Maximise your Avios, air miles and hotel points

60,000 AMEX POINTS: What is the best use of your American Express Platinum sign-up bonus?

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American Express is currently running its ‘best ever’ bonus of 60,000 Membership Rewards points plus a £200 Amex Travel credit when you take out The Platinum Card and spend £6,000 in your first six months.

This would convert into 60,000 Avios or lots of other great travel rewards.

Our main article on the Platinum ‘60,000 points + £200’ offer is here. In earlier articles (this is the last one) we looked at:

You can apply for The Platinum Card here.

Today I want to look at the question of how much value can you get for your 60,000 American Express Membership Rewards points sign-up bonus?

American Express Platinum bonus

The representative APR is 470.7% variable, including the annual fee.  The representative APR on purchases is 30.7% variable.

This article is about how to make the best use of your Amex Membership Rewards points.  It does NOT cover every Membership Rewards redemption but it does cover the bulk of the pseudo-cash, cash and travel options. If we haven’t covered an option, you should assume that it offers poor value.

The Amex Membership Rewards website is here if you want to look for yourself at what is available.

How can you earn Membership Rewards points?

This article is based around the current 60,000 points bonus on American Express Platinum. However, you can also earn Membership Rewards points from other American Express cards. These include:

What are Membership Rewards points worth?

What are your 60,000 points from American Express Platinum worth?

0.75p – 1.5p per point, £450 – £900 (my target value)

Airline milesMy last piece on valuing Avios points is here and Amex points transfer into Avios at 1:1.  This is why the sign-up bonuses are so valuable.

It is impossible to tie down a tighter range because of the number of different airline partners and the various ways (upgrade, long-haul, short-haul, economy, premium) you can redeem.  Membership Rewards points convert at 1:1 to Avios, Virgin Atlantic, Emirates, Etihad, Cathay Pacific, Delta, Finnair, Flying Blue, Qantas and SAS. The transfer rate to Singapore Airlines is 3:2.

My personal spreadsheet of the last 8.8 million Avios I have redeemed shows that I got an average value of 1.2p.  This is based on what I would personally have been prepared to pay for the flights I took, however, which may be far different from what you would have been prepared to pay.  My best redemptions far exceeded this.

0.8p per point, £480 (my target value)

Club Eurostar points.  I value a Club Eurostar point at 12p as our article explains.  The 15:1 transfer rate into Club Eurostar means you are getting 0.8p per point.  Club Eurostar offers guaranteed availability – if there is a seat for cash, you can book it for points – which means that you are more likely to be redeeming onto peak trains which are peak priced for cash.

0.75p per point, £450 (my target value)

Marriott Bonvoy hotel transfers.  Amex points convert at 2:3 into the Marriott Bonvoy programme.  It is fairly easy to get 0.5p per Marriott Bonvoy point as I explain here.

0.5p per Marriott Bonvoy point means, at a 2:3 exchange rate from Membership Rewards, you should be getting 0.75p per Membership Rewards point.  You now have a whopping 31 hotel brands to redeem at, including Le Meridien, Sheraton, Westin, W, Marriott, Autograph, Design Hotels, The Luxury Collection, The Ritz Carlton, St Regis etc etc.

I had some exceptionally good returns pre-covid which have got me far more than 0.5p per Bonvoy point.  Whilst not hugely glamorous, I will be in Moxy York in a fortnight where I am getting 0.9p per point.

0.66p per point, £400 (guaranteed value)

In early 2021, the supermarket loyalty scheme Nectar become a partner with British Airways Avios points. You can convert 50,000 Avios per month to Nectar, at a rate of 300 : 400.

Because a Nectar point has a fixed value of 0.5p when spent at Sainsbury’s, eBay or Argos, it means that 1 Avios can be turned into 1.33 Nectar points worth 0.66p.

As long as you shop at Sainsbury’s, eBay or Argos, you can get 0.66p per Membership Rewards point, guaranteed.

To do this, you convert your American Express points to Avios and then transfer them to Nectar.

Before I go on ….

You are guaranteed 0.66p per Membership Rewards point if you convert American Express points to Avios to Nectar.

All of the options below earn you less than 0.66p per point. You need to have a good reason to use any of the options below instead of Nectar. That said, if you know how to maximise the value of hotel points then Hilton can still be a decent option.

American Express Amex Platinum card best use of sign up bonus

0.66p per point, £400 (my target value)

Hilton Honors hotel transfers.  Hilton has moved closer to a revenue-based redemption model in recent years, although you can get still outsized value at times.

Over time I have come to believe that 0.33p per point is a fair valuation for a Hilton Honors point.  The conversion rate is 1:2 to Hilton which is how I get to 0.66p per Amex point.  Hilton brands include Conrad, Waldorf Astoria and Hampton.

0.6p per point, £350 (my target value)

Radisson Rewards hotel transfers. Radisson Rewards in the UK covers Radisson Blu, Radisson RED, Radisson Edwardian, Park Inn and Park Plaza.

Radisson Rewards underwent a huge, secret, devaluation last year which moved it to a revenue based redemption basis overnight. 1 point is now worth roughly 0.2p, so at 3 Radisson points per 1 Amex point you are getting 0.6p for each Membership Rewards point you convert.

0.5p per point, £300 (guaranteed)

Retailer gift cards – Starbucks, M&S, Harrods etc.

0.5p per point, £300 (guaranteed)

The value of a Nectar point, given that you can redeem Amex points for Nectar points at a 1:1 ratio.  It is stupid to do this, however, given that you get 60% more value by transferring American Express to Avios to Nectar as I explained above.

0.45p per point, £270 (guaranteed)

Redeeming for American Express statement credit at 0.45p per Membership Rewards point you cash in.


There is real value, potentially over £600-worth, in the 60,000 American Express Membership Rewards points you would receive as a sign-up bonus on American Express Platinum.

You will also, of course, pick up a £200 Amex Travel credit as well during this current special offer which runs to 13th June.

This assumes that you qualify for the bonus and meet the target of spending £6,000 in six months. Remember that you can cancel the card at any point for a pro-rata refund of the annual fee.

You can apply for American Express Platinum here.

Disclaimer: Head for Points is a journalistic website. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances. Recommendations are based primarily on the ability to earn miles and points. The site discusses products offered by lenders but is not a lender itself. Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as an independent credit broker.

Comments (22)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Daftboy says:

    I recently did an Honors redemption for the Conrad Tokyo (the travel blogger favourite, for better or worse!) and have worked out it’s a valuation of 0.74p against cash rates on those dates, taking account of a purchase of some of the points needed in one of the recent purchase bonus offers.

    So that gives me an implied valuation for the 60k bonus of £447 or thereabouts, which feels like a good result.

    There were also a few things stacking, if that’s the right phrase here –
    – Free gold status in Honors from the Plat
    – That gets me fifth night free on redemption (in this case 95,000 points saved)
    – It also gets me free breakfast (I would also get this via Emyr, who I would probably book via otherwise – so this one is probably a wash)
    – The transfer from Amex gets me to the amount of points needed for the redemption in the first place (I am not rich in Honors points otherwise)

    A nice points game result all in all

  • fasul says:

    Hmmm. I cancelled my BA basic AMEX on 3rd June 2021. If I apply for Amex Plat. just before the end of this promotion – say on 12/6/2023 am I still entitled for SUB?? In theory it is gap of 24months and few days between my AMEX cards but it is just my assumption which guarantees nothing…

    • Rob says:

      Makes no difference. Having a BA Amex makes no difference to being able to get Platinum. You could even apply for Platinum whilst still having a BA Amex.

      • fasul says:

        Hi Rob, thank you for your speedy reaction. I thought I wouldn’t be eligible for Platinum sign up bonus if I had any AMEX CC in the last 24months.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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