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British Airways cuts Club World meal service for departures after 9pm

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Yesterday we covered the bizarre new breakfast / brunch service that British Airways is serving for lunch on long haul flights departing up to 11.29am.

It pairs a cooked breakfast with wine, a cheeseboard, coffee and liqueurs. Those who have tried it are finding it as odd as it sounds.

On the upside, you are at least still getting a three course meal of sorts. This is no longer the case for Club World departures after 9pm.

BA cuts Club World meal service for departures after 9pm

‘Institutional memory’ is ‘the collective knowledge, experience, and expertise of an organization. It includes the information, processes, best practices, and lessons learned that help an organization function effectively and make informed decisions’.

I mention this because, about 20 years ago, British Airways launched something called ‘Sleeper Service’. It stripped down the Club World business class food service to the bare minimum, on the grounds that most people wanted to sleep on overnight flights and those who didn’t could starve. It was a failure, launching the catchphrase ‘To Fly, To Starve’ and was abandoned. This is despite the fact that it only operated from airports where BA had pre-flight lounge dining.

Multiple rounds of staff departures at British Airways later, everyone who remembers the failure of ‘Sleeper Service’ seems to have left and a version of it is back. This time it is on virtually all routes, irrespective of whether the lounge offers a full meal.

What is now served on Club World departures after 9pm?

The menu has been pared back sharply:

  • appetisers have been scrapped
  • main courses and desserts are massively simplified

Here is an example menu currently in use:

Main courses

  • Butternut squash and coconut soup
  • Grilled tiger prawn salad
  • Chicken and leek pie
  • Cheese and crackers

Dessert

  • Panna cotta
  • Fruit salad
  • Chocolate chip cookies

…. and that’s it.

Bizarrely the menu says at the top:

“Take your pick from an assortment of seasonal dishes. If you’re feeling tired and can’t wait to cosy down, then just choose your main and dessert and a night cap of your choice”.

However, you have no option but to have just a main and dessert because that’s all there is! The appetisers are gone.

This new service has been rolled out on virtually all long-haul routes. The only exceptions are 12+ hour flights. It is, apparently, being used on Cape Town and Mauritius which are over 11 hours.

The airline argues that a ‘one tray’ meal service will allow passengers to get to sleep more quickly. The problem is that British Airways ALREADY offered a stripped down ‘one tray’ option on late night Club World flights. Those who wanted to eat and sleep could have the ‘one tray’ meal whilst those who didn’t could – until last week – have the standard full menu.

It isn’t clear what is offered in First Class. I believe that the menu has also been cut back but bears more resemblance to a proper meal.


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Comments (477)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • davidn says:

    As their IT system already allows you to chose a meal which is vegetarian, gluten free, halal, etc… presumably it wouldn’t be a major stretch to add options such as ‘light meal’, ‘full meal’, ‘don’t know’ – i.e., load a full meal – etc.? (Please don’t get hung up on the exact wording of those two options… I offer them purely as an example.)

    This would give people the choice mentioned in these comments, cut down on waste (the food itself, the packaging, etc.) and presumably bridge the gap between the cost-cutting they feel they can get away with, and receiving a slightly lighter bashing from the customers?

    While I completely appreciate it won’t cover all eventualities, unforseen factors (delays so can’t eat in the lounge as planned, etc.) this seems like an obvious middle ground?

    Save every penny they can, or I’m missing something?

    • Simon Schus says:

      United seem to be able to offer pre-ordering of standard meals on some of their international and domestic business products. BA could do it.

      • JDB says:

        United enjoys a totally different financial position to BA/IAG in large part thanks to a very uncompetitive US domestic market, has been through bankruptcy processes enabling it to shed financial liabilities and has received considerable government subsidies. European legacy flag carriers are at a huge disadvantage vs US, ME and many Asian carriers. When BA did offer pre-ordering, it was not particularly popular, ultimately leading to more complaints as well as creating unnecessary logistical complexity.

        • Sarah says:

          Virgin manages to offer pre-ordering as well, as do many other airlines. Swiss is even introducing it on short haul. It shouldn’t be beyond BA to offer this, and I’m not sure why you say it was unpopular – I certainly appreciated being able to pre-select and from online comments, plenty of other people did too.

  • Russell Lines-Jobling says:

    Surely this will go further to demean the product and allow fora recast of the number of crew…

  • Tom R says:

    A lot of eat in the lounge comments but (a) the food in the lounges in many places often isn’t that great (b) the lounges can be packed and don’t offer a comfortable eating experience for more than a few snacks, (c) if you’re connecting from elsewhere you may not have time to even spend in the lounge or (d) you might be coming from work etc to make a late flight so may not have time. Additionally for those who are paying for J once in a while as a “treat” (like myself because work sure won’t allow me to book in J) then you’re paying a lot of extra money for not a lot extra these days (given if you’re not high status you’ll also have to pay to select your seat). I haven’t flown BA in 5 years and this doesn’t encourage me to choose them over another carrier (since I live in the US my choices may not necessarily be amazing but there are plenty of others at least!). Incidentally are there any changes to premium economy? – although a one tray meal that did comprise of 3 courses from recollection.

  • Kenny says:

    I’m flying back from Mexico City at 9pm next week with the family. It’s a 10 hour flight and it’s leisure. We really want the full experience… does 9pm mean we will get the reduced meal, or is that services that depart at 9.01pm and after?!!!

    • G says:

      Yep. Based on scheduled departure times

    • JDB says:

      It wasn’t much used, perhaps because many just prefer to see what they feel like on the day rather than deciding they want chicken in a month’s time. People also changed their minds on seeing what they had ordered or denied they had ordered it as they wanted to change etc. As with any special meal, if there’s disruption/aircraft swap people got annoyed when the food isn’t transferred. Unfortunately people seem to want it every which way.

    • JDB says:

      I’m afraid you are relatively unlikely to get a “full experience” assuming you mean a positive one! The lounge is poor (unless you can access the Centurion) and the food is very erratic from MEX. There are fairly decent reasonably priced food options in the terminal. Probably still old Club seats as well?

  • JDB says:

    Seriously, are you trying to address this as a legal issue? What would you consider to be the measure of damages for the absence of a first course?

  • TripleB says:

    I know it’s a tiny bit off topic – but I wish that more airlines would follow Delta’s lead and let premium PAX pre-select (days in advance) no dinner on evening departures.

    On any overnight flight leaving after 8pm I have usually got to the airport 2-3 hours in advance of departure and spent a good hour in the lounge. Consequently, I almost always decline the meal on board. My environmental footprint is much larger than it should be and I would actually prefer to not have the meal go to waste. If the airline pockets the cash associated with this – well then so be it.

  • JDB says:

    So, if people are really expecting a three course dinner on late departures, what is expected for an 01.45 departure? This is a QR flight, rerouted from a BA midday departure, so in true HfP style, obviously I’ll be seeking compensation for the missing lunch, but unfortunately that means me paying BA £50 x 2.

  • Tammy says:

    The food on Club World is really going down hill. Recent flight from Toronto to LHR and my meal, a Gluten Free meal, was extremely sad. Fish smoothered in tomato puree, potatoes and something which I think used to be runner beans. It reminded me of the food from budget airlines in the 90s. All that was missing was the foil tray. This came with a plain rice cake wrapped in cling film. I have previously been given a gluten free roll.
    For dessert the option was fruit or fruit, which was so cold I had to wait for it to warm up before I could attempt to eat it.
    Breakfast was worse. I was informed they didnt have any gluten free options but I could have fruit. I told them to not worry about it, I was hungry but I’d get something in the airport. I was then given two bowls of fruit and some popcorn.
    I really dont understand how, when they know the special meal requests in advance they can not have meals on board.
    We’ll be stepping aware from BA Club World flights now and looking at alternative options

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