My view was that it wasn’t, because you get around 0.5p per Avios compared to 0.8p if you turn them into Nectar points. However, Nectar isn’t an option if you are outside the UK so some people may still be looking at this.
A reader called Neo left a note in the comments yesterday to say, in as many words, ‘Did you know that British Airways rips you off if you book ‘Experiences’ at ba.com?‘.
I didn’t know this. But the reader was right.
How ba.com rips you off if you are booking ‘Experiences’
You can book IDENTICAL experiences via the avios.com platform. They come from the same supplier and the events are even listed in the same order.
Let’s take a look at the top two events which come up for London on 13th July.
You are asked for 24% more Avios if you book via ba.com vs avios.com.
I also checked the cost if you book via iberia.com. It was 96,900 Avios, the same as ba.com and also 24% more expensive than using avios.com.
Here’s the second event that comes up. Via ba.com:
Yet again, you pay 24% more to book via ba.com.
Here is the O2 Arena roof walk which we discussed yesterday. Via ba.com, if you remember, it was 6,300 Avios. Via avios.com:
….. you only need 5,100 Avios. Again, you pay 24% more via ba.com.
What is the pence per Avios via avios.com?
The O2 Arena roof walk was £32 for cash. This means:
- via ba.com, you are getting 0.51p per Avios.
- via avios.com, you are getting 0.63p per Avios
0.63p still isn’t fantastic, but it is a lot better than 0.51p.
How do you get your Avios into avios.com?
It is simple enough to move your Avios into avios.com in order to get your saving.
Using these details, you can log in at avios.com. Use the ‘Combine My Avios’ functionality to move Avios back and forth between British Airways Executive Club and avios.com.
You can move your points back and forth as often as you like. Transfers are free and instantaneous.
The next quesion is whether wine, car hire and hotels are also better value via avios.com. This is an article for another day.
How to earn Avios from UK credit cards (June 2021)
As a reminder, there are various ways of earning Avios from UK credit cards. Many cards also have generous sign-up bonuses!
There are two official British Airways American Express cards:
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:
We also recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card:
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
(Want to earn more Avios? Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)