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Amex Shop Small is back – get £5 for every £10 purchase in July

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American Express is bringing back its ‘Shop Small’ promotion this July.  And this means a potential £50 for every American Express card you hold!

Lloyds TSB and MBNA Amex cards are included as well, so this could be a very generous deal for some people.

Shop Small

If you missed ‘Shop Small’ last year, it is a very simple idea.  American Express produces a huge list of small, mainly independent, shops up and down the country which accept Amex.  There is a website listing all the shops and many also have a blue ‘Shop Small’ logo in their window.

When you spend £10 or more in a ‘Shop Small’ during July, you will receive a £5 credit from American Express on your statement!

This time, American Express has put a cap in place.  This should stop some of crazier stuff that went on last year where people managed to do literally hundreds of transactions.   They are also insisting that you spend £10 to get £5 back, rather than the £5 to get £5 back they offered in 2012.

You are now restricted to 10 transactions per card account (supplementary cards do not get their own 10 transactions, I think – but this is to be confirmed).  Each transaction must be in a different shop – but, of course, you can visit the same shop using different Amex accounts.  Online transactions do NOT count.

How to get started

The first thing to do is to register all of your American Express, Lloyds TSB Amex and MBNA Amex cards at the ‘Shop Small’ website.  (Corporate cards and pre-paid cards cannot take part.)

The second thing to do is to look at the list of participating shops and working out how best to use them.  Don’t forget that a lot of pubs are taking part as well!

Happy hunting!

Comments (47)

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  • Rich says:

    Great days, great days.
    As I was brushing my teeth with toothpaste paid for by Amex last November I was wondering how this would materialise this year.
    A contact I have in the world of credit mentioned that there were going to be limits, but this is not too bad.

  • Sinizter says:

    There’s a post office nearby listed. Pretty sure they don’t take Amex.

    • ptm101 says:

      Post office counters don’t, however most post offices have a privately operated retail facility that may accept Amex.

  • lap1 says:

    Is it me or is the amexshopsmall website absolutely awful?

  • xcalx says:

    We are still using the many pub chain/restaurant gift cards from last November .. In fact yesterday we used some Crown Cards for a carvery with a few drinks. The gift card route extends the life of the offer.

    • Trevor says:

      Gift cards from pubs? Never heard/thought of it. any other examples?

  • Trevor says:

    The Merchant offer terms state:

    5. The £5 statement credit does not count toward any rewards associated with your Card. This means that if you spend £15, any rewards points will be calculated on a net transaction of £10.

    Last time round and for the Foursquare Amex promotions, we know that MBNA cards didn’t subtract points for refunds – hopefully that will still be the case.


    a. Registration. Eligible Cardmembers must register an Eligible Card for the Programme Offer on this Registration Page. You may register only one Eligible Card for the Programme Offer.

    Only 1 card may be registered? I don’t recall this stipulation last time (and if it was made, it certainly didn’t make any difference to many of us using multiple registered cards), though may well have missed it (took me a while to find it again now to copy/paste here). Has anyone had any issues registering more than 1 card per name? With same name/email, it would be very easy to track.

    It’ll be interesting to see by the end of next week just what happens with supp cards and multiple card registrations. Of course supp cards may well work as before, but with the 10 statement credit limit imposed this time, we won’t know the extend of the limitation until someone has done more than 10 transactions between primary and supp cards on any one account.

  • Andrea H says:

    Has anyone had problems registering Lloyds Amex for small shops? I have and this afternoon I spent an hour going round in circles until i spoke to someone on this Lloyds number and they said that they would manually input my card number. 0845 606 2177

    I have yet to receive the confirmation email but I will call again Monday if it does not arrive.

  • john says:

    Not one shop in Northern Ireland.

  • Singing Dwarf says:

    I emailed Amex to clarify whether supplementary cardholders were included in the offer – a radical step, don’t you think!?! I receieved a response withing four hours, stating:

    “I would like to inform you that the Supplementary Cards and other basic Cards are also eligible for the Shop Small Offer.

    However, every Card needs to be enrolled in Shop Small offer separately. Also, if you have made a charge at particular merchant, your other Card will still be eligible for the credit of £5 if you make the charge at the same merchant.

    This means; if 5 different Cards are enrolled in Shop Small offer, those Cards can be used at the same 10 merchant or 10 different merchants.

    If you use two different Cards which are enrolled in Shop Small offer to make a purchase at participating merchant, you will be eligible for two credits of £5 each.”

    I hope that makes sense and removes some of the ambiguity for you all!

    • Rob says:

      It is certainly a radical step if you start trusting Amex phone reps to be right!

      • Singing Dwarf says:

        Maybe, but I have it in writing from Amex via their secure messaging that supplementary cards are included within the promo.

        If they dont get the statement credit, I’ll kick up a fuss, citing the confirmation in writing that they are.

        I’ve always had brilliant customer service from Amex in the past and have no reason to doubt the response I received.

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