(EDIT: This morning, ba.com launched its own 72-hour flash sale for buying Avios. This is more expensive than the Iberia offer – it gets no cheaper than 1.15p per point – but you don’t have the restriction of requiring an ‘active’ Iberia account which is 90 days old. The BA ‘buy Avios’ page is here. Note that the Iberia offer runs until Sunday whilst the BA offer ends on Thursday.)
I normally do not recommend buying Avios unless you need to ‘top up’ an account for an immediate redemption. With a few exceptions, buying a large proportion of the miles you need is rarely a good deal.
Note that you need to log-in to see details of the bonus offer. Without logging in, the page just shows the standard pricing.
The deal does not seem to be targetted – I see it on my account but I haven’t received an email about it.
There is no minimum purchase. Even a 2,000 Avios purchase gets you 800 bonus Avios.
At the top end, you will be paying €1,800 for 140,000 Avios (100,000 + 40%). Given the weak £, this works out at exactly 1p per Avios, based on £1,393. You would need to add a 3% foreign exchange fee to this price if your credit card has one. Smaller quantities would be pricier.
I would not usually be a buyer, even at this price. 1p per Avios is usually my (very conservative) target value when I redeem so I don’t like paying that much to get them.
However, it may well make sense for you if:
you have a specific redemption in mind where you know you will get over 1p per point of value
you value the ‘easy points’ aspect of this offer (no need to visit Tesco, apply for a new credit card etc etc)
You MUST have been an Iberia Plus member for 90 days before you can transfer your bought points across to BA.
You must also have earned at least one Avios in the account before you can buy points (one easy option is a small Amex Membership Rewards transfer, or credit a flight, hotel stay or Avis rental).
If you have never earned an Avios via Iberia Plus then you are stuck and cannot buy until a transaction has gone through your account – and that won’t happen in time for Sunday.
(Want to earn more Avios? Click here to visit our home page for the latest articles on earning and spending your Avios points and click here to see how to earn more Avios from current offers and promotions.)