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Reviewing Jurys Rewards – is the Jurys Inn hotel loyalty scheme any good?

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The Jurys Rewards loyalty scheme is little known.  We thought it was time to give it a quick review.

The Jurys Inn chain is relatively low profile although – under the new ownership of Leonardo Hotels – it is now picking up again after a period of retrenchment.  It received a boost in 2015 when eight ex-Thistle properties joined its ranks and the chain now comprises 35 properties across the UK.

The Thistle acquisition reversed a period of shrinkage after a number of the bigger hotels were converted to Hilton.  These included the Hilton Garden Inn at Hatton Cross outside Heathrow and the DoubleTree at Chelsea Creek in West London.

What is interesting about the Jurys scheme is that it is heavily focussed on ‘in hotel’ rewards, letting you use your points for little things that will make your stay more enjoyable.  It is potentially a way for business travellers to order items which would otherwise be blocked by their travel policy such as ordering a bottle of wine with dinner.

There is not, for clarity, any option for earning airline miles via a Jurys hotel stay.

Jurys Rewards

How can you spend Jurys Rewards points?

You earn 10 points for every £1 or €1 spent.

The reward chart offers the following items:

  • Early check-in or late check-out – 100 points
  • Breakfast – 1,000 points per person
  • £10 credit towards your bill – 1,800 points
  • £20 credit towards your bill – 3,600 points
  • Bottle of house wine – 2,000 points
  • £25/€25 food credit – 4,000 points
  • 2-course dinner – 2,500 points per person
  • 3-course dinner – 3,000 points per person

High Street shopping vouchers or Jurys Inn vouchers are also available:

  • £20 – 3,600 points
  • £50 – 9,500 points
  • £100 – 18,000 points

…. as well as a range of wine and champagne redemptions from Virgin Wines.

For 900 points you can donate £5 to Scope.

You can also get free nights …. with dinner and breakfast

You can also redeem for free nights.  Jurys Inn is the only chain I know which lets you redeem for ‘dinner, bed and breakfast’ packages if you want.  Rates start from 5,900 points for ‘room only’ at their cheapest hotels to 16,900 points for ‘dinner, bed and breakfast’ at their most expensive.

You are earning a little over 5% back which is not a bad return.  Note that, as with most chains, you only earn points for rooms booked directly with the company.  In terms of free nights, you should receive a free night at their cheapest hotels for every 5-6 nights you buy.

Tier benefits with Jurys Rewards

Jurys has three different tiers.  You join on Floor 1,  Floor 2 requires 5-20 nights and Floor 3 requires 20+ nights in a year.

Floor 2 and Floor 3 are where you start receiving benefits – you are upgraded to a ‘superior room package’ which gets you early check-in, late check-out, free mineral water, biscuits, a newspaper, and 10% off your lunch or dinner spend.  You also get a free Costa voucher and, at Floor 3, a voucher for a free drink.

This sounds like a very reasonable package as long as it is delivered consistently by the hotels, given that you only need five nights to reach Floor 2.

None of the HFP team has stayed in a Jurys Inn for a long time, so if you have any feedback on Jurys Rewards please post it below.

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.)

Comments (14)

  • Andrew S says:

    Free breakfast for spending £100 seems very reasonable for me.

  • Mark says:

    In Gateshead I got the Level 2 benefits and an upgrade to one of the 3 largest rooms in the hotel on my first stay (the hotel was very quiet). The Costa was the worst Costa coffee that I have ever had!

    One annoyance (which probably applies to a lot of hotels) was that when booking the difference between a room and room & breakfast was the same no matter how many guests were in the room- not good for a single traveller.