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IHG Rewards Club becomes IHG Rewards in rebranding

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IHG and IHG Rewards Club have revealed a new ‘visual identity’, as they are called these days.

Say goodbye to the orange:

and say hello to a more serious-looking black:

The word ‘Club’ has also disappeared.

This has been done to “make [IHG] more relevant and attractive to consumers – particularly a younger demographic of consumers”.

Here is a squarer version:

In particular, the word ‘Club’ was removed to “reflect the warm welcome that is available to all”.

Here is the new parent company logo:

New IHG logo

IHG One Rewards update – June 2024:

Get bonus points: IHG One Rewards is not currently running a global promotion.

New to IHG One Rewards?  Read our overview of IHG One Rewards here and our article on points expiry rules here. Our article on ‘What are IHG One Rewards points worth?’ is here.

Buy points: If you need additional IHG One Rewards points, you can buy them here.

Want to earn more hotel points?  Click here to see our complete list of promotions from IHG and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Comments (94)

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  • kitten says:

    These efforts to attract a younger clientele without actually adapting the offering to what younger people want are tiresome. Kinda feels like “Dad dancing”.

    • Anna says:

      +1 – hotels are like avios, it’s very difficult to persuade people to change the way they arrange their travel. People who are used to booking . com and expedia tend not to book direct and will go generally with the best value option for their budget.

    • TGLoyalty says:

      What do young clientele want?

      Not breakfast anyway no use when you get in at 5am

      I much prefer the cocktail vouchers at nicer properties with a good bar.

      • Chrisasaurus says:

        They don’t get in at 5am these days – they’re up at 6 with their smashed avocados no?

        • kitten says:

          smashed avocados on granary now. Or is that now sooo last year? 🙂

          the cocktail idea sounds good

  • Tracey says:

    Gibraltar hotels:
    The Rock, iconic hotel
    The Elliott, smart 4* with roof top pool, very central location, 10 minute walk from wharf side area for smart bars and restaurants.
    Sunborn yacht hotel, 5*, positioned in the south west corner where all the chain restaurants are eg Wagamama, pizza express etc lively part of the island.
    Holiday inn express, positioned off the main coastal road, no restaurants nearby.

  • Sam says:

    It rings a ball. Is this Jury’s Inn?

  • Alex Sm says:

    I received my new IHG Rewards Club credit card yesterday with the old branding. Another confirmation that IHG and Creation do not talk to each other properly. Valid until 02/24

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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