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Virgin: “25% of flights will not have any Saver seats available”

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By now, the roll out of Virgin Atlantic’s new reward pricing should be complete.

As Rhys and I are both away there is no-one around to analyse what has appeared.

I’m sure our readers have been discussing it in our forum and I suspect the comments to this article will be interesting. The highest price we’ve spotted so far is 690,000 Virgin Points return to Los Angeles in Upper Class, plus £995 of taxes and charges.

We do have some details on ‘Saver’ pricing.

We already knew that ‘Saver’ seat pricing caps would be the same as the old peak season reward pricing. This means we can map out a pricing range based on the minimum points pricing that Virgin has provided.

Here is Saver pricing for some key routes:

London to New York (one way)

  • Economy – 6,000 to 20,000 points
  • Premium – 10,500 to 27,500 points
  • Upper – 28,500 to 57,500 points

London to Miami / Manchester to Orlando (one way)

  • Economy – 7,500 to 22,500 points
  • Premium – 13,500 to 32,500 points
  • Upper – 28,500 to 57,500 points

London to Los Angeles (one way)

  • Economy – 9,000 to 25,500 points
  • Premium – 16,500 to 37,500 points
  • Upper – 40,500 to 77,500 points

Whilst, in theory, this looks like points pricing has come down, you need to remember that the airline has been running 25%, 30% and 50% ‘redemption sales’ on a very regular basis in recent years.

The lowest prices above are roughly what you would have paid in a ‘50% off redemption sale’ off-peak.

How many seats will be available at Saver pricing?

On any particular day, not many. It may look different today because a lot will have been loaded in advance for the open schedule but don’t expect those seats to be replaced.

25% of flights will have NO Saver seats at all at any point over the 11 month booking period. Full credit to Virgin Atlantic for admitting this up front.

Obviously we don’t know where we will find these 25% of flights, but you can take a guess. I suspect we will see a few routes or time periods with effectively zero Saver availability.

The airline expects that the remaining 75% of flights will – at some point during the 11 month booking window – have at least one Saver seat bookable for at least one day.

When will Saver seats open up?

We don’t know. Because Saver availability is triggered by low cash prices, I doubt that you will see them 11 months in advance. Cash prices bottom out 3-4 months before travel so I suspect this is when you will need to book.

What is happening to cancellation fees?

Because dynamic pricing means that flight pricing will change daily, it makes sense to rebook your flight every time that the price drops.

To get around this, Virgin Atlantic has increased change fees to £70 per person. This means that, realistically, it’s not worth rebooking unless your flight drops by 10,000 points.

What about taxes and charges?

We are told that taxes and charges will become variable. We don’t have much in the way of detail but in some cases they will be lower than previously.

What happens to seats which were previously available for redemption?

This is an interesting one. It’s not clear if Virgin Atlantic intended to remove existing reward inventory last night (generated under the old ‘guaranteed seats’ rule) or let it remain there and simply not add any more.

What we DO know is that 40% of seats which were bookable as reward seats yesterday were due to go up in price today. Again, we should give the airline some credit for coming clean on this.

What happens if I change an existing booking?

Don’t do it, if at all possible, unless you will save points. Any change to an existing booking will result in it repricing at the new levels which is likely to mean a substantial increase.

You can, however, still change existing bookings for the old change fee of £30 per person. I suspect subsequent changes may be charged at £70.

What does dynamic pricing look like?

We’ll let you know when we’ve had time to take a look.

However, as I have stressed in other articles this week, dynamic pricing is a smokescreen to hide the scrapping of the 12 guaranteed reward seats per flight.

You don’t need to waste time thinking about the dynamically priced seats. They are only there to satisfy the US credit card market. Yesterday there were lots of Virgin Atlantic flights without reward seats. Today the same flights have reward seats but at points prices which you will never be able to afford. Nothing has changed in terms of your ability to get on those flights.


How to earn Virgin Points from UK credit cards

How to earn Virgin Points from UK credit cards (January 2025)

As a reminder, there are various ways of earning Virgin Points from UK credit cards.  Many cards also have generous sign-up bonuses.

You can choose from two official Virgin Atlantic credit cards (apply here, the Reward+ card has a bonus of 18,000 Virgin Points and the free card has a bonus of 3,000 Virgin Points):

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Virgin Atlantic Reward Mastercard

3,000 bonus points, no fee and 1 point for every £1 you spend Read our full review

You can also earn Virgin Points from various American Express cards – and these have sign-up bonuses too.

American Express Preferred Rewards Gold is FREE for a year and comes with 20,000 Membership Rewards points, which convert into 20,000 Virgin Points.

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express comes with 50,000 Membership Rewards points, which convert into 50,000 Virgin Points.

The Platinum Card from American Express

50,000 bonus points and great travel benefits – for a large fee Read our full review

Small business owners should consider the two American Express Business cards. Points convert at 1:1 into Virgin Points.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Virgin Points

(Want to earn more Virgin Points?  Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)

Comments (374)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • LarsVG says:

    I have two vouchers which obvs will now only be worth 75k points each as I’m red. I spent ‘half’ of one voucher on a one way upgrade in July – does anyone know whether that voucher is now void or will it be worth 37500 points?

  • Krispy says:

    Unpopular opinion, but for someone who flies outside of school holidays, I’ve found plenty of availability for LHR-SFO, BGI and other destinations for around 9k-16k each way in economy when including taxes, comparing to cash prices gives a value of a point at around 1.5p-1.7p

    Is this where the new value of the point is?

    • r* says:

      No.

      • Krispy says:

        Don’t get this. I agree the changes aren’t good, but if you’re flexible there’s deals to be had

        Eg.

        LHR to SFO return
        Friday 15th Aug to Weds 27th Aug
        In premium
        60,500 points and £510 fees

        Versus £1605 in cash

    • Rob says:

      In general people who read this site (or indeed collect lots of Virgin Points) aren’t looking to spend 24 hours in economy flying to San Francisco and back.

      • Roy says:

        To be fair most people would probably schedule some time in SF between the two flights 😀

      • Janick says:

        Don’t think statement can be used as widely as you deem.

        SF, LAX, LAS never had anywhere near the amount of « extra » upper class reward seat availability than the guaranteed as to the likes of JFK for example.

        So I think a lot of long time members who collect points would fly economy or premium economy

        • James says:

          Agree, 4 seats to yourself in the back of the plane is quite comfortable, leaving the suckers up front to foot most of the bill.

      • Krispy says:

        I’ll take the win as a minority then!

  • Sean says:

    I have cancelled and rebooked a return flight Heathrow-Dulles, end January/start February. Originally 95000 points, got new flights for 58000 so saving of 35000. Fees of £1018 refunded excluding £30 administration side. New fees cost £669. So came in at saving of £319. Bought some Virgin points recently with ‘70% extra free’. So in reality paid approximately £1200 for upper class return. Not bad in my opinion and both flights on a Neo 300 so happy days.

    • Richard Coppard says:

      Sean How easy was it to do ? Did you call and what number ?

      • Sean says:

        Hi Richard the difficult part was getting through on the phone line. Was unable to cancel the original booking online. Got through on 0344 209 2272 though the menu same as on 0344 874 7747.
        Calling late seems better with Virgin and 2272 is best line.
        Cancelled by phone late on Friday night and rebooked online after midnight to avoid admin problems. Dulles – Heathrow risen to 47500 pts at 9.00am this morning.

  • Roy says:

    To be fair most people would probably schedule some time in SF between the two flights 😀

  • Roy says:

    Just to follow up on the psychological impact, I see so many people who just look at a few dates and see the high prices and assume Virgin Points have been devalued by a factor of 4.

    I think they would have done so much better if the “saver” term wasn’t used at all, and instead the new, expensive revenue-based redemptions were hidden by default. By all means have a button to open up additional seats and show those, but not by default.

    But, of course, they didn’t want to do that because it doesn’t fit the “all seats available for redemption” narrative that they’re using to try to bury the news of getting rid of guaranteed seats.

    Personally, I think they should have just come clean and taken the flack for that – the PR fallout from people misunderstanding the new system will be far worse.

    • Rob says:

      Totally agree.

      There was some justification for dropping the guaranteed seats rule too. There are only 16 Upper Class seats on some of the ‘leisure’ A350 aircraft IIRC, and nothing to compare to the 70+ seat cabins on the BA 777 fleet. They could have spun it.

      • Roy says:

        Of course this is bad for those who took advantage of the guaranteed seats on popular routes/dates by booking exactly 331 days in advance. But, as another poster commented, this is a necessarily a rather small group of people – even if heavily represented in HfP comments.

        It’s not clear at all to me at the moment that most people outside that group will be negatively effected at all – and some may benefit. Yet most of them seem to be up in arms and many will, I suspect, now concentrate on Avios instead of Virgin Points.

        My personal use case xof air miles is premium travel to the East Coast of America, with flexible dates but generally booking at shortish notice and valuing the fact that the tickets are cancelable should the schedules of the friends I’m visiting change at short notice.

        Given a significant points balance (plus a couple of vouchers), I was concerned about the changes, of course, but looking at what’s actually available I’m cautiously optimistic that I’m actually winner here. As a short notice booker with some flexibility over dates, the cheaper saver redemptions look like they will have real value for me – whereas I’d have to be pretty lucky for a sale to be running at the time I’m planning a trip.

        But I’m not sure even the winners here, in the main, understand that that they are winners – and, if that’s true, that’s a real PR fail on the part of Virgin.

        • Rob says:

          I don’t want to suggest you’re talking nonsense but:

          New York – no Saver Upper Class in November
          Boston – no Saver Upper Class in November
          Washington – a handful of Saver dates (57k one way) in mid November
          Los Angeles – no Saver Upper Class in November
          San Francisco – no Saver Upper Class in November
          Las Vegas – no Saver Upper Class in November

          The absolute very last thing you will get in the new system are cheap last minute rewards.

          • Roy says:

            Maybe my mistake then is trusting SeatSpy. I will have to have a more thorough look using the Virgin booking site – which is, of course, going to be tedious – but I was fairly sure I saw cheap flights on the Virgin sure to Washngton (autocorrect wanted to change that to Warrington LOL) when I looked – which is the route I care most about.

            If what you’re saying is really true then there’s a much bigger change than just the loss of guaranteed seat availability. I hope you’re wrong (but I realise you may well not be)..

          • Rob says:

            You can see a month at a time here, no need for SeatSpy: https://travelplus.virginatlantic.com/reward-flight-finder

          • Roy says:

            Ok, you may be right. There is certainly not-completely-ludicrously priced availability to East Coast destinations in November, but maybe a dearth of actual savers to most destinations.

            There were certainly deals to be had in January, though, when I last looked – which I admit doesn’t exactly fit my usual “shortish notice” booking pattern. But certainly doable, even with the increased cancellation fee.

          • Rob says:

            Weird that there are cheap seats to a snowed-in, well-below-freezing US East Coast in January.

            Remember that Virgin ran annual 50% off reward sales to fill seats every January.

          • Roy says:

            Ok, you’re right Rob, I screwed up – and Seatspy is not to blame.

            I mistakenly set the slider in Seatspy to the old return points cost rather than the old one-way points cost.

            Still, I’m not sure I entirely believe what you say about last minute availability – the whole point of a rewards scheme is to fill seats that otherwise wouldn’t be sold, and you really only have a good idea that’s the case when you’re fairly close in. Unless they’re filling every plane with cash sales, there really should be late points availability…

            Much of November is probably a bit of an outliier, anyway, because of Thanksgiving. Let’s see how this pans out….

      • Roy says:

        Would also add that I’m hopeful that the removal of the ex-US premium on the carrier surcharge will make it much easier to mix and match BA and Virgin, when availability (or fight times) might favour such an itinerary.

        BA outbound and Virgin return was previously a non-starter, and looks like it may be viable now.

  • Ben says:

    Doesn’t dynamic reward pricing effectively turn this into the “Cash and Miles” system? I.e. All reward seats are basically cash seats.

    • Rob says:

      Not if you book a Saver seat. For the rest, yes.

      • Ben says:

        Interesting, what makes the saver seats different?

        • Rob says:

          They are the ones which Virgin knows will never be sold in a million years and so they don’t really have a cash value to the airline.

          • ChasP says:

            if they really want to fill them then a simple way of finding them would be a start !

          • Janick says:

            I had interesting case.

            Booked LHR-JFK in May, very late flight arriving JFK after 9pm. 29k upper class.
            An earlier flight was 140k points one way.
            Checked last night and earlier flight was reduced to 29k.
            So quickly changed the booking albeit £70 pp change fee.

            What is weird is the original saver flight, already had 11 reserved seats in UC cabin. Whilst the earlier flight had 0 reserved seats.
            I think their algorithm needs fine tuning. Why, when a flight is 30% occupied are there saver seats, but on a empty cabin (based on 0 reserved seats) and Z cash fare, was the earlier flight 4x more expensive in points.

        • Roy says:

          The Saver seats are the ones that they would have released anyway under the old rules – but without the guaranteed availability.

          The revenue-based rewards are largely seats that previously wouldn’t have been bookable on points at all.

          • ed_fly says:

            It’s quite clearly as rob’s said. Saver rewards will be the seats that they’re predicting based on their modelling that they wouldn’t sell for cash at rates which would make miles overly expensive for them. No airline operates at 100% loading year round (I would suspect and based on my own experience), though some flights are clearly oversubscribed. Virgin are blocking saver reward seats on flights they anticipate will sell out at profitable cash fares, and then offering saver seats on the flights which would go out with empty seats otherwise.

  • Fazzy Bear says:

    Any way of getting through to anyone with Virgin basic status? Tried over 3-4 times for roughly one hour each time. Live Chat no response.

    • r* says:

      I finally got thru to someone on chat only for them to accuse me of lying when I said there was no way to cancel the flight on the website (it throws an error) then they disconnected when I asked if it could be raised to a supervisor, lol.

  • Richard Coppard says:

    Sean, I got through on the number you suggested and it only took 25 mins. The call handler did it all for me on the same call. So it came in for us 27,000 miles returned and a difference in taxes of nearly £500.

    • Sean says:

      Sounds good. I’d have asked the guy I spoke with to do it all for me but had a bad experience with BA recently where they didn’t secure the new seats properly before making the cancellation and it took days to sort. My saved miles will pay for business Dublin-Paris return with AF and a KLM business Belfasr-Amsterdam return. The refund to my credit card will cover the fees for both and pay for a cash Business Belfast-London return for a day’s shopping come BA’s next European sale. Just a pity it won’t pay for the shopping itself.

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