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IHG Rewards Club becomes IHG Rewards in rebranding

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IHG and IHG Rewards Club have revealed a new ‘visual identity’, as they are called these days.

Say goodbye to the orange:

and say hello to a more serious-looking black:

The word ‘Club’ has also disappeared.

This has been done to “make [IHG] more relevant and attractive to consumers – particularly a younger demographic of consumers”.

Here is a squarer version:

In particular, the word ‘Club’ was removed to “reflect the warm welcome that is available to all”.

Here is the new parent company logo:

New IHG logo

IHG Rewards update – October 2021:

Get bonus points: You can earn up to triple IHG Rewards base points with IHG’s new Autumn promotion. It runs from 1st October to 31st December. You can register here and our full article on the offer is here.

New to IHG Rewards?  Read our overview of IHG Rewards here and our article on points expiry rules here. Our article on ‘What are IHG Rewards points worth?’ is here.

Buy points: If you need additional IHG Rewards points, you can buy them here.

Want to earn more hotel points?  Click here to see our complete list of promotions from IHG and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Comments (95)

  • Doug M says:

    I thought I had an opinion on the IHG logo, but no, it was gone.

  • Chris says:

    always liked the orange edges on my IHG credit card, it really made it stand out in my wallet

    • RussellH says:

      Together with my Virgin Atlantic credit card and my Tesco Clubcard.

  • Alex D says:

    Be interesting to see if they re-brand the IHG card, for existing or just new members, I think Bonvoy did for new cards only? Also if this means the Premium version will come back out under the new marketing push…

    • Harrier25 says:

      Just had a new black card in the mail this morning with the old orange logo.

      • Crafty says:

        I had a replacement Hilton Barclaycard last week and it still says “HHonors”!

    • RussellH says:

      Black logo on a replacement black card.
      Nice…

    • Alex Sm says:

      I received my card yesterday, so orange logo for another three years!

  • Andrew says:

    I wonder what will happen to the stash of old mugs?

    It was always quite sweet to have my plain white mug switched out for a “IHG Gold Elite” mug for my coffee at breakfast time.

    As for the new logo. The kerning just feels a bit wrong.

  • Froggitt says:

    This has been done to “make [IHG] more relevant and attractive to consumers – particularly a younger demographic of consumers”.

    ……..I’m pretty sure way back when, the orange was done to have IHG more relevant and attractive to a younger customer demographic

    • Rob says:

      I agree. I’m not against something a bit classier but it won’t help you get down with the kids (who, anyway, are unlikely to be booking direct at ihg.com anyway).

      Surprised no-one has yet commented on Hotel Indigo being placed into the ‘luxury’ segment in the new grouping, alongside InterCon, Six Senses and Regent.

      • Alex Sm says:

        But Indigos look much more exclusive inside and outside than HI and HIX plastic boxes

  • Dave says:

    I’m in the ‘young demographic’ group and quite like the new style. Orange has a cheap, no frills vibe about it.

    I don’t know why they had to drop ‘club’ from it though. I want to feel like part of an exclusive, members only elite club that gives special benefits to just a few select hotel guests, even if that is far from reality with IHG.

    ‘Rewards’ own it’s own makes it sound like a lack-luster supermarket points scheme. I guess that’s almost what IHG is, unlike the far superior Marriott Bonvoy Elite and Hilton Honours loyalty clubs that do properly reward their loyal guests!

    • Chrisasaurus says:

      That last paragraph actually kinda hits the nail on the head…

    • Callum says:

      I wonder if that’s what a typical “young” clientele wants nowadays though? I’m not far from leaving that bracket anymore, but I don’t think I can name a single person I know who has any interest in collecting reward points etc.

      The few people I know with credit cards just use a bog standard card from the same bank as their (usually only) current account with zero rewards. The only other young person I know with an Amex will only use it for booking flights (why, is beyond me!) and puts all their spend on their debit card.

      I’ve also met so many people abroad raving about how incredible Emirates etc is because they serve free food and drinks on the plane – completely oblivious to the fact the majority of long haul carriers do the same. We’ve grown up in a no-frills, budget world – maybe we (as a whole) don’t expect things like hotel points and status any more?

  • BP says:

    It does feel odd to position Indigo as a luxury brand. I’ve only stayed in two of them and luxury isn’t a word I’d use. Crowne Plaza is more luxury. In fact the CP Vientiane in Laos is nicer than many Intercontinental hotels I’ve stayed in.

  • Andrew says:

    I’ve just noticed that the G on the old logo is identical to the Google G which they seem to be using more independently to the rest of the word as a standalone logo now, so maybe that was part of the reason to change

    • kitten says:

      probably have cost them what….£100K?…..for that part of the design

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