Maximise your Avios, air miles and hotel points

Let your staff collect Avios points via YuLife insurance

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

YuLife is a ‘challenger’ insurance company which allows businesses to offer life insurance and other products to their staff.  Whilst the business is a start-up, it is backed by AIG and the CEO was the former head of Vitality, the insurance company which used to offer discounts on British Airways flights (and now gives discounts on Virgin Atlantic).

If your employer uses YuLife, you might not know that you can get Avios via your membership.  If you are an employer, you might be interested in offering this to your staff.

YuLife is a provider of group life insurance, group income protection and group critical illness policies, sold ONLY to corporates to offer their employees.

Because that sounds boring, it dresses this up with a wide range of additional benefits designed to promote health and wellbeing amongst staff, some of which earn YuCoin points which can be converted to Avios.

It seems to work.  The company claimes that 72% of insured employees download the YuLife app and 43% have used it at least once in the last month.

Earn Avios by walking

Here is the slightly odd thing.

As far as I can tell from their website, the main way that you – as an individual whose employer has covered them with YuLife – can earn Avios is by walking.  A lot.

Take a look at the YuLife website here.

Earn Avios with Yulife

Once you have downloaded the YuLife app to your phone, you can allow it to track how far you walk.

You will earn 1 YuCoin, which I think converts to 1 Avios, for every mile you walk.  There are also in-app rewards – you can “earn YuCoin by going on walking and mindfulness quests, and progress through levels and worlds.”

If you don’t want to convert your YuCoin into Avios, you can also swap them for Amazon credit or many other rewards and vouchers.  The conversion rate between Avios and Amazon vouchers is not clear, so I don’t know how much you are ‘paying’ per Avios if you take the miles over Amazon credit.

If this screenshot is accurate:

….. then the earning rate is not good.  It shows 50 YuCoin getting you 50 Avios, whilst 208 YuCoin gets you a £2.50 Marks & Spencer voucher.  This implies that you are ‘paying’ 1.2p per Avios when you choose them over M&S credit which isn’t good.

For employers, the cost per employee covered starts at £4.99 per month.  For clarity, it is not possible to sign up as individual to YuLife.

You can find out more on their website here.


how to earn avios from credit cards

How to earn Avios from UK credit cards (July 2021)

As a reminder, there are various ways of earning Avios from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards:

British Airways American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review

BA Premium Plus American Express card BAPP

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

We also recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (3)

  • memesweeper says:

    Not possible to sign up as an individual, but unlike most group insurance they will take on small employers 🙂

  • the_real_a says:

    Sounds like you would need a new knee and hip for every Club Europe flight you redeem!

  • BT01 says:

    I wished that I had known about this earlier as I have recently bought a Fitbit and according to its tally I have walked 1.48 million steps over the last few months of lockdown. And as a small business it might be worth me looking into this insurance

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.