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You can now book American Express Platinum VIP events via a special app

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Very quietly, American Express has rolled out an app which allows American Express Platinum cardholders to book its special Platinum events.

This is more beneficial than it seems.

American Express Experiences app

American Express Platinum runs a range of VIP events. There are generally two types – free drinks parties events at upmarket stores, funded by the store to get you in the door, and paid events at high-end venues with an exclusive twist for cardholders.

The problem, historically, is that booking them required waiting for an email or brochure in the post to tell you what was happening, and then a call to American Express. Pre covid, spots would go quickly so you were often wasting your time.

The new app gets rid of these problems. You can see instantly which events still have spaces available, and you can reserve your slot online. You can also waitlist yourself for sold out events.

The downside, of course, is that the app is likely to lead to tickets disappearing even more quickly. Until Amex starts to publicise the app, however, you have an advantage. If you keep reading HfP, we will try to publicise new events as soon as they appear and before Amex notifies cardholders directly.

(Hilton Honors sent out a press release on Tuesday afternoon about the BMW PGA golf hospitality packages they were offering to members. Unfortunately, HfP readers had bought them all by noon on Tuesday after we published our article following a reader tip off!)

Downloading the Amex Experiences app

This is what you are looking for on the app store (this is the Apple version):

American Express Expriences app

It says ‘Amex Nordics’ in the description which is probably why few people have discovered it so far. Ignore that.

When you download it, you can select your country and which card (only one can be chosen) you hold. I don’t know what you see if you select, say, Amex Gold – you may just see the tabs which describe the card benefts.

What is currently on offer for Platinum cardholders?

Bringing up the events list is a bit fiddly. It isn’t part of the home screen buttons, but if you look at the very bottom of the screen you will see a tab marked ‘Events’.

Here is a screenshot showing three events which still had spots available yesterday:

American Express Experiences app

As an example of pricing, the NoMad party is £60, the Photo London VIP opening party tickets are free (£75 no-show penalty) and the Moet party at Home House is £60. The Moet party is for the launch of the Grand Vintage 2013 and, in my experience of Moet parties, you may get a bottle to take home – although this is not part of the published offer.

Conclusion

If you have The Platinum Card – and, arguably, if you live in London because there isn’t much here for those who rarely venture inside the M25 – you should download the Amex Experiences app.

The easier it is to book events, the more you are likely to attend and it will hopefully increase the value you get from the card.


Want to earn more points from credit cards? – September 2021 update

If you are looking to apply for a new credit or charge card, here are our September 2021 recommendations based on the current sign-up bonus

You can see our full directory of all UK cards which earn airline or hotel points here.

The following offers will expire on 2nd November 2021:

  • 10,000 Avios on British Airways American Express
  • 40,000 Avios on British Airways American Express Premium Plus
  • 60,000 points on The Platinum Card from American Express

Here are the top current deals:

British Airways BA Amex American Express card

British Airways American Express

10,000 Avios for signing up, no annual fee and an Economy 241 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

40,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

60,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Virgin Rewards Plus credit card

Virgin Atlantic Reward+ Mastercard

15,000 points bonus and the most generous non-Amex for day to day spending Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers.

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

60,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending:

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1% cashback and no annual fee Read our full review

Comments (59)

  • L Allen says:

    Superb news! I’ve been to a few Amex events and they were always very well run and good value for money. I noticed that the emails stopped coming out and I wasn’t receiving any notifications of events so assumed it had been quietly dropped (or maybe I’d inadvertently changed a communications setting).

    • Babyg says:

      “The downside, of course, is that the app is likely to lead to tickets disappearing even more quickly”…. The real downside of course is its published here which will lead to tickets disappearing even more quickly.

      • Rob says:

        We are creating an infrastructure such that every attendee at every loyalty scheme social event will be a HfP reader 🙂

      • Mouse says:

        Tickets already gone for both free events currently showing!

  • KS says:

    Another silent launch was probably the hospitality tickets for Wimbledon 2022. I noticed these only when I went browsing: https://www.americanexpress.com/en-gb/benefits/entertainment/events/american-express-presale—the-championships,-wimbledon-2022?featured=y

    • Rob says:

      Saw this, then forgot about it! Pricing is at the lower end of what I was expecting to be honest.

    • Babyg says:

      Ah this is interesting, I will say 2021 was an amazing year to get Wimbledon tickets, with enough effort (monitoring the official website) you could get tickets to any match (including the men’s final), i would say 2022 will be back to normal, tickets hard to get and hospitality maybe the way to go if youre desperately after tickets..

      • Alan says:

        Yep sounded amazing, sadly was stuck at work with rising covid numbers then!

  • Ian says:

    When it says “maximum of 2 places per card account”, what does this actually mean? My wife is a supplementary card holder on my account. Can we both take a +1 or are we restricted to 2 in total?

    • MW says:

      Card account in Amex methodology means the card account under which the primary and all supplementary cards are issued, so 2 in total, regardless of how many supplementary cards you have.

      • Babyg says:

        thats not how priority passes works thou… supp gets a pass + guest…

        • MW says:

          If you look at T&Cs, Amex uses two terms distinctly: Card Account (or just Account), Card (Primary and sometimes, though not always, Supplementary). These terms are defined in the “Terms” section if you don’t believe me.

          PP is issued per Card (not per Account), and in fact additional Platinum cardholders (subject to the relevant fee) are entitled to PP also.

  • MW says:

    Do these offers work for Business Platinum also? I could not find any specific info either way.

  • Paul says:

    Does it work for Amex platinum cash back card holders?

  • Gb says:

    The app is also used for Centurion events as of early July.

  • Alistair Mcvicar says:

    I found this when browsing 2 weeks ago! Would be even better if it was linked to your account!! Also agree and have told Amex, if you live outside of London it is pointless!!!

  • Fraser says:

    App works on “some of my devices” according to Play store, but not on my phone. But since I don’t live in London, no great loss. Maybe they need to introduce two tiers of Amex Platinum fee, one for those in London and one for the rest of us!

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