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British Airways cuts Club World meal service for departures after 9pm

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Yesterday we covered the bizarre new breakfast / brunch service that British Airways is serving for lunch on long haul flights departing up to 11.29am.

It pairs a cooked breakfast with wine, a cheeseboard, coffee and liqueurs. Those who have tried it are finding it as odd as it sounds.

On the upside, you are at least still getting a three course meal of sorts. This is no longer the case for Club World departures after 9pm.

BA cuts Club World meal service for departures after 9pm

‘Institutional memory’ is ‘the collective knowledge, experience, and expertise of an organization. It includes the information, processes, best practices, and lessons learned that help an organization function effectively and make informed decisions’.

I mention this because, about 20 years ago, British Airways launched something called ‘Sleeper Service’. It stripped down the Club World business class food service to the bare minimum, on the grounds that most people wanted to sleep on overnight flights and those who didn’t could starve. It was a failure, launching the catchphrase ‘To Fly, To Starve’ and was abandoned. This is despite the fact that it only operated from airports where BA had pre-flight lounge dining.

Multiple rounds of staff departures at British Airways later, everyone who remembers the failure of ‘Sleeper Service’ seems to have left and a version of it is back. This time it is on virtually all routes, irrespective of whether the lounge offers a full meal.

What is now served on Club World departures after 9pm?

The menu has been pared back sharply:

  • appetisers have been scrapped
  • main courses and desserts are massively simplified

Here is an example menu currently in use:

Main courses

  • Butternut squash and coconut soup
  • Grilled tiger prawn salad
  • Chicken and leek pie
  • Cheese and crackers

Dessert

  • Panna cotta
  • Fruit salad
  • Chocolate chip cookies

…. and that’s it.

Bizarrely the menu says at the top:

“Take your pick from an assortment of seasonal dishes. If you’re feeling tired and can’t wait to cosy down, then just choose your main and dessert and a night cap of your choice”.

However, you have no option but to have just a main and dessert because that’s all there is! The appetisers are gone.

This new service has been rolled out on virtually all long-haul routes. The only exceptions are 12+ hour flights. It is, apparently, being used on Cape Town and Mauritius which are over 11 hours.

The airline argues that a ‘one tray’ meal service will allow passengers to get to sleep more quickly. The problem is that British Airways ALREADY offered a stripped down ‘one tray’ option on late night Club World flights. Those who wanted to eat and sleep could have the ‘one tray’ meal whilst those who didn’t could – until last week – have the standard full menu.

It isn’t clear what is offered in First Class. I believe that the menu has also been cut back but bears more resemblance to a proper meal.


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Comments (486)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Nick says:

    Task: it’s 3 months until YE and you need to improve profitability as it’s very shaky. Your time starts now.

    These changes are shit and can’t be justified from a customer perspective. They can easily be changed in Jan though, once it goes onto next year’s cost line.

    • G says:

      The UK’s (ergo BA) financial year begins/ends in April, as does IAG’s (Spain).

      • Nick says:

        Companies can choose whatever fiscal year they want, BA (and IAG) use Jan-Dec. April means nothing apart from tax deadlines.

    • TGLoyalty says:

      “ These changes are shit and can’t be justified from a customer perspective”

      You don’t think they know how many customers leave food and say no to meals on flights after 9pm.

      I guarantee there’s significant wastage and chipping out a tiny starter isn’t sending anyone to sleep hungry.

      All Ba need to do is ensure all their contract lounges have decent food.

  • Sym says:

    Took our first CW flight from LHR to SIN return via 241 voucher – Honestly BA is disastrous, on the way there the IFE was down for 3 hours and on the way back our entire row had seats that were just stuck as a bed even during the meal time. It was so bad.

    Have flights booked from LHR to DXB in Jan in CW and First return – considering cancelling it after that experience.

    Even after that Bad news for me is I’m still holding 500k of Avios points and 500k of Amex points

    • Occasional Ranter says:

      Time to start hunting for QR seats to nice places. Reward seat availability is patchy but with patience I’ve consistently managed to find 2xJ to/from east coast Australia and NZ, at 90k avios each way plus fees, great value.

  • davidn says:

    As their IT system already allows you to chose a meal which is vegetarian, gluten free, halal, etc… presumably it wouldn’t be a major stretch to add options such as ‘light meal’, ‘full meal’, ‘don’t know’ – i.e., load a full meal – etc.? (Please don’t get hung up on the exact wording of those two options… I offer them purely as an example.)

    This would give people the choice mentioned in these comments, cut down on waste (the food itself, the packaging, etc.) and presumably bridge the gap between the cost-cutting they feel they can get away with, and receiving a slightly lighter bashing from the customers?

    While I completely appreciate it won’t cover all eventualities, unforseen factors (delays so can’t eat in the lounge as planned, etc.) this seems like an obvious middle ground?

    Save every penny they can, or I’m missing something?

    • Simon Schus says:

      United seem to be able to offer pre-ordering of standard meals on some of their international and domestic business products. BA could do it.

      • JDB says:

        United enjoys a totally different financial position to BA/IAG in large part thanks to a very uncompetitive US domestic market, has been through bankruptcy processes enabling it to shed financial liabilities and has received considerable government subsidies. European legacy flag carriers are at a huge disadvantage vs US, ME and many Asian carriers. When BA did offer pre-ordering, it was not particularly popular, ultimately leading to more complaints as well as creating unnecessary logistical complexity.

        • Sarah says:

          Virgin manages to offer pre-ordering as well, as do many other airlines. Swiss is even introducing it on short haul. It shouldn’t be beyond BA to offer this, and I’m not sure why you say it was unpopular – I certainly appreciated being able to pre-select and from online comments, plenty of other people did too.

  • Russell Lines-Jobling says:

    Surely this will go further to demean the product and allow fora recast of the number of crew…

  • Tom R says:

    A lot of eat in the lounge comments but (a) the food in the lounges in many places often isn’t that great (b) the lounges can be packed and don’t offer a comfortable eating experience for more than a few snacks, (c) if you’re connecting from elsewhere you may not have time to even spend in the lounge or (d) you might be coming from work etc to make a late flight so may not have time. Additionally for those who are paying for J once in a while as a “treat” (like myself because work sure won’t allow me to book in J) then you’re paying a lot of extra money for not a lot extra these days (given if you’re not high status you’ll also have to pay to select your seat). I haven’t flown BA in 5 years and this doesn’t encourage me to choose them over another carrier (since I live in the US my choices may not necessarily be amazing but there are plenty of others at least!). Incidentally are there any changes to premium economy? – although a one tray meal that did comprise of 3 courses from recollection.

  • Kenny says:

    I’m flying back from Mexico City at 9pm next week with the family. It’s a 10 hour flight and it’s leisure. We really want the full experience… does 9pm mean we will get the reduced meal, or is that services that depart at 9.01pm and after?!!!

    • G says:

      Yep. Based on scheduled departure times

    • JDB says:

      It wasn’t much used, perhaps because many just prefer to see what they feel like on the day rather than deciding they want chicken in a month’s time. People also changed their minds on seeing what they had ordered or denied they had ordered it as they wanted to change etc. As with any special meal, if there’s disruption/aircraft swap people got annoyed when the food isn’t transferred. Unfortunately people seem to want it every which way.

    • JDB says:

      I’m afraid you are relatively unlikely to get a “full experience” assuming you mean a positive one! The lounge is poor (unless you can access the Centurion) and the food is very erratic from MEX. There are fairly decent reasonably priced food options in the terminal. Probably still old Club seats as well?

  • TripleB says:

    I know it’s a tiny bit off topic – but I wish that more airlines would follow Delta’s lead and let premium PAX pre-select (days in advance) no dinner on evening departures.

    On any overnight flight leaving after 8pm I have usually got to the airport 2-3 hours in advance of departure and spent a good hour in the lounge. Consequently, I almost always decline the meal on board. My environmental footprint is much larger than it should be and I would actually prefer to not have the meal go to waste. If the airline pockets the cash associated with this – well then so be it.

  • JDB says:

    So, if people are really expecting a three course dinner on late departures, what is expected for an 01.45 departure? This is a QR flight, rerouted from a BA midday departure, so in true HfP style, obviously I’ll be seeking compensation for the missing lunch, but unfortunately that means me paying BA £50 x 2.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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