Maximise your Avios, air miles and hotel points

Get 18,000 cheap Avios with The Economist – and stack it with £45 Amex cashback

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IMPORTANT UPDATE (10th June): Despite the Amex call centre telling some readers otherwise, Amex has confirmed to us that this offer DOES qualify for the £45 American Express cashback.

If you are running low on reading material whilst sat at home, British Airways and The Economist have brought back their special offer for taking out a subscription.

As you can see at this link, you can earn up to 18,000 Avios with a new one-year subscription.

What is special this time is that you can tie this in with the current £45 American Express cashback deal with an Economist subscription.

avios economist offer

Ignoring the Amex cashback for a moment, here are the two subscription options on offer if you are a UK resident:

  • Digital only:  £179 with 15,000 Avios (1.19p per Avios)
  • Print and digital:  £215 with 18,000 Avios (1.19p per Avios)

‘Print only’ subscriptions are no longer available.

Subscribing to The Economist could make sense just for the Avios bonus even if you have little intention of reading it in detail, although there are occasional opportunities to buy Avios points for nearer 1p each.

Earn Avios with The Economist

Don’t forget your £45 cashback with American Express

As we wrote two weeks ago, you should also check your American Express cards for an Economist offer:

Economist Amex offer

You’ll get £45 cashback when you spend £179 or more, which is conveniently the same price as a digital subscription. When factoring in the cashback, the value increases further:

  • Digital only:  £134 with 15,000 Avios (0.89p per Avios)
  • Print and digital:  £170 with 18,000 Avios (0.94p per Avios)

0.89p per Avios is very attractive in its own right. Getting a full year of The Economist on top is an added bonus.

Looked at another way, on the ‘Digital only’ offer, you could convert the 15,000 Avios into £120 of Nectar points, so your net cost for The Economist would be only £14 for the year!

As always, if you are self-employed you may be happy writing off the subscription cost as a business expense.  This would sharply reduce your price per Avios even further.

This offer runs until 4th July although the American Express cashback deal ends on 30th June. You can subscribe here.


How to earn Avios points from UK credit cards

How to earn Avios from UK credit cards (November 2021)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways BA Amex American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and an Economy 2-4-1 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus:

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)

Comments (66)

  • Alex B says:

    What price are the Economist buying Avios at? Are they not making big losses here?

    • Rhys says:

      Evidently not, otherwise the offer wouldn’t be run year on year!

      For most people the Avios are just a carrot. Outside of HfP, how many people are likely to let their subscriptions renew automatically?

      • Rob says:

        The marginal cost of a digital sub is £0 so clearly not.

        With print, they know the length of the average subscriber and base it on that. Problem is that Avios subscribers will have a lower length due to churning.

        A few years ago The Sunday Times Travel Magazine screwed up. Tempted by the fact that their average subscriber life was (let’s pretend) 3 years, they did a £29 offer with 4,500 Avios attached. Big money loser in one year, profitable over 3 years. Snag was that they didn’t account for a few thousand HfP readers signing up for one year only ….

  • Sam says:

    Anyone gotten the amex confirmation the offer tracked? I can see on the offer t&c it links to a different economist page that doesn’t have the avois offer.

    • meta says:

      No, but payment hasn’t been taken either yet, not even as pending despite receiving confirmation from The Economist. So I wouldn’t read anythig into it.

      • Sam says:

        Mines down as pending already, got the app notification as soon as I hit the go button!

  • Tony says:

    The Spend £179 or more, get £45 back offer terms state that “Available online at subscribenow.economist.com”. This page does not have the 18,000 Avios offer?

    • Colin says:

      I’ll go via avois, as the Amex offer would validate earlier.. and if it didn’t I would cancel.

  • Alex says:

    Thanks for this. I’m in at this price (as I do also enjoy the magazine), but Amex offer hasn’t tracked yet. Hope it will as it’s what made the difference for me.

  • Vin says:

    Funny – my subs ran out 2 years ago but I still have access to the online version with my usual log-in. I’m tempted to sign up with this offer as I prefer the paper version and I guess the Avios are a bonus. I wonder if I’ll be regarded as a new customer though…

    • mark2 says:

      My wife and I subscribe in alternate years.

      • Vin says:

        Good plan @mark2 ! But do you still have access to the online version when It’s your wife’s subscription year ?

  • KT says:

    Use the link in the article

  • SammyJ says:

    Is this the cheapest (easy-ish) way of buying Avios at the moment?

    Any reason why I couldn’t take out 4 subs (me, husband, 2 kids) using our 2 BAPP +2 supp cards or do they cross-check the name on the card/sub/BA account? I’m about 70k short of a 300k redemption I want to make for next year!

    • Rob says:

      Yes, I think so. Might even be able to sell the digital log-in details on eBay 🙂

      • SammyJ says:

        Did wonder that too! And apparently the print editions as well – if we had 4 of them it would probably be worth the effort. A job for the 13yr old every week!
        Thanks for confirming

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