You can, effectively, buy British Airways Gold and Silver status from Finnair – is it worth it?
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I am deliberately not making a big song and dance about this offer because I do not have a great understand of Finnair’s Finnair Plus loyalty programme.
Because I don’t know all of the intricacies over redemptions costs, taxes, expiry policies etc I don’t want to be seen to be recommending this deal, because I’m not. I’m just laying out some facts and pointing you towards some sources of further information.
Here’s the offer. You can currently buy Finnair Plus Platinum status (which gets you virtually the same benefits as British Airways Gold status) and Finnair Plus Gold status (which gets you virtually the same benefits as British Airways Silver status).

How can you earn de facto British Airways status buying Finnair points?
Here is a quick summary of how it works:
- Finnair is running a 100% bonus when you buy 150,000+ Finnair Plus points – click here
- For every redeemable point you buy, including the bonus, you also receive 0.25 tier points
- You can buy up to 200,000 points, which means that you end up with 400,000 redeemable points with the bonus as well as 100,000 tier points
- 80,000 tier points is enough for Finnair Plus Gold status, which is equivalent to British Airways Silver (gets you into BA lounges, gets you free BA seat selection etc)
- You can swap Finnair redeemable points into tier points at a 3:1 ratio, so you can trade off 150,000 of the redeemable points you have just bought for an extra 50,000 status points
- You would then have 150,000 tier points, which makes you Finnair Plus Platinum – this is equivalent to British Airways Gold
What will this cost you?
There are various options for making this work. At the top end, you spend €2,575 (£2,200) and end up with either:
- 400,000 redeemable Finnair Plus points plus Finnair Plus Gold status (equivalent to BA Silver), or if you do the swap I mentioned above ….
- 250,000 redeemable Finnair Plus points plus Finnair Plus Platinum status (equivalent to BA Gold)

You could spend less. If you only wanted Finnair Gold, you’d get it by just buying 320,000 Finnair Plus points to trigger the necessary 80,000 tier points. You spend even less than that if you bought fewer miles but converted all of them to status points to top up the status points you’d receive directly.
I can confirm, from a reader email, that everything works OK as it is explained here. What I can’t advise on is whether the value stacks up – in particular, whether you can get value from the Finnair Plus points.
Do your research first
Here are two lengthy articles from other sites which explain the deal in more detail – see here (the author is Finnish so knows what he is writing) and here.
Finnair ran an identical offer last year, so it knows that it is doing. It won’t pull the offer and it isn’t a mistake.
Let me repeat that I am not giving an opinion either way on whether this is a good deal, given the amount of money involved. Spend some time doing the necessary research. In particular:
- Look at the benefits of Finnair Plus Platinum status which include being able to gift Gold status (= BA Silver) to someone else
- Remember that you can convert Finnair Plus points into IHG Rewards at 2:1 and into Accor Live Limitless at 7:1 (the Accor conversion is cash-like given that 1 Accor points = 2 Eurocents off your next booking). There is also a Kaligo-powered site where you can redeem Finnair Plus points for any hotel for 0.24p per point. You will always get better value from flight redemptions, of course.
- There are also minor differences to having BA vs the equivalent Finnair status. You won’t get an Avios status bonus on cash BA flights, for example, although if you flew enough for this to matter you’d have BA status already. Finnair Platinum can’t access Gold Priority Rewards, although the value in those is now nil in most cases following recent changes, or the extra Avios seats which open up in Economy.
The offer runs to 27th December.
You can buy Finnair Plus points, and find the official details, here.
PS. Remember that BA Holidays is still offering double tier points when you book with them. If you aren’t bothered about also having a pile of Finnair Plus points along with your status, booking yourself a BA Holidays package is a cheaper way to status – and you get a holiday thrown in.

How to earn Avios from UK credit cards (March 2023)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.
SPECIAL OFFER: Successfully apply for either of the Barclaycard Avios credit cards by 2nd April 2023 and you will be entered into a free draw to win ONE MILLION AVIOS! Full details are on the application forms here (free) and here (paid). This competition is exclusive to Head for Points readers. T&C apply.
You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard
25,000 Avios for signing up and an upgrade voucher for spending £10,000 Read our full review

Barclaycard Avios Mastercard
5,000 Avios for signing up and an upgrade voucher for spending £20,000 Read our full review
There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus
25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express
5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £12,000 Read our full review
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points.

American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express
30,000 points and unbeatable travel benefits – for a fee Read our full review
Run your own business?
We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital On Tap Business Rewards Visa
Get a 10,000 points bonus plus an extra 500 points for our readers Read our full review
You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus.

British Airways Accelerating Business American Express
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.
Until 30th March 2023, the sign up bonus on American Express Business Platinum is increased to 120,000 Membership Rewards points – click here. The bonus on American Express Business Gold is increased to 60,000 Membership Rewards points – click here. T&C apply, see the application forms for details.

American Express Business Platinum
Crazy 120,000 points bonus (to 30th March) and a £200 Amex Travel credit every year Read our full review

American Express Business Gold
60,000 points sign-up bonus (to 30th March) and free for a year Read our full review
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
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