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Why Tesco’s ‘Win 1 Million Avios’ competition is rubbish

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Scott emailed me to ask what is a very fair question:

I didn’t see anything on your website about the Avios and Tesco Clubcard email offer I received the other day. Apparently if you exchange a minimum of £10 worth of Tesco clubcard vouchers, before 31st March 2013, BA will enter you into a prize draw to win 1 million Avios.

As Scott is probably not the only person to think this, I should answer it.

Reason 1 is that BA seems to have emailed people about it anyway if they have ever converted from Tesco.

Reason 2 – more importantly – is that it is a bad deal.

At least once a year, Tesco offers a 40%-50% bonus for converting Clubcard points to Avios.

There is not a promotion on now and it is unlikely that one will launch before the competition closes on 31st March. Transferring £10 of CC vouchers today gets you 2,400 Avios. Wait for a 50% bonus, you’d get 3,600. Those extra 1,200 Avios are worth at least £10.

Unless you absolutely must convert your Tesco vouchers now because you want to spend the Avios immediately, you are therefore basically ‘paying’ £10 to enter the competition! Far better to put your vouchers in a drawer and wait for the next conversion bonus.

If you do want to know more about this deal, the details – such as they are – can be seen here.

How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (June 2024)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

25,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points (TO 16TH JULY), FREE for a year & four airport ….. Read our full review

The Platinum Card from American Express

40,000 bonus points and a huge range of valuable benefits – for a fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios.

Capital on Tap Business Rewards Visa

10,000 points bonus – plus an extra 500 points for our readers Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (6)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Britbronco says:

    The Hilton vouchers have restrictions, not the same as normal points. Not sure what the impact of the devaluation is though

  • Scott says:

    Thanks for your opinions Raffles =D

  • vindaloo says:

    I had reached a similar conclusion, although with different reasoning.

    If you compare against waiting for a 50% promotion, you’re basically paying 1,200 Avios for the chance to win a million Avios. This is a good deal if 833 people or fewer enter the competition.

    Personally I have no idea how many people convert Tesco points to Avios. However, it looks as though anyone who converts £10 worth during the promotional period will be entered, and my guess is that that is going to be well over 833 people, so it seems right to pass.

    • BM says:

      But… if everyone thinks like you, then nobody converts them when there is no bonus, which means that you do have a good chance of winning if you convert now… but if everyone else thinks that, then everyone else will also convert now…

      Are people who leave autoconvert on automatically entered?

  • Thunderbirds says:

    Like most competitions this is about dreams and not the £10 and (low!) probablility of winning. You have to ask yourself what am I actually going to spend my extra 1,200 avios on? Then ask yourself what would I spend 1,000,000 avios on? Remember that’s 2 F to Hong Kong, 2 F to New York, 1 F to Sydney and 3 CW to Gibraltar, and that is without the 241 voucher. For anyone not short of avios for their next trip then I think it makes sense to have a punt on the minimum. Though I’m pleased not everyone will…!

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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