Maximise your Avios, air miles and hotel points

Did you take up the IAG rights issue in full? Alex Cruz and IAG’s CEO didn’t

Links on Head for Points may support the site by paying a commission.  See here for all partner links.

IAG, the parent company of British Airways, is currently raising €2.74 billion from its shareholders via a rights issue. If you took up 100% of your allocation, you might have been a mug – Alex Cruz didn’t.

Let me recap how rights issues work. New shares are offered to existing shareholders pro-rata to their existing holding. These shares are sold at a discount to the current price.

Shareholders have two choices. They can either buy the new shares they are offered (and so retain their proportional shareholding in the company) or they can sell their rights and be diluted. They can also choose a combination of the two if they wish.

The rights have value because whoever buys them can purchase shares at a discount to the current price.

IAG has just filed this document with the Stock Exchange.

It lists all of the key personnel at IAG and how they dealt with their rights.

You would expect the key management to fully subscribe for their rights. This is because:

a) they should be confident in their ability to raise the share price and so make a profit and

b) how can you expect your shareholders to put their hands in their pockets when the management team won’t do it?

Mid-ranking staff might be expected to sell some of their rights in order to pay for the remainder – so they essentially come out quits in cash terms – but you would expect a strong commitment from the leadership team.

Let’s look at who DIDN’T take up all of their rights.

Alex Cruz British Airways CEO

Step forward Alex Cruz, Chairman and CEO of British Airways.

Cruz was entitled to buy 95,202 shares. He only bought 24,392 of them, paying €22,440. He sold the rights to the remaining 70,810, pocketing €33,634.

To be fair, Alex doesn’t run IAG. Let’s look at what IAG’s CEO, Luis Gallego, did.

Gallego was entitled to buy 454,299 shares. He only bought 196,991. He sold the rights to the remaining 257,308.

Did the CEO of Iberia put his hand fully into his pocket? Let’s look at what Javier Sanchez-Prieto did.

Sanchez-Prieto was entitled to buy 234,122 new shares. He only bought 92,052. He sold the rights to the remaining 142,070.

Compare this behaviour to Antonio Vazquez, Chairman of IAG, who spent over €500,000 to take up 100% of his rights.

There is absolutely nothing wrong in any of this, of course. These people were free to take up or sell their rights as they wished.

However, if you paid up for your full allocation, you might be wondering why Cruz, Gallego and Sanchez-Prieto didn’t.

PS. IAG got in touch to say that, where executives did sell their rights, it was only to the extent that the income generated was to cover the cost of the rights they acquired.

The UK tax treatment of the sale of rights during a rights issue is hugely complex and this claim cannot be verified due to the information required. For UK taxpayers the maximum CGT bill due – assuming a zero base cost – would be 20% of the gain which does not tally with the numbers above.

Even if the sums do net out, it does not change the key thrust of this discussion, which is that key management have – in the main – not committed any fresh money to the company.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

Huge 30,000 points bonus until 12th May 2024 Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (73)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • John says:

    Perhaps tax reasons

  • Alex W says:

    Great leadership – do as I say not as I do.

    • Callum says:

      Has he ever told his staff that they must take up share rights?

      Many of the comments on here are bordering on hysterical!

  • Dubios says:

    There is also an element of risk management – if you are an employee of a company your income is dependent upon that company.
    You might also have some capital in the company through employee share schemes or bonuses – their value will be dependent upon the success of the company.

    Investing even further such that your income and portfolio of capital becomes skewed towards your employer might not consdiered wise by everyone.

    Personally I think investing something in your organisation is good but not at the expense of diversification.

    • Alex W says:

      Cruz is a multi millionaire, we’re talking about a sum that’s less than 5% of his annual salary.

  • BJ says:

    In doing this do they not increase the risk of being forced out of their jobs? What about Willie Walsh, what did he do?

    • Heathrow Flyer says:

      Walsh has gone. No requirement for him to tell you what he’s doing.

      • Dave says:

        He’s retired to spend more time with his money. Having said that the finances of IAG and BA can’t be as dire as they claim given that he received a bonus when he left.

  • ChrisC says:

    Perhaps they just didn’t have the cash available to pay for the rights?.

    Rough and ready calculation is that to take up his full allocation Alex would have needed around €100k in cash.

    Is there anywhere to find out how many shares they have in total and how many of those that they paid for rather than got as part of any bonus schemes?

  • Jonathan says:

    It’s not about maintaining a diversified portfolio or usual investing rationale for these guys, it’s about leadership & optics. Supposedly that’s how they justify their huge salaries.

    Cruz earned £1.36 million last year, he’s taken 2 months unpaid as part of the current belt tightening so still circa £1million/year. At that level you can afford & should put your money where your mouth is & pay up. I’m also surprised his entitlement is that low, suggests he’s not been holding on to share options he’s previously earned, another warning sign for me.

  • Mr B says:

    “If you took up 100% of your allocation, you might have been a mug” – Is that really the best the Business Travel Editor of the Year 2017 can manage?

  • Ken says:

    There’s an old adage, if you don’t take up your rights perhaps you shouldn’t be holding the shares at all.
    I was slightly astonished by this, it’s a terrible look for what isn’t a huge amount of money for the individuals concerned.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.