You can now book American Express Platinum VIP events via a special app
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Very quietly, American Express has rolled out an app which allows American Express Platinum cardholders to book its special Platinum events.
This is more beneficial than it seems.
American Express Platinum runs a range of VIP events. There are generally two types – free drinks parties events at upmarket stores, funded by the store to get you in the door, and paid events at high-end venues with an exclusive twist for cardholders.
The problem, historically, is that booking them required waiting for an email or brochure in the post to tell you what was happening, and then a call to American Express. Pre covid, spots would go quickly so you were often wasting your time.
The new app gets rid of these problems. You can see instantly which events still have spaces available, and you can reserve your slot online. You can also waitlist yourself for sold out events.
The downside, of course, is that the app is likely to lead to tickets disappearing even more quickly. Until Amex starts to publicise the app, however, you have an advantage. If you keep reading HfP, we will try to publicise new events as soon as they appear and before Amex notifies cardholders directly.
(Hilton Honors sent out a press release on Tuesday afternoon about the BMW PGA golf hospitality packages they were offering to members. Unfortunately, HfP readers had bought them all by noon on Tuesday after we published our article following a reader tip off!)
What is currently on offer for Platinum cardholders?
Bringing up the events list is a bit fiddly. It isn’t part of the home screen buttons, but if you look at the very bottom of the screen you will see a tab marked ‘Events’.
Here is a screenshot showing three events which still had spots available yesterday:
As an example of pricing, the NoMad party is £60, the Photo London VIP opening party tickets are free (£75 no-show penalty) and the Moet party at Home House is £60. The Moet party is for the launch of the Grand Vintage 2013 and, in my experience of Moet parties, you may get a bottle to take home – although this is not part of the published offer.
Conclusion
If you have The Platinum Card – and, arguably, if you live in London because there isn’t much here for those who rarely venture inside the M25 – you should download the Amex Experiences app.
The easier it is to book events, the more you are likely to attend and it will hopefully increase the value you get from the card.
Want to earn more points from credit cards? – April 2024 update
If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
You qualify for the bonus on these cards even if you have a British Airways American Express card:
Barclaycard Avios Plus Mastercard
Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review
Barclaycard Avios Mastercard
5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review
You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.
British Airways American Express Premium Plus
25,000 Avios and the famous annual 2-4-1 voucher Read our full review
American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review
The Platinum Card from American Express
40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review
Virgin Atlantic Reward+ Mastercard
15,000 bonus points and 1.5 points for every £1 you spend Read our full review
Earning miles and points from small business cards
If you are a sole trader or run a small company, you may also want to check out these offers:
SPECIAL OFFER: Until 12th May 2024, the Capital on Tap Business Rewards Visa card is offering a bonus of 30,000 points, convertible into 30,000 Avios. You must have a Limited Company to apply. Click here to learn more and click here to apply.
British Airways Accelerating Business American Express
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
American Express Business Platinum
40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review
American Express Business Gold
20,000 points sign-up bonus and FREE for a year Read our full review
Capital on Tap Business Rewards Visa
Huge 30,000 points bonus until 12th May 2024 Read our full review
For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.
Barclaycard Select Cashback Business Credit Card
1% cashback uncapped* on all your business spending (T&C apply) Read our full review
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