American Express Platinum has begun offering 20,000 Membership Rewards points to some people who ring up and threaten to cancel their card.
I say ‘some’ because when I called up myself I didn’t receive any offer. It is definitely happening though – here is a screenshot from a reader who was given 20,000 points on Thursday:
There is no pattern here, it seems.
American Express Platinum retention offers – Case 1
Reader 1 called up on Wednesday to ask if there was anything better to stop him cancelling than the ‘double points on spending’ offer.
The agent looked into his system and found an offer which he told the caller he thought had just been added. He then read out from his screen, to paraphrase:
“To thank you for your loyalty and to acknowledge the loss of benefits in the current situation, we would like to offer you 20,000 points which will be added to your account immediately. With the current promotion, this has a value of £180 which in turn is 1/3 of your annual fee. “
The next day, the points were there as you can see from the screenshot above.
American Express Platinum retention offers – Case 2
Reader 2 called up on Thursday. With no flights now booked, and with no immediate use for the card benefits except for the travel insurance (now not needed) he called to cancel.
The reader was also offered 20,000 Membership Rewards points. However, he would not receive these until a week after the annual fee was paid, which is due in two months. The agent kindly reminded him that nothing stops him cancelling immediately after the points appear for a pro-rata fee refund.
It is worth noting that Reader 1 has a card which renews in August, which may be why he was offered the points immediately.
American Express Platinum retention offers – Case 3
Reader 3 is me! Emboldened by these cases, I thought I’d call up.
I thought I was on solid ground, to be honest.
I have held Amex cards for 20 years, with my Platinum for probably 17-18 years
I very rarely spend on the card, holding it primarily for the travel benefits and because I get my British Airways Premium Plus American Express for free (this is a grandfathered benefit for anyone who held a Platinum card on the day the BA Amex cards launched).
And yet ….. nothing.
The only option I was given was to downgrade to the Gold card and to have the annual fee waived for the first year. This is the usual response judging from other readers who have cancelled recently. I pushed harder and was put on hold for a couple of minutes, but the agent came back to say that there was no other option. I could cancel or I could downgrade to Gold and get a free year. I made my excuses and left.
I’m not sure what we should conclude from this. On Monday there will be some interesting news which has a bearing on this case, as they say. If you have nothing better to do for 10 minutes over the next few weeks (do NOT all ring today because you can be pretty sure you’ll be marked out as a HFP reader!) you might want to give it a go. There’s nothing to lose, except a little bit of your dignity!
UPDATE, Saturday lunchtime: It appears that UK Amex call centre agents are all working from home at the moment. The 20,000 point offer IS, I am told, “in the system” but not all agents know it exists or how to apply it. There is a online discussion group for the call centre agents which includes an explanation of how to find it and apply it. My own failure to get the bonus appears to be down to the fact that I called at 6pm and so was diverted to a US call centre (the woman I spoke with did have a US accent) who did know about offers for UK cardholders.
Want to earn more points from credit cards? – January 2021 update
If you are looking to apply for a new credit or charge card, here are our January 2021 recommendations based on the current sign-up bonus.
British Airways American Express
5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review
British Airways American Express Premium Plus
25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review
American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review
The Platinum Card from American Express
30,000 points and an unbeatable set of travel benefits – for a fee Read our full review
Virgin Atlantic Reward+ Mastercard
15,000 points bonus and the most generous non-Amex for day to day spending Read our full review
Earning miles and points from small business cards
If you are a sole trader or run a small company, you may also want to check out these:
American Express Business Gold
20,000 points sign-up bonus and free for a year Read our full review
American Express Business Platinum
40,000 points sign-up bonus and a long list of travel benefits Read our full review
British Airways Accelerating Business American Express
Earn both Avios and BA On Business points with your business spending Read our full review
Capital On Tap Business Rewards Visa
The most generous Avios Visa or Mastercard for a limited company Read our full review
Disclaimer: Head for Points is a journalistic website. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances. Recommendations are based primarily on the ability to earn miles and points and do not consider interest rates, service levels or any impact on your credit history. By recommending credit cards on this site, I am – technically – acting as a credit broker. Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as a credit broker.