IHG and IHG Rewards Club have revealed a new ‘visual identity’, as they are called these days.
Say goodbye to the orange:
and say hello to a more serious-looking black:
The word ‘Club’ has also disappeared.
This has been done to “make [IHG] more relevant and attractive to consumers – particularly a younger demographic of consumers”.
Here is a squarer version:
In particular, the word ‘Club’ was removed to “reflect the warm welcome that is available to all”.
Here is the new parent company logo:
IHG Rewards update – October 2021:
Get bonus points: You can earn up to triple IHG Rewards base points with IHG’s new Autumn promotion. It runs from 1st October to 31st December. You can register here and our full article on the offer is here.
Buy points: If you need additional IHG Rewards points, you can buy them here.
Want to earn more hotel points? Click here to see our complete list of promotions from IHG and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.