News in brief:
Avios ‘Thank You’ appeal closes at 300 million points
Last month we covered the Avios ‘Thank You’ appeal, which will see Avios offered to NHS workers as a big thank you for their efforts during coronavirus.
Avios Group donated an initial 210 million points. British Airways Executive Club members donated a further 95 million Avios on top, which will allow over 5,000 NHS workers to receive enough points for a short-haul ‘flight and two hotel nights’ package.
You cannot nominate yourself or a friend to receive a grant. Avios has asked over 250 hospitals, ambulance trusts and other NHS healthcare organisations to put forward a list of proposed beneficiaries.
Lufthansa bailout approved by shareholders
I won’t go into the details again – the four links above tell you more than you need to know – but the deal was approved by 98% of shareholders at a meeting yesterday.
Despite threats to the contrary, Lufthansa’s largest shareholder Heinz-Hermann Thiele voted in favour of accepting the deal, which gives the German Government a 20% stake in the commpany.
Loyalty Leaders webinar
If you work in the loyalty industry, you might be interested in a webinar I did on Wednesday in the ‘Loyalty Leaders’ series.
It was based around the topic of ‘How do you make your loyalty promotions relevant during coronavirus?’, with a particular focus on the hotel sector. It runs for an hour – click here or on the image above to launch it in YouTube.
Because we didn’t have the questions in advance, it is a bit more freeform than usual. ‘Fairly slick TV Rob’ is replaced by ‘random stream of consciousness Rob’ – it is interesting to compare with the BBC Scotland interview I recorded literally 30 minutes earlier! I’m also impressed by how the other two guys can sit and stare at the screen without moving for an hour, whilst I am up and down and messing with my hair and pulling faces …. if I am looking away it’s because I’m doing email at the same time …..