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British Airways to launch a partnership with Brazilian airline GOL?

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According to Brazilian newspaper Globo, British Airways and GOL have agreed a frequent flyer partnership.

The article states that it is only for frequent flyer redemption and not earning. This seems highly unlikely, so I suspect that what we will actually see is a full codeshare combined with frequent flyer earn and burn benefits.

This is a sensible move for British Airways. Since LATAM left the oneworld alliance earlier this year, British Airways lost some connectivity options in South America.

GOL has a 40% share of the domestic market in Brazil. It has hubs in both Sao Paulo and Rio de Janeiro which would allow connections to and from British Airways services.


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You qualify for the bonus on these cards even if you have a British Airways American Express card:

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There are two official British Airways American Express cards with attractive sign-up bonuses:

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You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

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Comments (66)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Andrew says:

    I’m starting to lose track what’s new and what isn’t.

    M Restaurants – Get 15% back up to £1,500…

    Do many people spend £10,000 in a single sitting at M Restaurants?

    • Bagoly says:

      It would be fascinating reading if somebody expects more than £225 back, Amex disagree, and it goes to MCOL!

    • Ben says:

      I think they are trying to get that x-mas party spend.
      Same with the 15% back at Gaucho

  • paul says:

    I got the £100 spend get 1500 avios which is odd as this is not an issue at this time of year to achieve.

    I did not get the Fenwick deal. I suspect that having used such a deal in the past I am excluded this time.

  • Bagoly says:

    I have always assumed that they are estimating is what will generate additional spend, rather than what will reward loyalty.
    The marketing types may have spots of naivety in not realising that a Spending Decision Unit may have multiple cards in different names.
    Or they may be incredibly sophisticated using other information about your household to predict such things.

  • James17uk says:

    Annoyed that BA are tapping up GOL, which is like Ryanair. Would prefer a tie up with Azul.

    • Samuel VR says:

      Have you flown with them? I thought it was gonna be Easyjet, but they give out free snacks, not just one; you get to take a bag of crisps, sweets, and nuts. And also a drink (non-alcoholic). Azul was cool because they had in-seat IFE (10 channel TV) bit that was about it. Funny to watch Friends dubbed in Portuguese though.

  • vol says:

    I will put my tin hat on and say that the apostrophe debate comes under the category of “grammar”, and not literature.

    🤓

    • Toby says:

      Oh God, yes! It’s amazing how this country’s English teachers are all Literature graduates who struggle to explain the use of the semi-colon. That’s why punctuation is so wrong these days.

  • BuildTheWall says:

    It’s not all algorithm based. Some offers are randomised – that’s one way to find what the customer’s choices are, especially when they are reluctant to spend.

  • Metty says:

    Re GOL: my one trip pre-Covid is hardly going to be representative but we found all the Brazilian domestic airlines (GOL, Azul, LATAM) gave free nibbles and drinks just like the old days. In fact the whole domestic travel scene was a bit like the ‘old days’. GOL gave us an 8 hour delay before rerouting us on Azul, no fuss, interestingly, the locals were almost impeccably behaved and we had regular nibbles and drink vouchers during the delay. LATAM were OK. I thought Azul best, 2×2 seating on Embraers, strange IFE, but you could help yourself to as many (mostly unhealthy) snacks in flight as you like. And the best thing was the boarding process, this is my phone video where you can get the gist https://youtu.be/0i8D6pXFgR8 but I’m sure there’s better somewhere.

    • Catalan says:

      I guess that screaming child didn’t like the coloured lights boarding process. 🙂

  • The Savage Squirrel says:

    Please tell me that’s something you made up, and we’re not really referred to as “Spending Decision Units” by marketers 😀 😀 .

    • Lady London says:

      I liked that too 🙂

      I can see some people referring to “her indoors” as the “Spending Decision Unit” or “the SDU”, as well !

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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