Maximise your Avios, air miles and hotel points

My 1p rule for picking the best ‘Avios and cash’ combination to book

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We receive many emails from people who struggle to make sense of the different cash vs Avios pricing options.

I occasionally mention my ‘1p rule’ for getting my preferred option, and I thought I’d re-run a longer explanation of this today.

If your job involves dealing with numbers all day then you might find this a bit basic, but not everyone sees numbers in the same way.

What is best cash and avios combination

Which Avios pricing option is best?

When you are booking an Avios redemption, you will – unless booking certain partner airlines which do not allow it – be presented with something like this.

This example is for a Club Europe return Avios redemption to Hamburg:

What is best cash and avios combination

Your options are:

  • 30,000 Avios + £25
  • 28,500 Avios + £33
  • 23,500 Avios + £49
  • 17,000 Avios + £74
  • 13,000 Avios + £109
  • 10,500 Avios + £149

Which of these is best? The way I work it out is to assume that I value an Avios at 1p.

In this scenario, the six pricing options above work out at, in order:

  • £325
  • £318
  • £284
  • £244
  • £239
  • £254

This means, in my example, that the best option is ‘13,000 Avios + £109’, the fifth on the list, although the last three options all offer similar value.

However, it is only the best choice because I used a 1p valuation for an Avios.

Is 1p the right valuation to use for an Avios?

The main reason I like to use 1p per Avios is that it is simple. I can do the maths in my head. Don’t underestimate the value of simplicity.

I did a long article here on what an Avios point is worth. Personally, I have a spreadsheet of the nine million I have redeemed since 2013 and based on my ‘fair’ value of each redemption I get to around 1.2p.

What is best cash and avios combination

(What is ‘fair’ value? The fair value of a redemption flight, to me, is what I would realistically have been willing to pay in cash. This isn’t usually what BA would have sold it for, but I make an assumpton based on what I might pay for an indirect flight or a flight at less sociable times if I needed to pay.)

It is VERY unlikely that your value of an Avios will be the same as mine at 1.2p. If you only redeem for 2-4-1 Companion Voucher tickets then it will be higher – as we are a family of four, we don’t generate enough 2-4-1 vouchers to book every ticket for every trip on a 2-4-1. If you only redeem for upgrades, it will be higher. If you only redeem for short notice European flights in Economy, it will be higher.

You also need to consider ‘replacement value’

There is another factor to think about which may impact which option you pick.

Whilst I may value Avios at 1p, I cannot buy them at that price if I suddenly find out that I don’t have enough. New features like ‘Avios Boost’ (read more here) and ‘Avios Subscription’ (read more here) can help but can’t deliver a large amount of points quickly.

This means that it may make sense to use fewer Avios for my current booking in order to keep my supply high enough for the next redemption.

In the Hamburg example, based on 1p per Avios, the best three options are:

  • 17,000 Avios + £74 = £244
  • 13,000 Avios + £109 = £239
  • 10,500 Avios + £149 = £254

It’s possible, if my Avios pot was looking a little low, that I would choose the 10,500 Avios option. This is purely to retain more Avios in my account for future use, even though this is not the cheapest option.

(If you are Avios rich and cash poor, the opposite applies. With the three options above being of similar value, if you are ‘cash poor’ then the version which requires a £74 cash payment may be preferable. I would still avoid the option which requires £25 of cash because this is terrible value, despite the cash saved.)

Conclusion

Irrespective of the exact value you put on an Avios point – and you should also factor in your views on potential devaluation risk – I find that ‘the 1p rule’ is the quickest and easiest way to get my head around the multiple Avios pricing options presented.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (July 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus Card

30,000 Avios and the famous annual Companion Voucher voucher Read our full review

British Airways American Express Credit Card

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold Credit Card

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

50,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn points worth 0.8 Avios per £1 on the FREE standard card and 1 Avios per £1 on the Pro card. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 0.8 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business Card

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

The American Express Business Platinum Card

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

The American Express Business Gold Card

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (62)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • jek says:

    I use the same approach – it is guided by the question “would I buy Avios at the price?”

    Let’s go through the example:

    30,000 Avios + £25: The baseline.
    28,500 Avios + £33: buy 1500 Avios for £8 – sure (0.533p per Avios)
    23,500 Avios + £49: buy 5000 Avios for £16 – absolutley (0.320p per Avios)
    17,000 Avios + £74: buy 6500 Avios for £25 – clearly (0.384p)
    13,000 Avios + £109: buy 4000 Avios for £35 – borderline (0.875p)
    10,500 Avios + £149: buy 2500 Avios for £40 – no way (1.6p)

    As I get around 1p value for my Avios, I go for 13,000 Avios + £109. Only then I check the cash price, which should be higher than £239.

  • RobH says:

    When doing a quick “valuation in my head” I do use the 1p rule, however, when it comes time to book I take 2 numbers, the most I pay per avios, and the least for me these are:

    Most = Avios Subscription: 403,578 @ 0.887p
    Least = Credit Card: 70,000 a year @ 0.5p

    To explain:
    – I’m on the old Subscription rate (mine and wife’s) so a better deal – and I include the 1 avios for each pound spent paying for the subscription (as if I didn’t buy the subscription I wouldn’t get the credit card avios for that transaction)
    – Credit card worked out based on if I just transferred to Nectar instead of spending Avios.

    Using the “most expensive avios” – that works out at

    30,000 Avios + £25 = £291.10
    28,500 Avios + £33 = £285.80
    23,500 Avios + £49 = £257.45
    17,000 Avios + £74 = £224.80
    13,000 Avios + £109 = £224.31
    10,500 Avios + £149 = £242.14

    So the 4th and 5th option are pretty much the same. (Using a 0.5p per Avios valuation the 4th option comes in cheapest at £159 cost). So I’d likely take the 4th option (as I have lots of avios)

    The key here, is the above calculation is “how much the flight is costing you” based on what you paid for the Avios.

    However, now look at it another way, you have a high avios balance (like myself and many others I guess) so are only interested if you can pick up more avios at less than the 0.5p cheapest avios level you have. (anything where you are giving up more than 0.5p to prevent using an avios is a loser for you)

    Assume you would use most avios by default and look at how may avios you earn and at what rate if you selected the other options.

    Option 2: £12 for 1,500 = 1.25p an avios
    Option 3: £24 for 6,500 = 0.37p an avios
    Option 4: £49 for 13,000 = 0.38p an avios
    Option 5: £84 for 17,000 = 0.49p an avios
    Option 5: £124 for 19,500 = 0.64p an avios

    In this case, the cheapest avios is at option 3 (23,500 Avios + £49) – where spending £24 pounds more gives me 6,500 more avios at the cheapest rate (for this, I’m after the cheapest avios I can get my hands on – regardless of how many, as I already have lots)

    • RobH says:

      One question that I’ve thought of for my case is, why not just cancel the subscription and save 0.887p an avios, 2 reasons
      1) We have it at the lower cost, if we cancel and re-subscribe later, it’s more
      2) With the 2 AMEX 2-4-1 and 3 Barclay Updgrade each year we need a large avios volume – so would burn through avios too quickly if we stopped the subscription.

    • RobH says:

      Correction –
      Option 2: £8 for 1,500 = 0.53p an avios

      One other thing woth noting that option 4 might get my attention at 0.38p an avios – not 100% the cheapest, but still a good chunk less than my cheapest 0.5p

    • Talay says:

      The current best subscription seems to be £1989 a year for 200k Avios plus 2983 Avios for paying for it, so 0.98p. Does anyone know better ?

      What do I get for value ?

      LHR-DOH-BKK is my main run and usually on Etihad for cash but Qatar is good. I don’t like Emirates.

      Normal cash fares seem to be in the £2250 range at the moment making the bottom end 150k Avios plus £750 taxes bang on the 1p a point.

      But redemption dates on Qatar are thin and getting thinner and the upgrade to first for an extra 37.5k Avios per sector is even harder to get, though nice when you can.

      I rarely change a flight but that is a benefit of course. Etihad’s costs to change are often more than a whole new return flight !

      Currently flying out in August with daughter for 4 x first legs, 4 x business legs for circa 405k Avios and about £1200 fees.

      I wouldn’t have paid for first in cash but the business would have been £2250 x 2 = £4500 and I’ve “paid” £4050 in Avios and £1200 fees = £5250 which for half the flights in first for an extra £750 is a bargain.

      So I guess my “value” is in upgrades I would never pay for as I’d be happy in business.

      • RobH says:

        Hi Talay, The lower cost for Avios Subscription was when they had the launch price (about 3 years ago I think) which is better than it is now for the 200,000 package. Each year it renews it does so at the original price I paid when I signed up for the Subscription (not the new entrant price you see on the site now).

        It’s good that I can still get it at the original price – however I’m now in the situation where our family account has a lot of Avios – but don’t want to cancel at the deal price I have as in 2 years I’d of burnt through all the avios and the other Avios income streams are not enough to service our holidays 🙂

        (I’m sure at some point BA will move all the old subscribers to the latest price – at that point I’ll likely cancel)

        • Talay says:

          @RobH

          Sure, I saw the original subscription and thought “not bad ….. but ….” but to be honest, back then there was no using Avios on Qatar and on my route into Bangkok, BA had even stopped flying (not that I would fly 2-4-4 coffin class) but I was heavily into Etihad and their double dip BusinessConnect. Heck, BA weren’t even flying into KL and SIN was on the old seat A380s.

          I was also generating 200/300k Avios a year, largely unused, so why subscribe for more ?

          With Finnair joining the scheme and a cheeky way to use Iberia to fly on Qatar using Avios, I might regret not starting the subscription.

      • Saltrams says:

        “ I don’t like Emirates”
        Interested in why that is please. Not being contentious, I’d genuinely like to know. I last flew EK in 2007!

        • Throwawayname says:

          I’ve not flown EK but I do have three reasons for disliking them:
          – They’ve still got lots of planes with the lousy 2-3-2 business class.
          – DXB isn’t a convenient connection point if you’re travelling between Europe and the Far East. I really don’t mind connecting flights, but I would much rather do 1.5 hour to ZRH or Scandinavia followed by a 12-hour flight than two 7-hour segments.
          – They’re state-owned by an autocratic state.

          I would consider compromising on all three of those if their prices were keen (heck , I have happily flown with Saudia to BKK for about a quarter of what everyone else was charging). But they’re not.

          • Saltrams says:

            Interesting @Throwawayname. I wonder if this tangential subject is OK here?
            My POV at your point 2 is the opposite to yours; I’d much rather do the 2 more even timed sectors!
            The cabin layout is valid though; I do choose flights carefully for QOS (which includes seating etc. The whole experience).
            Point 3 is can-of-worms debate material best left out of this subject forum 😉

          • Throwawayname says:

            I can never sleep more than a couple of hours in flights of that sort of length, whereas with a proper long haul (9+ hours) it’s very possible to get 5-6 which is sufficient to keep me going for a day.

        • Talay says:

          @Saltrams – Emirates – everyone’s favourite airline, not !

          If you get Qatar’d on Emirates, it is not even a flat bed but some abomination which feels like it is from the 1980s.

          Their seats do not have as much space as Etihad or Qatar.

          I don’t value the “look at me” bar nonsense. Sitting anywhere near it is annoying.

          Food is no better, same with wine.

          I much prefer ABU or DOH to DXB as a transit.

          Redemptions are poor value.

          Seat prices are often 30% to 50% higher than Etihad.

          • Saltrams says:

            OK @Talay lots of valid reasons there and I’ll certainly keep them in mind. My next journey in that general direction is booked on QR so if I’m content there I may never stray back. As I mentioned, my last trip was in 2007 and Emirates were streets ahead in those days!

  • ADS says:

    and for pro level analysis you need to compare that £239 reward flight “cost” with cash options

    e.g. LHR cash flight might be £200 … so is the flexibility of the reward flight worth an extra £39 ?

    a STN flight might be £180 … but you need to add £25 each way if you’re booking less that 11 days before departure … and you need to add extra for a bag ?

    a LPL flight might be £100 … and trains might be £30 … but do you want to spend the day travelling ?

  • Tracey says:

    Under the new regime, is it worth factoring in the Avios earned on actually paying for the flight?

    • Rob says:

      You can adjust the comparable cash figure if you want, but because the taxes element don’t count its not a quick calculation. In any event, for many the real reason to use Avios on short haul or long haul economy is for flexibility to cancel and how it compares to a cash flight is somewhat secondary.

  • camille55 says:

    Do most on here redeem only for self or couples?

    I generally redeem for 4 or 5 (but sometimes with extended family for up to 7 or 8). At this no of pax, the laws of physics tend to break down (for me anyway!). I nearly always go for the least cash option. Not great per pence value, but at least this enables a fun-filled family Euro weekend or trip, with the cash saved going on food and drink instead. Keeps it affordable, frankly.

    Example – just used a bunch of miles for MUC (Oktoberfest) – perfect times, cancellable, etc, for 7 pax. Not a great value redemption on paper, but cash fares were 350 quid per person handbags only otherwise, which we would never pay.

    Am I in the minority group of folks who don’t really look at Avois per pence? Rather, just see miles a means to the intangible (memories, etc), that would otherwise be unachievable?

    • Mark says:

      Exactly the same.

      I also don’t see the point in “subscribing” for avios. All the avios I earn are technically free. So it doesn’t really matter what ppp I get for them.

      • camille55 says:

        Glad I’m not the only one!

        There are those that say every Avios earned via a credit card is technically not free, in that you could have got cash back instead. But that’s no fun in that and no potential intangible benefit or necessarily a trip to look forward to.

        If you are earning purely from employer paid travel, then fair play.

    • CJD says:

      I’m the same and I think people get too hung up on extracting the maximum possible value from their Avios.

  • Garethgerry says:

    If you are booking at T-355 and just want to be quick, choose option in middle, it won’t be far off

    • Andrew says:

      At T-355 of course you are booking the outbound 355 days out and adding the return later…generally not a problem at least with the outbound as there will be some waiting for the return to be available.

      My only use of X these days – to contact BA to get the 241 applied to the return as well. (You can only do this if the return was not available at the time of booking the outbound – works for open jaws too)

  • Brian P says:

    I like the maths and I’m always keen to work out my pence per avios redemption…

    I always aim for high value redemptions: +3p per avios Vs cash fair… Total avios in the bucket is critical, so high cash / low avios may be enabler of next journey… Also depends on future earning…

    In the example given id probably go 17,000 default, or 13,000 if balance running low…

  • HH says:

    Pro tip: ChatGPT is fantastic at automating this analysis. All I do is paste the BA screenshot showing all the options and ask “if 1 Avios = £0.0092, which is the cheapest option?” (You can replace my £ value with whatever you deem an Avios to be worth).

    It will return the total £ cost of the Avios and cash component for each option and present the optimal solution within seconds.

    • Talay says:

      Ah, the sort of this we could do in our heads at school 40 years ago when we could also chant the times table verbatim and we didn’t need a “safe place” to hide.

    • patrick says:

      I use a brain for the same purpose.

    • WilcoRoger says:

      So you use AI to do 5 simple multiplications and additions for arriving at a very ambiguous “best” solution? And call it a “pro” tip?

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