Maximise your Avios, air miles and hotel points

My 1p rule for picking the best ‘Avios and cash’ combination to book

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We receive many emails from people who struggle to make sense of the different cash vs Avios pricing options.

I occasionally mention my ‘1p rule’ for getting my preferred option, and I thought I’d re-run a longer explanation of this today.

If your job involves dealing with numbers all day then you might find this a bit basic, but not everyone sees numbers in the same way.

What is best cash and avios combination

Which Avios pricing option is best?

When you are booking an Avios redemption, you will – unless booking certain partner airlines which do not allow it – be presented with something like this.

This example is for a Club Europe return Avios redemption to Hamburg:

What is best cash and avios combination

Your options are:

  • 30,000 Avios + £25
  • 28,500 Avios + £33
  • 23,500 Avios + £49
  • 17,000 Avios + £74
  • 13,000 Avios + £109
  • 10,500 Avios + £149

Which of these is best? The way I work it out is to assume that I value an Avios at 1p.

In this scenario, the six pricing options above work out at, in order:

  • £325
  • £318
  • £284
  • £244
  • £239
  • £254

This means, in my example, that the best option is ‘13,000 Avios + £109’, the fifth on the list, although the last three options all offer similar value.

However, it is only the best choice because I used a 1p valuation for an Avios.

Is 1p the right valuation to use for an Avios?

The main reason I like to use 1p per Avios is that it is simple. I can do the maths in my head. Don’t underestimate the value of simplicity.

I did a long article here on what an Avios point is worth. Personally, I have a spreadsheet of the nine million I have redeemed since 2013 and based on my ‘fair’ value of each redemption I get to around 1.2p.

What is best cash and avios combination

(What is ‘fair’ value? The fair value of a redemption flight, to me, is what I would realistically have been willing to pay in cash. This isn’t usually what BA would have sold it for, but I make an assumpton based on what I might pay for an indirect flight or a flight at less sociable times if I needed to pay.)

It is VERY unlikely that your value of an Avios will be the same as mine at 1.2p. If you only redeem for 2-4-1 Companion Voucher tickets then it will be higher – as we are a family of four, we don’t generate enough 2-4-1 vouchers to book every ticket for every trip on a 2-4-1. If you only redeem for upgrades, it will be higher. If you only redeem for short notice European flights in Economy, it will be higher.

You also need to consider ‘replacement value’

There is another factor to think about which may impact which option you pick.

Whilst I may value Avios at 1p, I cannot buy them at that price if I suddenly find out that I don’t have enough. New features like ‘Avios Boost’ (read more here) and ‘Avios Subscription’ (read more here) can help but can’t deliver a large amount of points quickly.

This means that it may make sense to use fewer Avios for my current booking in order to keep my supply high enough for the next redemption.

In the Hamburg example, based on 1p per Avios, the best three options are:

  • 17,000 Avios + £74 = £244
  • 13,000 Avios + £109 = £239
  • 10,500 Avios + £149 = £254

It’s possible, if my Avios pot was looking a little low, that I would choose the 10,500 Avios option. This is purely to retain more Avios in my account for future use, even though this is not the cheapest option.

(If you are Avios rich and cash poor, the opposite applies. With the three options above being of similar value, if you are ‘cash poor’ then the version which requires a £74 cash payment may be preferable. I would still avoid the option which requires £25 of cash because this is terrible value, despite the cash saved.)

Conclusion

Irrespective of the exact value you put on an Avios point – and you should also factor in your views on potential devaluation risk – I find that ‘the 1p rule’ is the quickest and easiest way to get my head around the multiple Avios pricing options presented.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (July 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus Card

30,000 Avios and the famous annual Companion Voucher voucher Read our full review

British Airways American Express Credit Card

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold Credit Card

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

50,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn points worth 0.8 Avios per £1 on the FREE standard card and 1 Avios per £1 on the Pro card. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 0.8 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business Card

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

The American Express Business Platinum Card

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

The American Express Business Gold Card

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (62)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Matthew says:

    I always factor in the likelihood of cancellation too. So with an economy short haul, you could lean towards max Avios and lowest cash to limit the cancellation fee, otherwise your on the hook for £35, or even £70 if you book as two one ways.

  • TimM says:

    For a fair comparison, it is not just the BA cash fare that needs to be considered alongside the redemption options – any competing airline’s cash fare needs to be part of the equation along with its its offering including routing, luggage, lounges, onboard experience, flight times, dates and points-earning in respective alliances. All of these are personal and likely different in every case.

    I have recently booked a flight Manchester to Athens. I have around 120Kg luggage to take including some over-sized (this is not my regular cabin bag-only trip). I could have used Avios to fly BA business class with 2 x 32Kg allowances including over-sized up to 190 x 75 x 65 cm with advance notice plus two cabin bags, overhead and under seat. But BA’s fare is 50% higher than Aegean’s business fare also with 2 x 32Kg plus overhead and under seat bags, and BA’s extra bags are £80 each vs. Aegean’s €30 plus, of course, BA is indirect via Heathrow with far worse journey times. Result: Aegean’s direct cash fare is lower and better than anyway you care to count avios with BA.

  • John says:

    I use a custom GPT to process a screenshot of the combinations and to tabulate totals, also at 1p per Avios. Works a treat for BA and IB, on desktop and mobile.

  • Dawn says:

    Thank you so much for this article. I am totally useless at numbers, can’t even know where to start. We don’t have many Avios – we struggle to even make the 1 companion ticket per year and the 1 Avios Barclaycard upgrade voucher. Envious of all those with businesses and loads of Avios points. That’s what comes with retirement!!

    • Talay says:

      Are you maximising your collection though ?

      Churning cards ?
      Electricity & Gas ? Octopus allows a £1 direct debit and monthly Amex payments
      Council Tax ?
      Car and house insurance ?
      Shopping of course
      Online

      Others will know more than me.

      • Andrew says:

        Get an Amex. Curve free. Pay off up to £1k a month with Barclaycard behind Curve. Doubles your Avios collection to 2 per £1

        • Brian P says:

          Curve have got rid of their debit card for new joiners…

  • Lammy52 says:

    Slightly off topic. Have recently purchased Avios, seemingly on Avios.com but clicking through from BA, but the total Avios on BA Club and Avios.com differ.
    All transactions show on Avios.com but not on BA. Have tried to reconcile but unable to. Does anybody have any suggestion how to resolve.
    TIA

  • Flying Bird says:

    If you use a 0.5p valuation, then the options all come out about the same at approx £175. I wonder if this is how BA do it? Anyway for practical purposes, I like the 1p rule.

  • Sotos says:

    1p valuation is nothing more than a made-up value and only serves the cause of keeping things very simple in one’s head, and nothing else. It is usually quite far from being a proper approach when it comes to redemptions, and will most probably lead to bad decisions.

    The fair value of a redemption to begin with, is ambiguous. For example, I want to book an LHR-ATH one way next weekend. At the moment I am writing this, BA economy prices are ranging from £160 to £650 depending on the time of the day. Assuming there are 4 or 5 redemption options available, and I pick one that suits me best in terms of schedule, how much would I value it to calculate my redemption score? Well, the answer is pretty straightforward: I will take the cash price of the flight I am redeeming my avios on, at the time of the redemption, and that’s it.

    There are also other factors in the game. If I am redeeming for 4 people, then the total money savings as an absolute value will probably take precedence. Think of an economy roundtrip with a cash cost of £250 per passenger, for a party of 4. I could spare around 80k avios and £150 (values are approximate) and save £850. The dynamics in this case are completely different compared to a single person redemption.

    Anyway, I find no point at replacing a one-minute effort with the help of my smartphone’s calculator to check the actual redemption value of the flight I am willing to book, with an ambiguous calculation that may even be 100% off reality. Every redemption is unique in terms of circumstances, and should be treated as such.

    • P4D says:

      I don’t know what your point is – the article is addressing the question of which option to select in amount of avios vs cash, to optimise your use of avios. It is not about a “redemption score” you refer to, and I don’t see how 1 person vs 4 changes which option its better, is scales linearly.

    • Throwawayname says:

      That calculation doesn’t consider the fact that there’s another airline plying the route and it offers a better service so, all other things being equal, it will be the better value option if it doesn’t cost more than BA.

      Of course the calculation would change yet again if you had status with one of the two alliances or could use an Aegean upgrade voucher.

    • Andrew. says:

      Calculate the way that works for you.

      I subscribe at 0.91p per Avios, and feel smug when Avios flights are available from LCY to EDI whilst cash flights are £700 return.

    • Tim says:

      1p is a made up valuation but the article still stands up because it shows that the different options give you different relative values and it touches on the fact that others may value an avios differently. Personally, I will redeem if the flight saves me money over going with Easyjet (taking into account travel to airport) and the value for each Avios is better than I will get by converting to Nectar, but when I am booking with BA a similar analysis of the different cash and avios combinations is done.

  • Mark says:

    I’ve always found the p per point interesting but I’ve never kept track of it.

    I just look at how many avios I have and the cost of the flight and choose.

    Most of our flights tend to be in the school holidays so avios come into their own. Many people also just look at the cost of the standard flight and not the fully flex cost.

    It’s easy to get great return on some routes. TFS in october half term is over £1200 at the moment avios flights were still available a few weeks ago. That’s a huge saving.

    Now you could argue that you could get a LCC flight for a lot less.

    One thing I always do is check the BA cash price and I know there’s a fair few that don’t.

    I booked a return to barcelona last year for this easter. I nearly booked it with avios but thought I best check the cash price first. I was shocked when it came in at only £60 each way pp. But I lost the flexibilty on that which I could have made use of. We ended up flying out to Palma a few days before from SEN on a super cheap deal. only to fly back to SEN then from LHR to BCN two days later. Had I had the flexibility I could have cancelled the outbound and just flown the 180 miles from PMI to BCN. But because it was a cash ticket I’d have lost the return when not flown.

    It’s all swings and roundabouts. What works for one person doesn’t for another.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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