Wine delivery company Laithwaites is back as an Avios redemption partner after being pulled a few weeks ago. Laithwaites was forced to close its operation for a period whilst it restructured to keep its warehouse staff safe, but it is now open again.
Given the current climate, we thought it would be interesting to see how using your Avios for wine compares to a typical flight redemption.
Laithwaites and BA have a long-standing partnership called ‘The Wine Flyer’ and often offer bonus Avios or other perks when ordering wine. The current offer is 1,000 Avios for new customers as well as free delivery. You can see the offer on your ‘Executive Club offers’ page on ba.com here. You can currently get a 12 bottle case of red, white or mixed wines for £71.88, so £5.99 per bottle.
Should you use Avios to buy wine?
Whilst ‘The Wine Flyer’ lets you earn Avios on cash purchases, British Airways also allows you to redeem your Avios for wine and champagne. To do so you must go to this page of ba.com. This is what you will see:
The majority of options are wine cases, but you are also able to use Avios to buy a variety of single bottles and spirits as well.
The good news is that the alcohol is genuinely ‘free’. You don’t need to pay a penny of postage. Simply order online and your alcohol will be delivered to your door “within 7 days”.
Does wine represent good value for your Avios?
Now, of course, the question you should ask is : “Is this good value for my Avios?”. And, to be honest, the answer is usually No.
This is a little beside the point, though. If you are Avios-rich, then trading in a few for a nice treat is a good way to go. One of our readers, with far more Avios than he needs, recently cashed in a large number for a LOT of champagne – the photo below is only part of it! – to hedge his bets over BA not surviving the current crisis:
The mixed cases differ from those offered on ‘The Wine Flyer’ so it is difficult to compare prices. However, it is easy to compare single bottles. For example:
This is Laurent-Perrier Blanc de Blancs Brut Nature champagne. It costs 13,300 Avios or £60. This works out at about 0.45p per Avios which is roughly what you would expect from an Avios partner redemption.
A 70cl bottle of Sipsmith Gin sets you back 7,300 Avios. Sipsmith is heavily discounted by the supermarkets, however, and is available for £22.50 at Sainsbury at the moment. This works out at just 0.3p per Avios, although the Avios option does come with delivery.
You also have the option to reduce the Avios component with a cash supplement as you would on a flight redemption. Taking the Laurent-Perrier option above and ignoring the shipping costs, the choices are (based on a cash price of £60):
10,000 Avios + £20 = 0.4p per Avios
7,300 Avios + £35 = 0.34p
5,300 Avios + £45 = 0.28p
4,000 Avios + £50 = 0.25p
1,300 Avios + £65 = MORE than the cash price!
So it’s important to be careful with this. You might even end up paying MORE than you would if you were to order the exact same bottle via Laithwaites for cash (excluding shipping, of course).
Using Avios for wine and champagne isn’t how we would usually recommend you use your points. However if, like myself, you are sitting on a large pile of them, the potential to swap a small percentage for a coronavirus pick-me-up is tempting …….
(Want to earn more Avios? Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)