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Generous 40% or £100 cashback deal launched by American Express and FREE NOW / mytaxi

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Of all the pointless rebrands I’ve seen recently, the clear winner is FREE NOW.  For some reason, the mytaxi black cab app – owned by BMW and Daimler – decided that being called mytaxi was clearly too obvious and easy to remember, so switched to FREE NOW …..

I know this is now a pan-European brand, but I’m not sure that FREE NOW necessarily works better in multiple European languages than mytaxi.  I didn’t even have a problem with Hailo, the original UK name.

It looks like the bodged rebrand has an upside, however.  In an attempt to win your business from taxi apps with more sensible names, FREE NOW is offering many Amex customers either 40% cashback on all rides OR £100 for taking 10 rides until 14th December.

FREE NOW 40% american express discount

You need to see if either of these offers is showing on the ‘Offers’ tab of your online statement page, and save it to your card.

I have both versions.  My Platinum card has ‘40% cashback on an unlimited number of rides’ and my British Airways Premium Plus card has ‘£100 back when you take 10 rides’.  The latter is better for us as we do a lot of £10 – the minimum fare – rides to school and back.

With two months to take advantage, this could work out very nicely indeed.  It could even swing regular Uber X users over to black cabs.

If you don’t already have a FREE NOW account, using Rhys’ promo code of ‘rhys.jon’ after downloading the app will earn you £5 credit.

PS.  If you missed it, take a look at our recent article on the 10 best reasons to get the free American Express Preferred Rewards Gold credit card.

Want to earn more points from credit cards? – September 2021 update

If you are looking to apply for a new credit or charge card, here are our September 2021 recommendations based on the current sign-up bonus

You can see our full directory of all UK cards which earn airline or hotel points here.

The following offers will end soon:

  • 2,000 Virgin Points on Virgin Atlantic Reward Mastercard (ends 15th October)
  • 30,000 Virgin Points on Virgin Atlantic Reward+ Mastercard (ends 15th October)
  • 10,000 Avios on British Airways American Express (ends 2nd November)
  • 40,000 Avios on British Airways American Express Premium Plus (ends 2nd November)
  • 60,000 points on The Platinum Card from American Express (ends 2nd November)
  • 30,000 points on American Express Preferred Rewards Gold (ends 9th November)

Here are the top current deals:

British Airways BA Amex American Express card

British Airways American Express

10,000 Avios for signing up, no annual fee and an Economy 241 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

40,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Virgin Rewards credit card

Virgin Atlantic Reward Mastercard

The UK’s most generous free Visa or Mastercard at 0.75 points / £1 Read our full review

Virgin Rewards Plus credit card

Virgin Atlantic Reward+ Mastercard

30,000 points bonus and the most generous non-Amex for day to day spending Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers.

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

60,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending:

Barclaycard Select Cashback Credit Card

1% cashback and no annual fee Read our full review

Comments (111)

  • Crafty says:

    Mark of a great rebrand: having to put the old brand in brackets…

  • Scott says:

    Seems too cheap – book 7 nights for £23/nt?

    Any experience with the discount website? If the property is available at such a discounted rate, it would make me worried they were in financial trouble and may not be around to fulfill my booking.

    • Shoestring says:

      just book on a credit card, over £100, great protection

      smaller amount: chargeback should see you OK

      it’s cheap but these places need to keep ticking over in the off season

  • N says:

    Spg Amex not showing how many points collected in the app. Not 0, just no sign of anything where the points total used to be…

    Anyone else?

  • David says:

    OT: An interesting offer has appeared on O2 Priority app with a service called ‘Smart Delay’ where you can register flight details and if delayed for 60 minutes or more then they will send a complimentary lounge access pass (it appears using LoungeKey network).

    A quick google brings up an apparently similar offer for Mastercard holders, and there may be other partnerships too. I’m not too sure how they recover the costs?

    I haven’t gone through the full T&Cs (please don’t rely on what I have said here!), however there are limits as to the number of flights you can register in advance of travel (differs between these two offers), however this may be of interest. Apologies if this has already been covered, but I don’t recall seeing it.

  • Murray says:

    Does anyone know if you can apply for American Amex cards if you live in the U.K.? Specifically the Hilton Amex which doesn’t have a foreign spending fee. We currently have Amex cards from the U.K. side so do have a credit history with them and I am sure I read on here that you can have that carried over to the US cards? Thanks!

    • Rob says:

      No, without a US social security number and mailing address.

      • Murray says:

        Thanks for confirming, really a shame for us UK points collectors.

      • Charlieface says:

        Actually, most US banks will let you get through without one, only Chase is strict (and even then I think you can use an ITIN).
        But you will probably need a checking account and definitely some credit history. For the former you will have to come to a branch with a friend who will vouch for your living at his address. For the latter either HSBC or Amex Global Transfer can work wonders.
        Either way, it is possible. It’s just probably more hassle than it’s worth.

      • Kai says:

        Not true, I know many people who live in the UK who have successfully global transferred to US Amex cards. All you need is a US bank account and address, no need for SSN.

  • john says:

    So mytaxi is now free? You still get cash back despite it being free?


    I can’t think of a more stupid branding currently.

  • Robert says:

    Very odd that there’s no further information about what (if any) changes have been made to First on the new 8 seat cabin considering it starts flying today…

  • Robert says:

    So according to reports on FT, seat is pretty much same as before with the following changes:
    New foams and fabrics
    Deep clean
    Cosmetic damage rectified
    New seat identification plagues as seen on the 787-9

    Bit disappointing they haven’t installed the 787-9 F seat, and this really does narrow the gap between Biz and F product on these aircraft.

    I can actually imagine some people being disappointed/declining an upgrade…

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