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Interview: Qatar Airways UK Country Manager, Gary Kershaw, chats about life under corona

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I had a catch-up a few days ago with Gary Kershaw, who runs Qatar Airways for the UK and Ireland.  We had a lot of ground to cover and we decided in advance that it was worth sharing with a wider audience.

Our chat looks at:

  • how Qatar Airways became the world’s biggest passenger and cargo airline
  • plans for its UK route network
  • how they are currently crewing and catering their flights
  • how they see demand coming back for long haul travel from the UK
  • their current fleet plans, including Qsuite 2.0
  • the new lounge in Heathrow Terminal 4
  • the new British Airways joint venture for flights to Australia

There is a lot to get through, so let’s jump straight in ……

Introductions

Rob: Hi Gary. The last time we spoke was at the Head for Points Travel & Loyalty Awards dinner on 13th January.

[Qatar Airways won ‘Best Business Class Seat & Service’.  The photo below shows Gary, left, with his colleague Michael Clarke collecting the award].

I just pulled up the newspaper front pages from that day and there is no mention of coronavirus at all. It all seems a long time ago now.

Before we talk about that, can we start by running through your background?

Gary: I joined Qatar Airways about 18 months ago. I was previously General Manager for South African Airways in the UK, and before that I ran the UK and Continental Europe sales teams for Air New Zealand. As Country Manager, I am commercially responsible for all of the Qatar Airways sales and marketing activity in the UK.

Qatar 2 HFP Awards 2019

Where is Qatar Airways flying at the moment?

R: You recently announced that Qatar Airways is currently the world’s biggest airline, both in terms of passengers and cargo.

[IATA data shows that Qatar Airways accounted for 17.8% of global passenger kilometres in April 2020, more than the next four airlines combined. It also had the largest cargo market share, with 7.2% of kilometres flown.]

Was this a strategic decision to keep flying and grow market share and brand awareness or did you just suddenly find that your competitors had fallen away and you were the only ones left?

G: The short answer to that is yes.  Our Group Chief Executive, His Excellency Mr. Akbar Al Baker, made made the decision very early on that we would be ‘the airline that took people home’. We wanted to ensure that customers could trust us, that we would operate when we said we were going to operate and that we would do it in the safest way possible.

We reached out very quickly to get the best medical advice we could on how to operates, and we reached out to embassies to offer our help. In the UK, 80% of our passengers have been on one-way tickets, either inbound or outbound. At the end of May we were flying to 30 destinations, and hopefully up to 80 by the end of June.

R: There are some interesting routes flying that people might not expect such as Vienna and Barcelona. Venice is back in July. It’s not just the key gateway cities. How are you choosing?

G:  It is a balance of the cargo opportunity and the passenger opportunity.  What has been good for us throughout this period has been the flexibility of our fleet to offer various combinations of seating and cargo capacity to allow us to put the right aircraft in the right place.

Qatar Airways in the UK

R: In terms of the UK network, what is operating at the moment?

G: We have Heathrow and Manchester at the moment. The June schedule is two per day from Heathrow and one from Manchester. Edinburgh will be open by the time this is published, operating four times per week. Dublin is also open, flying four times per week. There is nothing out of Cardiff, Gatwick or Birmingham at the moment.

R: Do you see a future for the Gatwick operation? There is clearly an opportunity now to pick up additional slots at Heathrow, either outright or borrowed from British Airways, given that you have a 25% shareholding in IAG.

G: Gatwick was an incredible success for us.  We launched the flights at very short notice and it went very quickly to triple daily.  We have also done equipment upgrades to increase capacity.  We don’t know what the future looks like, but based on past performance I would hope to be back at Gatwick.  It is very attractive to us and suits our premium leisure customers.

R: Given the lack of competition now at Gatwick, with Virgin Atlantic, Norwegian and British Airways pulling out – perhaps permanently for Virgin – there is probably an increased opportunity there.

G: Yes, I agree.

Catering with coronavirus

R: British Airways is currently running a very stripped down catering service in Club World – literally a sandwich, water and a Kit Kat in a plastic bag. You get a slice of reheated pizza if your flight is over 10 hours. I’ve seen photographs of this pizza and it’s not good! [This interview was done before the announcement of BA’s improved catering which launched last week.] Qatar – and, to be fair, Emirates and Etihad – all seem to be doing their best to offer a proper premium service at the moment in Business Class.

G: It’s a tray service with a cutlery wrap, not a table set up, so you are getting your entire meal served at once to minimise crew contact.  You are getting the same quality and quantity that you would expect from Qatar Airways.  In Economy, all meals are cutlery are being served sealed as usual.  Hand sanitiser is available in cabins for both crew and passenger use if they wish.

R: You have decided to have cabin crew wear full PPE during flights. Other airlines are asking crew to wear masks but nothing more. The photographs you have circulated to the press show crew who look like they are about to enter an operating theatre! Has it gone down well with crew and passengers? I would imagine it could easily make people feel less comfortable.

G: It all goes back to two things. The first is that we aren’t taking any chances, and the second is that it offers a level of reassurance to the customer. This is part of what we’ve been trying to say all along, which is that if you fly with us you can fly with confidence. It hopefully doesn’t detract from how the crew can interact. I had some feedback from a bioengineer who had flown with us and was very impressed with what we had done. I accept that you could find it off-putting, but what we’re finding at the moment is that the people who are travelling are people who have to travel and are reassured by what they are seeing on board.

Future demand

R: How are you seeing forward bookings at the moment? Do you see a quick ramp up of long haul travel from the UK once the current quarantine rules are lifted? As I talk to you I am sitting in a virtually empty office building in Central London, with no sign of any return to normality.

G:  I think there are a multitude of things in that question.  One is that clearly no-one is going to go anywhere in the current climate if they need to self-isolate when they come back.  I think there will definitely be a ‘wait and see’ attitude towards July and August.  Certainly talking to some of the business travel management companies and leisure agents, they have spent 2-3 months working very hard on refunds and rebooking. They are not seeing much traction in terms of new bookings but enquiries are up.

Some are more bullish than others. Some are talking about October but the majority of agents are talking about January and onwards next year.

What has been encouraging is the number of corporates that now want to talk to us for the first time. The Qsuite offers a level of physical distancing that other business class seats do not. It is also because we have been flying throughout and we haven’t been cancelling services. We operate when we say we are going to operate. There is increased interest in flying what would otherwise be direct services but with us via Doha, to places like Singapore and Hong Kong.

R: I don’t believe the talk of businesses trading down from Business Class to save money. If you are a blue chip employer, it’s very risky, legally and morally, to expect your staff to fly in long-haul Economy. It seems, from a liability point of view, sensible to let people fly in Business Class even if they wouldn’t normally be allowed to do so, to demonstrate that you had done all you could to keep them safe.

G: I think that one of the things that will come out of this is that people will have a better appreciation of value for money. You’re right in terms of Corporate Social Responsibility, and I think companies will be a lot choosier about where they put their employees, both in terms of what sort of product and what sort of price.

R: For anyone looking to book a long haul flight for later this year, what is the situation in terms of stopping over in Doha? This has been a key part of your strategy in the past.

G: It won’t be possible for a while. We are expecting resident permit holders to be able to return very soon, which is especially important for us as we have a number of employees displaced around the world. After that it will move step by step, and when it is safe, but I hope stopovers will be available as soon as possible as they are increasingly popular.

The recent healthcare competition

R: You ran a competition recently to offer 100,000 free seats across your network to healthcare workers, and you followed this up with a strong discount deal for those who didn’t win. The articles we wrote on it were very popular and I know a few HFP readers were winners. How did that come about?

G: There was a desire to show appreciation.  Qatar is obviously a very culturally diverse country in as much as there are only 268,000 Qatari nationals with the rest being expats, and it is also a very philanthropic country. It was incredibly well received, which unfortunately meant that not everyone could get tickets who applied.  We thought very hard about following up with the 50% discount deal to those who didn’t win, but we were committed to saying thank you.

Fleet plans and Qsuite 2.0

R: Let’s turn to the fleet. Like everyone else, your A380 fleet is currently parked up. Your CEO has said to the media that they will not fly again for at least a year. Does that chime with what you are hearing internally? Clearly filling an A380 at the moment is virtually impossible.

G: The A380 is not a great cargo aircraft, unfortunately. A lot of our flying at the moment is cargo related – we have brought over 1 million tonnes of PPE into the UK, for example. We are lucky that we have the flexibility in the fleet. We have restarted some routes on a Boeing 787 and then upgraded to an A350 and then a Boeing 777 as demand comes back.

The other thing is that the A380 does not have Qsuite and will never get Qsuite, mainly because of the weight of it. We have been trying to fly Qsuite as much as we possibly can.

R: The new Boeing 787-9 fleet, which I believe you have started to receive but are not flying yet, has the new Qsuite 2.0. This was meant to be unveiled at the cancelled ITB travel show in February and I still haven’t seen any pictures. The rumours are of a slightly lower door and the removal of the ‘quad’ option, although the double bed option remains. Is this something we can expect to see at Heathrow or Gatwick in the near future?

G: To be honest, I’ve not seen the design for Qsuite 2.0 either! In terms of London, you will never see it at Heathrow. We have already gone beyond the threshold of what the 787 fleet can offer in terms of capacity. It will be A350 or Boeing 777s in the short term. Gatwick is moving in a similar direction and it is likely to end up as all A350 or all 777.

R: The 787-9 has your new economy seat as well which was unveiled at ITB back in 2019.

G: Yes. This is also due to appear on the [single aisle] Airbus A321LR fleet when that comes in.

R: Ah, I didn’t know you had some of those on the way. I haven’t flown on one yet. Can they fly from the UK to Doha?

G: Yes

R: That’s interesting. For a hub and spoke operator like you I think these are a good option. I can see the possibility of running those from smaller UK cities into Doha and then connecting onwards on larger aircraft. Belfast was one destination that your CEO has mentioned in the past. To be honest, I was surprised that you launched Cardiff with a widebody.

G: It certainly puts other points in the UK on the map, yes. Cardiff has actually performed very well – up to March, obviously – and we had been hoping for a strong Summer.

[NOTE: Since we spoke, Qatar Airways has announced that it will be deferring delivery of the A321LR fleet until 2022.]

The new Heathrow lounge

R: What’s happening with the expansion of the Premium Lounge at Heathrow Terminal 4? Obviously you are flying out of Terminal 2 at the moment with Terminal 4 closed.

G: The work had started when the terminal closed. I’m not sure if contractors are being allowed in at the moment or if it is completely mothballed. The work had been on target and obviously moving to Heathrow Terminal 2 was not ideal, although I am a big fan of it as a space.

The British Airways / Qatar Airways Australian joint venture

R: Last question. The Australia joint venture between Qatar Airways and British Airways has just got approval from the Australian competition authorities. This seems to be a ‘win win’ whether you are a British Airways or a Qatar Airways flyer, opening up Australian cities outside Sydney via more convenient connections and metal-neutral ticketing. I doubt BA is ever going to fly anywhere except Sydney.

G: I think it’s a logical extension of the existing London to Doha joint venture agreement we have with BA. Australia has the hardest competition authority in the world, to be honest, so we were delighted to receive the approval. I think it opens up a world of possibilities for Qatar and BA customers.

Comments (76)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Phillip says:

    It’s interesting that no one has linked QR’s operations with Qatar having one of the worlds highest rate of cases, by size of the population. Granted, countries with small populations bellow a million can be a little statistically distorted.

    • Andrew says:

      But as no one apart from Qatari nationals (not even expat/migrant workers) are able to enter Qatar since the pandemic hit, QR’s operations aren’t going to have any impact.

      • Bagoly says:

        Qatar Airways crew have to stay somewhere in Qatar when they are not flying.
        Perhaps they are in a quarantined area, but there will presumably have to be some interaction with other residents.
        Indeed the large number of cases could be significantly due to QR staff?

  • Dev says:

    A real bugbear of mine but can you not find an actual photo of a Qatar plane to use rather than the Flight Simulator generated image of the A320?

    • Rob says:

      Most of the little pics will need to be changed in a few weeks as the site redesign has a wider layout!

  • Andrew says:

    I’m a big fan of Head for Points and find the website one of the best I read on a regular basis. However, it is very obvious that HfP is a big fan of Qatar and in someways so am I. In my opinion the actual flying experience is great and way above what other airlines can offer.

    However, whilst the flying experience is great, the after service and the way they trust loyal customers is not. My first issue is that when you fly with Qatar and save up the Qmiles for a free flight or an upgrade when you then use the Qmiles you are treated worse than a ‘normal’ passenger. I’m due to fly with Qatar on business class but because I have used Qmiles I am not allowed in the business lounge at LHR and what’s worse is that my luggage allowance is reduced from 40kilos to 30kilos; not ideal when travelling with golf clubs. I reached out to Qatar customer services but they made it very clear they are not interested. This means a loyal customer is treated worse than someone who may only fly with them once – this is obviously not fair and cannot be right.
    Secondly, having returned from Asia with Qatar back in January, they damaged my luggage. They have admitted fault but to date have done nothing about it.
    I have flown with Qatar at least 15 times, all business class. So, perhaps my mistake was not allocating the points to Avios via the link with BA. This is something I truly regret. As for my luggage, well I’m not holding my breath for Qatar to sort this out. I’m due to fly with them again later this year (planned for a long time) – can’t see why I would fly with them after.
    So, come on Rob, I’m a big fan of yours but it’s about time you also pointed out the faults of Qatar as well.

    • Secret Squirrel says:

      Not good Andrew, if you fly ticked Business, then you should receive Business lounge access as standard. Does this apply if you were to use avios points as a redemption on QR in Business also?

    • a9504477 says:

      If you booked the flight with qmiles you have normal lounge access (though of course the LHR one is closed atm). However, if use the miles to upgrade the flight, then yes, no lounge access (unless with status) and i agree this is very disappointing.

      • Rob says:

        If it makes you feel better, review flights given to the media also exclude lounge access by default. You either need to pull strings, tailgate, try the old ‘I’m back again from the shops’ wave at the desk staff etc (all of which I have done).

      • Andrew says:

        If you book with Avios you also get full lounge access.

        • Rob says:

          Remember that at Heathrow, Economy passengers with status can’t use the Qatar lounge either – you’re sent upstairs to Plaza Premium. If you want to run quiet, exclusive lounges (and that’s what the Heathrow lounge is, easily the ‘poshest’ at Heathrow) then actively keeping people out is a key part of how you do that.

          Not saying that’s the right thing to do, but if you want an overcrowded business class lounge with second-rate food options but which allows in virtually anyone (Gold Guest List is now +5 remember) then BA will welcome you over at Terminal 5!

  • EvilDoctorK says:

    “we have brought over 1 million tonnes of PPE into the UK” – Surely this has to be an exaggeration … 1m tonnes would be an awful lot of flights ( you’re not going to get more than a few tonnes as cargo on a passenger flight and even a dedicated freighter flight would carry maybe 50 tonnes ?) .. I guess this stat is out by a factor of 100 ? ( still an impressive amount )

    • Paul says:

      He had a secondary role as government advisory to Priti Patel – 121 thousand 3 thousand and twiggy spiggly. Or perhaps for Little Matty Hancock and it was badges they brought in.

      That aside their response to disruption caused has been excellent and far far superior to that of BA

  • Cortez says:

    Hi I’m a nhs staff nurse I tried to get the free tickets however it was rather problematic with the website to say the least so was unsuccessful

    I see this article mentioned about discount for nhs people who didn’t get the free tickets , I never saw this , is this still running

  • Andrew says:

    It’s been excellent to see QR continue to operate throughout the pandemic, to offer a near normal inflight service and to continue to operate the Al Mourjan business lounge in Doha, when nearly every other airline in the world has closed their lounges, primarily for cost saving. For the immediate post-pandemic, they would be the only airline I would look to book in premium class as I know they will offer a full service, whereas other carriers will continue to offer a watered down cardboard box version for quite some time. Long may QR continue to grow!

  • Alan says:

    Interesting read, thanks Rob. Not sure I’d say their crew PPE looks like being ready for the operating theatre – more like going into a clean room or a murder scene 😂😂

  • JAMES says:

    I’m very disappointed you didn’t ask him why the expiration of QMiles haven’t been extended due to CoronaVurus and if any steps were being taken to assist people whose QMiles were expiring during this period 🙁

    • Rob says:

      He wouldn’t know.

    • marcw says:

      Just received an e-mail that my Qmiles expiring 30th June 2020 expire now 31st March 2021.

      • marcw says:

        “we understand that you may not have been able to use your well-earned Qmiles lately. To ensure that you are getting the best from your Privilege Club membership, we are extending all Qmiles due to expire this June, to 31 March 2021. Look out for the change to your Qmiles expiry date, coming soon.”

        • James says:

          Interesting. I have some (most) expiring on the 30th June too.
          I have not had this email 🙁

      • James says:

        Wow. When did that come in Marc ?
        Thanks for letting me know, I need to look into that.

        You’re not a Platinum or Gold member are you ?

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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