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The METAL Amex Gold credit card launches in Europe – coming to the UK soon?

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Regular Head for Points will know that The Platinum Card from American Express is, in the UK, now a ‘proper’ metal card.

We covered the launch of the metal Amex Platinum card here.  It wasn’t, to be honest, a hugely popular move because it came with a sharp hike in the annual fee to £575 with no real improvement in the benefits package unless you use the £10 per month Addison Lee taxi credit.

What you might not know is that American Express Gold is also being rolled out globally as a metal card.

This week it launched in Sweden, which was the first European market.   The rest of Scandinavia will follow in the next couple of weeks.

What does the ‘metal’ American Express Gold card look like?

It looks like this:

Metal American Express Gold launches in Sweden

ie quite smart!

I can tell you what the benefits package is in Sweden.  However, there is NO guarantee at all that the UK will keep the same package.  It is worth comparing though.

This is what the new American Express Gold package in Sweden gets you:

Fee-free for 3 months, then SEK 125 (£10) per month

You get SIX free annual airport lounge visits – four on the main card and two on a supplementary card

The airport lounge passes can be used across the full Priority Pass portfolio, not the slightly restricted Lounge Club portfolio as happens at present

‘Lounge on the Go’ – this allows you to claim a free meal in certain ‘local’ airport restaurants (basically, Amex is bringing back the ‘restaurant’ options in Priority Pass).  The Swedish card, for example, only includes restaurants in the Nordic region.

Hotel, car hire and restaurant benefits

You can find out more on the Swedish American Express site here.  Your web browser can translate.

I believe that the International Dollar Card has also switched to a metal Gold card although this is not yet reflected on the website.

Metal American Express Gold UK

When is this coming to the UK?

I don’t know.

Scandinavia is the first region in Europe to get the card, and Sweden was the first country in Scandinavia to launch.  I am sure it is only a matter of time before the card comes to the UK.

The only concern I would have, if I worked for Amex, is that the Gold card is the most mainstream American Express card in the UK.  Whilst I’m sure that a lot of UK customers would be keen to get their hands on a metal payment card, especially at the younger end (personally I find them heavy!) there is a risk that the market will not support the higher fee that Amex would want to cover the costs of production.

Don’t forget the 20,000 points special offer on the UK American Express Gold card!

Whilst you won’t receive a metal card yet, American Express Preferred Rewards Gold in the UK is currently offering you 20,000 Membership Rewards points (= 20,000 Avios or other miles) as a sign-up bonus.

This is a special offer which runs until 29th June.  You need to spend £3,000 within three months to trigger the bonus.

The bonus is only available to customers who have not held a personal American Express card in the previous 24 months.  Cards issued by MBNA or Lloyds Bank do not count.  Importantly, American Express Business cards do not count either – if you’ve only had Business Gold or Business Platinum in the previous 24 months then you should qualify for the Preferred Rewards Gold bonus.

Amex Gold is free for the first year and then £140 per year if you choose to continue.  Key benefits include

two airport lounge passes per year

double points on all airline spend

double points on all foreign spend

$75 in-hotel credit with 350 selected hotels worldwide

10,000 bonus Membership Rewards points on renewal if you spent £15,000 in the previous year 

My full review of American Express Preferred Rewards Gold is here.  You can apply here.

Representative APR 57.6% variable including the annual fee (free in year 1) based on a notional £1,200 credit limit. Interest rate on purchases 22.9% APR variable.

(Want to earn more miles and points from credit cards?  Click here to visit our dedicated airline and hotel travel credit cards page or use the ‘Credit Cards Update’ link in the menu bar at the top of the page.)

Comments (107)

  • Howard says:

    Sorry off topic but what’s latest advice on cancelling 241 booking using Amex for a flight in November? I can’t do this online and I don’t want a voucher.

    • Rob says:

      Most people, for Avios flights not yet cancelled by BA, can get the workaround in our post pinned to the top of the home page to work.

  • Angus says:

    Just been charged my £140 gold renewal fee and have received 10k bonus from £15k spend. Are there any partial refund policies in place for membership fees considering the current global situation? Don’t think it makes sense for me to keep the card when I can’t even use any travel benefits and moreover I am not spending as much as I might usually

    • Grant says:

      Amex operate a pro rata refund policy in any event. Cancel now and you should get 11 months of the fee back.

  • Geoff says:

    I’ve never really considered the hotel benefits bit of the Gold card, which incidentally is $100 on the website. If you have to book through amex travel to benefit, I suppose you lose any status benefits in the normal ‘3rd party booking’ way – in which case it might not be that practical. Can anyone who uses the hotel benefits regularly comment?

    • Waddle says:

      Booking through The Hotel Collection does lose you elite status benefits you may have had if booking a chain hotel. That said, you may find additional value if you want to book a non-chain hotel.

      With FHR through Platinum you do get your status benefits.

    • TGLoyalty says:

      You can most of those benefits by booking via Emyr or other virtuoso agents.

      • Rob says:

        …. and Emyr bookings would qualify for points. Must admit, I wasn’t aware the Amex Gold bookings didn’t, I assumed it worked like FHR.

  • Jonathan says:

    Still no plans for a metal Plat ICC Amex?

    • guesswho2000 says:

      Seems not, mine’s still plastic and the website makes no mention of it. Seems odd, ICC almost seems like a product Amex offer as an afterthought.

  • Don says:

    How many points is it if a Gold Amex holder refers to the ARCC? How exactly does one go about it- the link to refer even logged in?

  • Ian says:

    Please can someone explain why a metal card is more desirable or useful than one made of plastic? I can’t think of anything sadder than someone applying for a credit/charge card because it’s made of metal.

    • Rob says:

      Get down with the kids Ian ….. 🙂

    • Harry T says:

      It adds excitement to your day when it falls out of your wallet or cardholder…

    • Dominic says:

      I think it looks ‘cool’, but I certainly won’t be selecting a card based on whether it is metal or not.

      But yes; I suspect they will actually see an increase in customers as metal is somehow worth the payment.

  • Oh Matron! says:

    Called to cancel my plat Amex yesterday, expecting to be downgraded to green, but was offered gold for the year with a year’s free fees.

    Rather surprised, but happy nonetheless.

    • Harry T says:

      Hmmm they told me I would have to pay for the first year of Gold charge…

      • Chef says:

        That’s a real result being offered the first year free on your Gold?

        • rams1981 says:

          I had the same. Posted as such on Wednesday. Platinum refund appeared today.

        • Rob says:

          Gold charge, yes? So no lounge passes or 10k bonus for spending £15k?

          • Andrew says:

            They did this for me in August – downgrades plat to gold charge, free for the tear and it came with Lounge Pass. I’m unsure about the 15k for £10k spend though.

            Waited 2 months and took advantage of the 20k for £4K spend as an upgrade (back) to Plat offer.