, so you can pick exactly which vehicle you want.
Hertz is also introducing a “dedicated lounge” (their emphasis, not mine!) for ‘The British Collection’ customers, including soft furnishings from Tom Dixon, a botanical mocktail from Seedlip, neon light installation by British artist Lauren Baker and an “in-lounge garden installation” from florist McQueens (whatever that means!).
Only one render was provided with the press release – see below – which makes the term ‘lounge’ seem very generous! However, you don’t necessarily need to use the lounge as The British Collection comes with complimentary terminal delivery and collection for Heathrow and Edinburgh Airport customers, and local pick-up near Marble Arch, so you can avoid the Hertz branch entirely.