We understand that American Express is bringing back its ‘Shop Small’ promotion in June.
‘Shop Small’ is an established Amex offer which incentivises you to shop at small independent retailers. In turn, of course, it encourages small independent retailers to accept American Express in order to participate.
It typically runs in November but American Express has been running more restrictive versions in Summer in recent years.
It seems that it will return for Summer 2021, but with a tweak. Look at the logo:
The Winter version of ‘Shop Small’ gives you £5 back for every £10 purchase you make at a participating independent retailer.
There is no limit to how much cashback you can receive, although you are limited to one £5 payment per retailer per American Express card you register.
As you can see above, the Summer 2021 version of ‘Shop Small’ will, under the current plan, give you £5 back on a £15 transaction.
What else do we know about Shop Small Summer 2021?
- The promotion is currently scheduled to run from 5th to 25th June.
- You will be restricted to £25 cashback per American Express card you register.
- The standard rule on one payment per retailer per card will remain.
One thing worth remembering about Shop Small is that you have historically been able to register supplementary cards separately. This allows you to earn cashback at the same store on both your main card and your supplementary cards.
If you had been thinking about adding a supplementary card to your American Express account, you may want to make sure it is in place by 5th June.
For clarity, American Express funds 100% of the cashback. Your local shops are not paying to participate.
We’ll let you have more details on Shop Small Summer 2021 when it is officially confirmed.
Want to earn more points from credit cards? – May 2021 update
If you are looking to apply for a new credit or charge card, here are our May 2021 recommendations based on the current sign-up bonus.
If you have your own business, don’t miss our EXCLUSIVE offer on the Capital On Tap Business Rewards Visa card, worth 29,900 Avios. See below.
You can see our full directory of all UK cards which earn airline or hotel points here. Here are the other top current deals:
British Airways American Express
5,000 Avios for signing up, no annual fee and a companion voucher for spending £20,000 Read our full review
British Airways American Express Premium Plus
25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review
American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review
The Platinum Card from American Express
30,000 points and an unbeatable set of travel benefits – for a fee Read our full review
Virgin Atlantic Reward+ Mastercard
15,000 points bonus and the most generous non-Amex for day to day spending Read our full review
Earning miles and points from small business cards
If you are a sole trader or run a small company, you may also want to check out these offers.
Until 20th May 2021, you can receive a sign-up bonus worth 29,900 Avios with the Capital On Tap Business Rewards Visa credit card. This offer is exclusive to Head for Points readers. Click here to learn more.
American Express Business Gold
20,000 points sign-up bonus and free for a year Read our full review
American Express Business Platinum
40,000 points sign-up bonus and a long list of travel benefits Read our full review
British Airways Accelerating Business American Express
Earn both Avios and BA On Business points with your business spending Read our full review
Capital On Tap Business Rewards Visa
The most generous Avios Visa or Mastercard for a limited company Read our full review
Disclaimer: Head for Points is a journalistic website. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances. Recommendations are based primarily on the ability to earn miles and points and do not consider interest rates, service levels or any impact on your credit history. By recommending credit cards on this site, I am – technically – acting as a credit broker. Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as a credit broker.