IHG and IHG Rewards Club have revealed a new ‘visual identity’, as they are called these days.
Say goodbye to the orange:
and say hello to a more serious-looking black:
The word ‘Club’ has also disappeared.
This has been done to “make [IHG] more relevant and attractive to consumers – particularly a younger demographic of consumers”.
Here is a squarer version:
In particular, the word ‘Club’ was removed to “reflect the warm welcome that is available to all”.
Here is the new parent company logo:
IHG Rewards update – April 2021:
Get bonus points: IHG Rewards is not currently running a global promotion. The last offer ended on 31st March.
Buy points: If you need additional IHG Rewards points, you can buy them here. IHG Rewards is offering a mystery bonus, usually 75%, if you buy points by 3rd May.
Want to earn more hotel points? Click here to see our complete list of promotions from IHG and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.