What happened on my Virgin Atlantic ‘celebration’ flight to Tel Aviv with Richard Branson ……

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

Just over a week ago, Virgin Atlantic celebrated the launch of its route to Tel Aviv with a media event.

Although it was not the first flight – the route had been active for almost a month – this was a special celebration trip with Sir Richard Branson and Virgin Atlantic CEO Shai Weiss on board.

(Shai Weiss is, as you might have guessed, Israeli. Shai has said on numerous occasions that the decision to launch the Tel Aviv route was not done for nepotistic reasons – although I’m sure Shai enjoys flying his own airline when he returns home – but on a purely commercial basis. He apparently recused himself from the decision entirely.)

Although there was nothing to review on this flight – we stayed in independent hotels and the nature of a press flight is that you rarely actually sit in your seat – we thought it might be interesting to write about the ‘behind the scenes’ of events like this.  If it wasn’t already clear from the introduction, Virgin Atlantic paid for the entire trip.  Which was nice of them 🙂

Israel is not a destination I have been to before, although it has been recommended to me many times.  I was very excited to experience it for myself.

Since the main reason of this trip was for PR purposes, Virgin Atlantic adjusted the departure time of our outbound flight in order that it would land at sunset and allow a good media show. The usual schedule has it departing at 14:50 and arriving in Tel Aviv at 21:50. Our flight instead departed at 09:25 with a landing time of around 4pm. With a fairly early departure time, I stayed at the new Aerotel inside Heathrow Terminal 3 the previous evening – here is my review of the Aerotel London Heathrow Terminal 3.

Click on any of the pictures to enlarge.  They are a mix of my own images and ‘official’ Virgin Atlantic shots.

Heathrow Terminal 3 Virgin

After checking in and making my way through security I walked to the Virgin Clubhouse. Of course, the first thing you should do when entering the Clubhouse is book a complimentary spa treatment, so that is what I did, opting for a relaxing hand massage.

Virgin Clubhouse

One corner of the Clubhouse had been cordoned off for guests which included media, a handful of influencers, selected top frequent flyers and their families and Virgin Atlantic staff.  Travelling for work is often a solitary experience so I really enjoy press trips like this – it fosters a sense of community and reminds me of fantastic school trips of yore!

I wanted to be one of the first to board so I left early. At the gate, Virgin Atlantic was celebrating with ‘normal’ passengers too, handing out goody bags with the special Tel Aviv-inspired socks from the Upper Class amenity kits.

The route itself is operated by one of Virgin’s A330s, with the legacy 1-1-1 seating arrangement in Upper Class. I was sat in 9A, which is the penultimate seat on the left hand side.

Virgin Atlantic a330

After everyone had boarded, Sir Richard Branson and his entourage were surreptitiously ushered on. Interestingly, whilst there were a few empty seats in Upper Class, Richard and Shai decided to sit in Premium. For a short flight like this (around 5 hours) it does not make a huge difference, since you are unlikely to be sleeping anyway.

Richard made a brief announcement on the cabin PA, which I’m sure surprised those sitting in Economy who probably did not know that Richard was on this flight, despite all the celebrations!

Virgin Atlantic Tel Aviv Richard Branson

The rest of the flight proceeded as normal, although with a slightly chattier contingent!  Virgin’s A330-300s also have the signature bar, which was staffed by a Grey Goose ‘mixologist’ making a variety of vodka cocktails.

We were also joined by Katherine Mills, a fantastic magician.  (For clarity, Virgin Atlantic does not normally provide a magician on its flights!)  She was also on the recent A350 flight to New York and her tricks continue to delight and confound me.  I like to think I am quite good at figuring out the sleight of hand but Katherine has me stunned every time. If you need an entertainer for an event I cannot recommend her enough!

Virgin Atlantic Tel Aviv Katherine Mills

Here she is making Richard’s card appear behind the aircraft window (!):

Katherine Mills Richard Branson

We landed in Tel Aviv on time and taxied not to the terminal but to a remote stand which, I was told, is also where Air Force One parks. Waiting for us was a crowd of Israeli media. Here is Richard deplaning:

Virgin Atlantic Tel Aviv Richard Branson

To the delight of the Israeli media, Richard also kissed the ground as the Pope does ….

Richard Branson kisses ground

Here’s a secret though: I was talking to the photographer who said that he was in a rush to get this shot, and asked Richard to kiss the ground twice more so he could frame it properly. Sometimes it’s better not to be famous!

We were then shuttled away to the private terminal at Ben Gurion airport for immigration and a short press conference with Shai, Richard and a representative for the Israeli tourism board.

Virgin Atlantic Tel Aviv Richard Branson

My time in Tel Aviv

In total we spent two nights in Tel Aviv, seeing the sights (and swimming in the warm Mediterranean sea!) during the day and attending various Virgin Atlantic and Israeli tourism board functions in the evening. The second night, Richard and Shai gave a quick speech at a large party:

Shai Weiss Virgin Atlantic

I must admit that I still have the attitude of a student because I stole six beautiful Grey Goose cocktail stirrers, although I can assure you I wasn’t the only one ….

This article isn’t a destination guide but I have to agree that Tel Aviv and nearby Jaffa are fantastic cities to visit, combining climate:

Tel Aviv


Tel Aviv

and the sea:

Tel Aviv

Heading to Jerusalem

It’s amazing how different Jerusalem and Tel Aviv are. Whilst Tel Aviv is fairly secular, in Jerusalem it is obviously the total opposite. It is, again, a beautiful city, although we were all delighted to see a Halloween inspired rave party happening within the ancient Tower of David:


Since we were staying the Friday night, we enjoyed a beautiful rooftop Shabbat dinner. It was a beautiful way to round off the trip and enjoy the local traditions.

If you are thinking of taking a trip to Israel I can only recommend it. It has a vibrant culture that is well worth experiencing.  And, of course, Virgin Atlantic would be delighted if you joined them on their new daily service!

Thank you to the Virgin Atlantic team for inviting us.


How to earn Virgin Atlantic miles from UK credit cards

As a reminder, there are various ways of earning Virgin Flying Club miles from UK credit cards.  Many cards also have generous sign-up bonuses!

Click here to read our detailed summary of all UK credit cards which earn Virgin Flying Club miles.  That page is regularly updated with the latest special offers and will still be accurate even if you are reading this article months after publication.

(Want to earn more Virgin Flying Club miles?  Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)

IAG to buy Air Europa in a €1bn deal - Air Europa to leave SkyTeam and adopt Avios
Park Hyatt Kyoto hotel opens - an excellent World of Hyatt redemption

Click here to join the 14,500 people on our email list and receive the latest Avios, miles and points news by 6am.

Amazon ad
AMEX Gold 20,000 bonus points
About Head for Points

We help business and leisure travellers maximise their Avios, frequent flyer miles and hotel loyalty points. Visit every day for three new articles or sign up for our FREE emails via this page or the box to your right.


  1. Peter K says:

    She may have small hands but I think the point you were making is about her ‘sleight’ of hand, not being slight of hand.

  2. Went in 2010 and it still is my second favourite holiday after India.

  3. Did the VS flight last week on a award booking. Was fantastic and had a great trip on the beach almost every day

    First time visitor and absolutely loved it

  4. I wonder if the CEO had been any nationality other than Israeli and launching a route to that country, would he have felt the need to recuse himself?

  5. ankomonkey says:

    Did ‘Rich’ Branson and Shai use the economy toilets or the UC toilets? Normally, PE passengers have to share the economy toilets.

  6. Mikeact says:

    Thanks Rhys, for an interesting read…. and we look forward to visiting.

  7. Tel Aviv is a great destination – I’d definitely recommend it as an alternative to Dubai, less bling and a lot more authentic with fabulous food.

  8. Go there and you’ll see how different the country is to what is portrayed in the anti-israel media.

    It’s a beautiful country.

    • You need more than a couple of nights in Israel. So much to see and do.

      Last time I was there 3 years ago, we drove up the very north through the Golan ended up in Majdal Shams where we were walking around and a family invited us in for some Druze tea and gave us a history lesson from their perspective. Safe to say they are delighted to be living in the Israeli Golan and not the Syrian. On the same trip we went snowboarding on Mt Hermon.

  9. Just flew Upper Class on this route for the first time. I wasn’t enamored with the seating lay although it was more private than Club World. I found the seat very narrow and claustrophobic. If you are travelling with someone you need to carefully check the seating plan as what you think are two adjacent seats are actually nowhere near to each other. I also didn’t like the fact that you had to stand up and turn your seat around if you wanted to be fully flat.

    • Correct, it’s the legacy Upper Class seat. Still, for a 5 hour flight it’s fine.

  10. Hotels seem really pricey there, Hilton’s ~ £400?

    • Yeah hotels are fairly pricey there. Albeit the breakfasts will fill you up until dinner time!
      Not a bad place to use points. Or AirBnB

    • My partner and I used our IHG miles saved from Accelerate nights in obscure London hotels to have a week at Crown Plaza Tel Aviv Beach. Cost is 30,000 per night with £200 per night if paid in cash. The best redemption ever! So my advice: redeem in Israel, accrue elsewhere

    • We stayed in the Hilton last year on free night vouchers and points and really liked it. Tel Aviv is an outrageously expensive place to drink so the lounge access was very welcome – the food wasn’t bad either. I remember that our room in June should have been £335 a night.

  11. if you’re interested to hear Shai speaking – he’s giving a talk on Thursday at the Royal Aeronautical Society (near Hyde Park Corner) on the future of Virgin Atlantic

Please click here to read our data protection policy before submitting your comment.