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EXCLUSIVE: Here are the British Airways plans for new service improvements in 2022

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In an internal email to staff, British Airways has outlined a number of service improvements that you can expect to see onboard during 2022.

We may do a further article later once we have had the official briefing from BA.

EDIT: We now have a second article up which covers the official announcement. Click here to read it once you’ve read the summary below.

Is it enough? See what you think.

British Airways customer service improvements

Here are the headline points:

  • BA admits that ‘there’s still a lot of work do’ despite improving customer feedback scores, driven by Club Suite
  • ba.com will be improved to allow more customers to amend their reservations without calling
  • Staff numbers are being increased at customer contact centres, and new telephone systems introduced
  • A new document checking process will be introduced before the Summer peak to make check-in easier
  • World Traveller Plus passengers will get a dedicated check-in area for the first time
  • A baggage tracing app will be launched, allowing passengers to see where there luggage is and to facilitate the easier return of delayed baggage
  • A plant-based menu will be introduced to BA lounges
  • The Skyflyers programme for children will be relaunched
  • Club Europe meals will change in March, with a greater variety of options promised
  • World Traveller meals will change in May with ‘additional items’ promised for both meal services
  • Club World will see ‘new enhancements’
  • More drinks will be loaded to end the current shortages due to low supplies, as well as additional spare meals to allow more customers to receive their first choice

More to follow when we get the official announcement. I don’t want to pass judgement until we have seen the detailed proposals – there is, for example, no mention of going back to serving meals in premium cabins course by course, even though most other major airlines have already done so.


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Comments (137)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Mk2 says:

    Sounds like a promising start to me. Please bring back pre-departure meal selection in CW.

  • NorthernLass says:

    I’ve got a message in MMB for my F flight to BOS at the end of March that it’s not possible to select a meal this close to my travel date – in normal times it was 30 days prior so I don’t see how the start of Feb is “too close”!
    I’m done with BA on short haul, though, I’ve personally had consistently better service from LCCs throughout the pandemic and they actually fly from my local airports (MAN and LPL).

    • Mark says:

      It says that for everyone I think. Pre-flight selections are not currently possible at all, so they’ve presumably set the cut-off so far out so it stops everyone from clicking on the option.

  • NorthernLass says:

    We must have overlapped but I flew twice with Ryanair last year and have no complaints whatsoever!

  • FionaW says:

    I’d just like to have what is described on the menu card. If it says tea, coffee and petits fours at the end of dinner – I expect that – not a switching off the cabin lights so the crew don’t need to do so much. Same with First – no smoothie for breakfast despite being on the card. No wee meringues, chocolate sauce etc which was described on menu for dessert – got 2 frozen solid balls of ice-cream. This is supposed to be First! It used to be the drinks trolley was always coming round now you are lucky if you see it once!

    • Russ says:

      Same with Qatar who turn their lights off on morning flights. Even if you’re alone in a cabin they still won’t put them back on.

      • Babyg says:

        those lights use energy, qatar are simply lowering their carbo footprint…

        • Russ says:

          ……and those carbon savings Qatar make are then sold on the carbon trading platform; giving them two bites of the cherry which you’ve paid for and you’re still reading a paper by the equivalent of a torch.

  • Derek Scott says:

    They need to improve their social media support two… trying to get help with disappearing prebooked/paid for seats and had to explain the issue 3 trikes and reconfirm person info 4 times… the hard product is one thing but quality starts with and is founded on customer support predeparture

    • Jonathan says:

      I don’t know why BA has never offered private messages on Facebook, and just say you need to use twitter, ignoring the fact that many people don’t use twitter

  • Jack Hodgson says:

    Much a do about nothing then returning to how things where pre Covid in terms of online servicing when the vast majority of issues will still be dealt with via the call centre hence why they are getting a new system

  • Jonathan says:

    It says that British Airways was once the world’s favourite airline, those days are long gone !

    I’ve made numerous bookings with BA for travel that would’ve been into the pandemic, every booking I’ve made has had a flight cancellation, and one of them (where I was put onto another of their flights at a different time in the day), they made complete mess of

    • Russ says:

      ‘….It says that British Airways was once the world’s favorite airline…’

      I can’t remember how this alleged fact came into being. Don’t recall ever being asked about global preferences…..

      • Rob says:

        BA was, for many years, the biggest international airline in the world (ie the airline flying the most passengers in and out of its home country) which was the legal basis for justifying that statement. I assume Emirates now has that title.

        • Jonathan says:

          Emirates are definitely a tough airline for others to compete with, many due to a lot of government backing and low cost per passenger fees at DXB

          That said though, Emirates will almost certainly never be able to compete with traffic to and around the Americas and the Caribbean, especially with traffic that wouldn’t go any near Dubai in the first place

        • Russ says:

          I did not know that. Thanks Rob. You are, as usual, a hive of clever insight.

  • Scott says:

    “CW will see new enhancements”.

    So what’s being taken away or reduced there then?

    • Doc says:

      You took the words right out my mouth Scott. The dreaded word “enhancement”. Lets see what happens since as they say “Actions speak louder than words” and so far we only have words.

      • Andy says:

        BA are just like this Government. Lots of words and hollow promises for things that should have been rectified years ago. When in fact they are only restoring a level that should be the absolute baseline of acceptability

        Regarding the earlier comment on lack of staff to provide adequate service why aren’t more crew on QRS to be able to respond to these expected shortages.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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